Propagandas da campanha eleitoral a prefeito de Cuiabá do segundo turno de 2012 : aspectos discursivos
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFMT |
Texto Completo: | http://ri.ufmt.br/handle/1/362 |
Resumo: | This study was conducted within the scope of the Master Program in Language Studies, in the Research Line “Textual and discursive practices: multiple approaches”. It sought to disentangle the discourse(s) which permeated the campaign for mayor of Cuiabá in 2012, as it is made public in the Free-time Political Propaganda on television (hereinafter HGPE/TV), in the second round, disputed by Mauro Mendes, affiliated to the Brazilian Socialist Party (PSB) and Ludio Cabral, affiliated to the Workers’ Party (PT). It aimed to: apprehend the interdiscursive relationships which permeated the HGPE/TV advertisements; understand how the political advertisements were crafted as enunciation scenes (enclosing scene, generic scene and scenography); understand how the ethos of the enunciator participates in the construction of the scenography; discuss specificities of the political debate in the HGPE/TV. Such objectives have not exhausted the possibilities of study that this object offered, but it is what was presented as achievable at the time. It was an archival research, with the difference that it was possible to observe the file in the making, by following day by day what was being broadcast by the HGPE/TV to the population of Cuiabá, among those the electors that could make one or the other winning candidate. The study was marked by the Discourse Analysis (DA) of the French strand, using the following concepts: interdiscourse, polemic, enunciation scenes (enclosing scene, generic scene and scenography) and ethos. The concepts explored in the dissertation were addressed mainly in the company of Dominique Maingueneau, a discourse analyst of the French school that has shown the fruitfulness of this interpretative paradigm in the reading of any type of statements, including multimodal statements as are the utterances of the HGPE/TV. The analysis showed the controversy around the “alignment”, an argument of campaign claimed by the PT candidate and rebutted by that of the PSB, as well as in relation to “administrative competence”, claimed by the PSB candidate and rebutted by the PT candidate. |
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Propagandas da campanha eleitoral a prefeito de Cuiabá do segundo turno de 2012 : aspectos discursivosAnálise de discursoDiscurso políticoPolêmicaCenografiaEthosCNPQ::LINGUISTICA, LETRAS E ARTESDiscourse analysisPolitical discoursesPolemicScenographyEthosThis study was conducted within the scope of the Master Program in Language Studies, in the Research Line “Textual and discursive practices: multiple approaches”. It sought to disentangle the discourse(s) which permeated the campaign for mayor of Cuiabá in 2012, as it is made public in the Free-time Political Propaganda on television (hereinafter HGPE/TV), in the second round, disputed by Mauro Mendes, affiliated to the Brazilian Socialist Party (PSB) and Ludio Cabral, affiliated to the Workers’ Party (PT). It aimed to: apprehend the interdiscursive relationships which permeated the HGPE/TV advertisements; understand how the political advertisements were crafted as enunciation scenes (enclosing scene, generic scene and scenography); understand how the ethos of the enunciator participates in the construction of the scenography; discuss specificities of the political debate in the HGPE/TV. Such objectives have not exhausted the possibilities of study that this object offered, but it is what was presented as achievable at the time. It was an archival research, with the difference that it was possible to observe the file in the making, by following day by day what was being broadcast by the HGPE/TV to the population of Cuiabá, among those the electors that could make one or the other winning candidate. The study was marked by the Discourse Analysis (DA) of the French strand, using the following concepts: interdiscourse, polemic, enunciation scenes (enclosing scene, generic scene and scenography) and ethos. The concepts explored in the dissertation were addressed mainly in the company of Dominique Maingueneau, a discourse analyst of the French school that has shown the fruitfulness of this interpretative paradigm in the reading of any type of statements, including multimodal statements as are the utterances of the HGPE/TV. The analysis showed the controversy around the “alignment”, an argument of campaign claimed by the PT candidate and rebutted by that of the PSB, as well as in relation to “administrative competence”, claimed by the PSB candidate and