You followed my bot! Transforming robots into influential users in Twitter.
Autor(a) principal: | |
---|---|
Data de Publicação: | 2013 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UFOP |
Texto Completo: | http://www.repositorio.ufop.br/handle/123456789/4390 |
Resumo: | Systems like Klout and Twitalyzer were developed as an attempt to measure the influence of users within social networks. Although the algorithms used by these systems are not public known, they have been widely used to rank users according to their influence, especially in the Twitter social network. As media companies might base their viral marketing campaigns on influence scores, users might attempt to boost their influence scores with simple mechanisms like following unknown users to be followed back or even interacting with those who reciprocate these actions. In this paper, we investigate if widely used influence scores are vulnerable and easy to manipulate. Our approach consists of developing Twitter bot accounts able to interact with real users to verify strategies that can increase their influence scores according to different systems. Our results show that it is possible to become influential using very simple strategies, suggesting that these systems should review their influence score algorithms to avoid accounting with automatic activity. |
id |
UFOP_499f8bd45bfeb86d9660400adf37b51f |
---|---|
oai_identifier_str |
oai:localhost:123456789/4390 |
network_acronym_str |
UFOP |
network_name_str |
Repositório Institucional da UFOP |
repository_id_str |
3233 |
spelling |
Messias, JohnnatanSchmidt, LucasOliveira, Ricardo Augusto RabeloSouza, Fabrício Benevenuto de2015-01-26T11:37:01Z2015-01-26T11:37:01Z2013MESSIAS, J. et al. You followed my bot! Transforming robots into influential users in Twitter. First Monday, v. 18, n. 7, 2013. Disponível em: <http://firstmonday.org/ojs/index.php/fm/article/view/4217/3700>. Acesso em: 23 jan. 2015.1396-0466http://www.repositorio.ufop.br/handle/123456789/4390Systems like Klout and Twitalyzer were developed as an attempt to measure the influence of users within social networks. Although the algorithms used by these systems are not public known, they have been widely used to rank users according to their influence, especially in the Twitter social network. As media companies might base their viral marketing campaigns on influence scores, users might attempt to boost their influence scores with simple mechanisms like following unknown users to be followed back or even interacting with those who reciprocate these actions. In this paper, we investigate if widely used influence scores are vulnerable and easy to manipulate. Our approach consists of developing Twitter bot accounts able to interact with real users to verify strategies that can increase their influence scores according to different systems. Our results show that it is possible to become influential using very simple strategies, suggesting that these systems should review their influence score algorithms to avoid accounting with automatic activity.You followed my bot! Transforming robots into influential users in Twitter.info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleOs autores de artigos publicados no periódico First Monday retêm os direitos autorais. Fonte: Sherpa/Romeo <http://www.sherpa.ac.uk/romeo/search.php?issn=1396-0466>. Acesso em: 09 nov. 2016.info:eu-repo/semantics/openAccessengreponame:Repositório Institucional da UFOPinstname:Universidade Federal de Ouro Preto (UFOP)instacron:UFOPLICENSElicense.txtlicense.txttext/plain; charset=utf-82636http://www.repositorio.ufop.br/bitstream/123456789/4390/2/license.txtc2ffdd99e58acf69202dff00d361f23aMD52ORIGINALARTIGO_YouFollowedBot.pdfARTIGO_YouFollowedBot.pdfapplication/pdf1561733http://www.repositorio.ufop.br/bitstream/123456789/4390/1/ARTIGO_YouFollowedBot.pdf9f702db99cb487fcd2ff24e29f4732d3MD51123456789/43902020-03-31 16:06:01.526oai:localhost: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Repositório InstitucionalPUBhttp://www.repositorio.ufop.br/oai/requestrepositorio@ufop.edu.bropendoar:32332020-03-31T20:06:01Repositório Institucional da UFOP - Universidade Federal de Ouro Preto (UFOP)false |
