Meios de comunicação de massa de Mato Grosso : mapeamento a partir de uma análise territorial

• Autor(a) principal: Lellis, Mirian Barreto
• Data de Publicação: 2016
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFMT
• Texto Completo: http://ri.ufmt.br/handle/1/1990
• topic: Meios de comunicação de massa – Mato Grosso; Mapeamento de mídia; Territorialidade espacial; Geopolítica; CNPQ::LINGUISTICA, LETRAS E ARTES; Mass Media – Mato Grosso; Mapping of media; Spacial territoriality; Geopolitical

The research accomplishes a study about Mass Media in Mato Grosso, aiming to accomplish the mapping of its media, relating them to the historic experience and territorial and geopolitical characteristics of the state in order to produce a media content analysis, showing data and relevant information to indicate trends to put in perspective the communicational mato-grossense field. The methodology used to trace the profile of the present media in the state, has followed the qualitative, documental, bibliographical, netnography and quantitative approach, with the application of structured questionnaires to the mass means of communication categorizing them in: free-to-air television, radio and printed newspaper. The questionnaire was meant to bring up information such as: which means of communication there are in the state, their spacial location, their reach and coverage amplitude and also the target audience. The state's historical colonization experience and its territorial and geopolitical characteristics were a background to the theoretical argument. The analysis of the information brought up for this study is meant to relate them to the data released from official sources (ANATEL, IBGE, PNAD, Secom, Meta Instituto de Pesquisa e Projeto Donos da Mídia) grounding the use and appropriation of the local and regional communication systems. The geoprocessing data tool had been used to locate the media, accomplishing the spacial analysis, quantifying, categorizing, and determining the wide-ranging of the means, therefore,to point out its potentialities, fragilities and tendencies. Lastly, it presents some tendencies of the research about the media of Mato Grosso, such as the formation of Communication groups, the analog and digital TV and radio support and the presence of pirate media in the state. The result of this study suggests some heterogeneity in the informative offer and the formation of a pattern around the construction of the mato-grossense media, in which they suffer direct influence from the geography, space and boundaries, as well as the historical process of colonization of the state acting in the sociocultural formation and in the speeches of the individuals who receive information from the mass means of communication from Mato Grosso. Therefore the research reflects about the influences of the territorialities of the mass means of communication as a geopolitical element for the formation of the current mediatic conjuncture of the state.