rebutted by the PT candidate.Este estudo foi desenvolvido no âmbito do Programa de Mestrado em Estudos de Linguagem, na Linha de Pesquisa “Práticas textuais e discursivas: múltiplas abordagens”. Buscou desenredar o(s) discurso(s) que permearam a campanha a prefeito de Cuiabá em 2012, tal como fora veiculada no Horário Gratuito de Propaganda Eleitoral pela televisão aberta (doravante HGPE/TV), no segundo turno, disputado por Mauro Mendes, filiado ao Partido Socialista Brasileiro (PSB) e Ludio Cabral, filiado ao Partido dos Trabalhadores (PT). Teve por objetivo: apreender as relações interdiscursivas que permearam as propagandas do HGPE/TV; compreender como as propagandas políticas se construíram como cenas de enunciação (cena englobante, cena genérica e cenografia); compreender de que modo o ethos do enunciador participa da construção da cenografia; discutir especificidades do debate político no HGPE/TV. Tais objetivos não esgotaram as possibilidades de estudo que tal objeto oferecia, mas é o que se apresentava como passível de realização no momento. Foi uma pesquisa arquivista, com a diferença de que se pôde observar o arquivo em se fazendo, uma vez que se acompanhou, dia a dia, o que o HGPE/TV levava ao ar para a população cuiabana, em meio a que estavam os eleitores que poderiam fazer um ou outro candidato vitorioso. O estudo foi balizado pela Análise de Discurso (AD) da vertente francesa, utilizando os seguintes conceitos: interdiscurso, polêmica, cenas de enunciação (cena englobante, cena genérica e cenografia) e ethos. Os conceitos explorados na dissertação foram tratados, principalmente, na companhia de Dominique Maingueneau, um analista de discurso da escola francesa que tem mostrado a fecundidade desse paradigma interpretativo na leitura de qualquer tipo de enunciado, incluindo os enunciados multimodais como são os enunciados do HGPE/TV. A análise mostrou a polêmica em torno do “alinhamento”, um argumento de campanha reivindicado pelo candidato do PT e rebatido pelo do PSB, bem como em torno da “competência administrativa”, reivindicado pelo candidato do PSB e rebatido pelo do PT.Universidade Federal de Mato GrossoBrasilInstituto de Linguagens (IL)UFMT CUC - CuiabáPrograma de Pós-Graduação em Estudos de LinguagemCox, Maria Inês Pagliarinihttp://lattes.cnpq.br/7907650059950813Cox, Maria Inês Pagliarini289.509.419-53http://lattes.cnpq.br/7907650059950813Barros, Solange Maria de161.777.111-20http://lattes.cnpq.br/5747668885058135289.509.419-53Albuquerque, Judite Gonçalves de610.176.398-68http://lattes.cnpq.br/1753663629045467Conceição, Rosineide Maria da2017-06-10T16:37:09Z2015-03-052017-06-10T16:37:09Z2014-09-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisCONCEIÇÃO, Rosineide Maria da. Propagandas da campanha eleitoral a prefeito de Cuiabá do segundo turno de 2012: aspectos discursivos. 2014. ix, 83 f. Dissertação (Mestrado em Estudos de Linguagem) - Universidade Federal de Mato Grosso, Instituto de Linguagens, Cuiabá, 2014.http://ri.ufmt.br/handle/1/362porinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFMTinstname:Universidade Federal de Mato Grosso (UFMT)instacron:UFMT2017-06-15T07:00:58Zoai:localhost:1/362Repositório InstitucionalPUBhttp://ri.ufmt.br/oai/requestjordanbiblio@gmail.comopendoar:2017-06-15T07:00:58Repositório Institucional da UFMT - Universidade Federal de Mato Grosso (UFMT)false |
dc.title.none.fl_str_mv |
Propagandas da campanha eleitoral a prefeito de Cuiabá do segundo turno de 2012 : aspectos discursivos |
title |
Propagandas da campanha eleitoral a prefeito de Cuiabá do segundo turno de 2012 : aspectos discursivos |
spellingShingle |
Propagandas da campanha eleitoral a prefeito de Cuiabá do segundo turno de 2012 : aspectos discursivos Conceição, Rosineide Maria da Análise de discurso Discurso político Polêmica Cenografia Ethos CNPQ::LINGUISTICA, LETRAS E ARTES Discourse analysis Political discourses Polemic Scenography Ethos |
title_short |
Propagandas da campanha eleitoral a prefeito de Cuiabá do segundo turno de 2012 : aspectos discursivos |
title_full |
Propagandas da campanha eleitoral a prefeito de Cuiabá do segundo turno de 2012 : aspectos discursivos |
title_fullStr |
Propagandas da campanha eleitoral a prefeito de Cuiabá do segundo turno de 2012 : aspectos discursivos |
title_full_unstemmed |
Propagandas da campanha eleitoral a prefeito de Cuiabá do segundo turno de 2012 : aspectos discursivos |
title_sort |
Propagandas da campanha eleitoral a prefeito de Cuiabá do segundo turno de 2012 : aspectos discursivos |
author |
Conceição, Rosineide Maria da |
author_facet |
Conceição, Rosineide Maria da |
author_role |
author |
dc.contributor.none.fl_str_mv |