dc.title.pt_BR.fl_str_mv |
You followed my bot! Transforming robots into influential users in Twitter. |
title |
You followed my bot! Transforming robots into influential users in Twitter. |
spellingShingle |
You followed my bot! Transforming robots into influential users in Twitter. Messias, Johnnatan |
title_short |
You followed my bot! Transforming robots into influential users in Twitter. |
title_full |
You followed my bot! Transforming robots into influential users in Twitter. |
title_fullStr |
You followed my bot! Transforming robots into influential users in Twitter. |
title_full_unstemmed |
You followed my bot! Transforming robots into influential users in Twitter. |
title_sort |
You followed my bot! Transforming robots into influential users in Twitter. |
author |
Messias, Johnnatan |
author_facet |
Messias, Johnnatan Schmidt, Lucas Oliveira, Ricardo Augusto Rabelo Souza, Fabrício Benevenuto de |
author_role |
author |
author2 |
Schmidt, Lucas Oliveira, Ricardo Augusto Rabelo Souza, Fabrício Benevenuto de |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Messias, Johnnatan Schmidt, Lucas Oliveira, Ricardo Augusto Rabelo Souza, Fabrício Benevenuto de |
description |
Systems like Klout and Twitalyzer were developed as an attempt to measure the influence of users within social networks. Although the algorithms used by these systems are not public known, they have been widely used to rank users according to their influence, especially in the Twitter social network. As media companies might base their viral marketing campaigns on influence scores, users might attempt to boost their influence scores with simple mechanisms like following unknown users to be followed back or even interacting with those who reciprocate these actions. In this paper, we investigate if widely used influence scores are vulnerable and easy to manipulate. Our approach consists of developing Twitter bot accounts able to interact with real users to verify strategies that can increase their influence scores according to different systems. Our results show that it is possible to become influential using very simple strategies, suggesting that these systems should review their influence score algorithms to avoid accounting with automatic activity. |
publishDate |
2013 |
dc.date.issued.fl_str_mv |
2013 |
dc.date.accessioned.fl_str_mv |
2015-01-26T11:37:01Z |
dc.date.available.fl_str_mv |
2015-01-26T11:37:01Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
MESSIAS, J. et al. You followed my bot! Transforming robots into influential users in Twitter. First Monday, v. 18, n. 7, 2013. Disponível em: <http://firstmonday.org/ojs/index.php/fm/article/view/4217/3700>. Acesso em: 23 jan. 2015. |
dc.identifier.uri.fl_str_mv |
http://www.repositorio.ufop.br/handle/123456789/4390 |
dc.identifier.issn.none.fl_str_mv |
1396-0466 |
identifier_str_mv |
MESSIAS, J. et al. You followed my bot! Transforming robots into influential users in Twitter. First Monday, v. 18, n. 7, 2013. Disponível em: <http://firstmonday.org/ojs/index.php/fm/article/view/4217/3700>. Acesso em: 23 jan. 2015. 1396-0466 |
url |
http://www.repositorio.ufop.br/handle/123456789/4390 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional da UFOP instname:Universidade Federal de Ouro Preto (UFOP) instacron:UFOP |
instname_str |
Universidade Federal de Ouro Preto (UFOP) |
instacron_str |
UFOP |
institution |
UFOP |
reponame_str |
Repositório Institucional da UFOP |
collection |
Repositório Institucional da UFOP |
bitstream.url.fl_str_mv |
http://www.repositorio.ufop.br/bitstream/123456789/4390/2/license.txt http://www.repositorio.ufop.br/bitstream/123456789/4390/1/ARTIGO_YouFollowedBot.pdf |
bitstream.checksum.fl_str_mv |
c2ffdd99e58acf69202dff00d361f23a 9f702db99cb487fcd2ff24e29f4732d3 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional da UFOP - Universidade Federal de Ouro Preto (UFOP) |
repository.mail.fl_str_mv |
repositorio@ufop.edu.br |
_version_ |
1801685715823624192 |