Cox, Maria Inês Pagliarini http://lattes.cnpq.br/7907650059950813 Cox, Maria Inês Pagliarini 289.509.419-53 http://lattes.cnpq.br/7907650059950813 Barros, Solange Maria de 161.777.111-20 http://lattes.cnpq.br/5747668885058135 289.509.419-53 Albuquerque, Judite Gonçalves de 610.176.398-68 http://lattes.cnpq.br/1753663629045467 |
dc.contributor.author.fl_str_mv |
Conceição, Rosineide Maria da |
dc.subject.por.fl_str_mv |
Análise de discurso Discurso político Polêmica Cenografia Ethos CNPQ::LINGUISTICA, LETRAS E ARTES Discourse analysis Political discourses Polemic Scenography Ethos |
topic |
Análise de discurso Discurso político Polêmica Cenografia Ethos CNPQ::LINGUISTICA, LETRAS E ARTES Discourse analysis Political discourses Polemic Scenography Ethos |
description |
This study was conducted within the scope of the Master Program in Language Studies, in the Research Line “Textual and discursive practices: multiple approaches”. It sought to disentangle the discourse(s) which permeated the campaign for mayor of Cuiabá in 2012, as it is made public in the Free-time Political Propaganda on television (hereinafter HGPE/TV), in the second round, disputed by Mauro Mendes, affiliated to the Brazilian Socialist Party (PSB) and Ludio Cabral, affiliated to the Workers’ Party (PT). It aimed to: apprehend the interdiscursive relationships which permeated the HGPE/TV advertisements; understand how the political advertisements were crafted as enunciation scenes (enclosing scene, generic scene and scenography); understand how the ethos of the enunciator participates in the construction of the scenography; discuss specificities of the political debate in the HGPE/TV. Such objectives have not exhausted the possibilities of study that this object offered, but it is what was presented as achievable at the time. It was an archival research, with the difference that it was possible to observe the file in the making, by following day by day what was being broadcast by the HGPE/TV to the population of Cuiabá, among those the electors that could make one or the other winning candidate. The study was marked by the Discourse Analysis (DA) of the French strand, using the following concepts: interdiscourse, polemic, enunciation scenes (enclosing scene, generic scene and scenography) and ethos. The concepts explored in the dissertation were addressed mainly in the company of Dominique Maingueneau, a discourse analyst of the French school that has shown the fruitfulness of this interpretative paradigm in the reading of any type of statements, including multimodal statements as are the utterances of the HGPE/TV. The analysis showed the controversy around the “alignment”, an argument of campaign claimed by the PT candidate and rebutted by that of the PSB, as well as in relation to “administrative competence”, claimed by the PSB candidate and rebutted by the PT candidate. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-09-30 2015-03-05 2017-06-10T16:37:09Z 2017-06-10T16:37:09Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
CONCEIÇÃO, Rosineide Maria da. Propagandas da campanha eleitoral a prefeito de Cuiabá do segundo turno de 2012: aspectos discursivos. 2014. ix, 83 f. Dissertação (Mestrado em Estudos de Linguagem) - Universidade Federal de Mato Grosso, Instituto de Linguagens, Cuiabá, 2014. http://ri.ufmt.br/handle/1/362 |
identifier_str_mv |
CONCEIÇÃO, Rosineide Maria da. Propagandas da campanha eleitoral a prefeito de Cuiabá do segundo turno de 2012: aspectos discursivos. 2014. ix, 83 f. Dissertação (Mestrado em Estudos de Linguagem) - Universidade Federal de Mato Grosso, Instituto de Linguagens, Cuiabá, 2014. |
url |
http://ri.ufmt.br/handle/1/362 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Universidade Federal de Mato Grosso Brasil Instituto de Linguagens (IL) UFMT CUC - Cuiabá Programa de Pós-Graduação em Estudos de Linguagem |
publisher.none.fl_str_mv |
Universidade Federal de Mato Grosso Brasil Instituto de Linguagens (IL) UFMT CUC - Cuiabá Programa de Pós-Graduação em Estudos de Linguagem |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional da UFMT instname:Universidade Federal de Mato Grosso (UFMT) instacron:UFMT |
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Universidade Federal de Mato Grosso (UFMT) |
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UFMT |
institution |
UFMT |
reponame_str |
Repositório Institucional da UFMT |
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Repositório Institucional da UFMT |
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Repositório Institucional da UFMT - Universidade Federal de Mato Grosso (UFMT) |
repository.mail.fl_str_mv |
jordanbiblio@gmail.com |
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1784465079202217984 |