Online flow and e-satisfaction in high involvement purchasing processes.

Detalhes bibliográficos
Autor(a) principal: Ceribeli, Harrison Bachion
Data de Publicação: 2017
Outros Autores: Tamashiro, Helenita Rodrigues da Silva, Merlo, Edgard Monforte
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UFOP
Texto Completo: http://www.repositorio.ufop.br/handle/123456789/9740
Resumo: This research aims to verify the relation between the attributes of online shopping experiences, the state of online flow, and e-satisfaction in high-involvement purchases. To reach that goal, we conducted a survey with 720 e-consumers. We adopted quotas sampling, using age distribution as criteria. To analyze the data, we used Structural Equation Modeling. From the statistical analysis, we found that there are some attributes of online shopping experiences that directly influence e-satisfaction (convenience associated with the website, exchange and return policies, and quality of delivery service), while others influence the state of flow online (perceived innovation on the website, price and aesthetics of the website), which, in turn, influences e-satisfaction. Additionally, we identified two attributes that influence both flow online and e-satisfaction: reliability attributed to the website and variety of products available for sale on the website.
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spelling Online flow and e-satisfaction in high involvement purchasing processes.Fluxo online e e-satisfação em processos de compra de alto envolvimento.E-commerceConsumer involvementOnline flowE-satisfactionThis research aims to verify the relation between the attributes of online shopping experiences, the state of online flow, and e-satisfaction in high-involvement purchases. To reach that goal, we conducted a survey with 720 e-consumers. We adopted quotas sampling, using age distribution as criteria. To analyze the data, we used Structural Equation Modeling. From the statistical analysis, we found that there are some attributes of online shopping experiences that directly influence e-satisfaction (convenience associated with the website, exchange and return policies, and quality of delivery service), while others influence the state of flow online (perceived innovation on the website, price and aesthetics of the website), which, in turn, influences e-satisfaction. Additionally, we identified two attributes that influence both flow online and e-satisfaction: reliability attributed to the website and variety of products available for sale on the website.Esta pesquisa teve como objetivo verificar a relação entre os atributos das experiências de compra online, o estado de fluxo online e a e-satisfação em compras de alto envolvimento. Para atingir esse objetivo, conduziu-se um levantamento de campo com 720 e-consumidores. Adotou-se a amostragem por cotas, usando como critério a distribuição etária. Para analisar os dados, utilizou-se a Modelagem de Equações Estruturais. A partir da análise estatística dos dados, foi possível identificar alguns atributos das experiências de compra online que influenciam diretamente a e-satisfação (conveniência associada ao website, políticas de trocas e devoluções e qualidade do serviço de entrega), e alguns que influenciam o estado de fluxo online (inovação percebida no website, preços e estética do website), o qual, por sua vez, influencia a e-satisfação. Adicionalmente, foi possível identificar dois atributos que influenciam tanto o fluxo online quanto a e-satisfação: a confiabilidade atribuída ao website e a variedade de produtos disponíveis para venda no website.2018-03-26T13:46:54Z2018-03-26T13:46:54Z2017info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfCERIBELI, H. B.; TAMASHIRO, H. R. da S.; TAMASHIO, H. R. da S.; MERLO, E. M. Online flow and e-satisfaction in high involvement purchasing processes. Base, v. 14, p. 16-29, 2017. Disponível em: <http://revistas.unisinos.br/index.php/base/article/view/base.2017.141.02>. Acesso em: 02 fev. 2018.19848196http://www.repositorio.ufop.br/handle/123456789/9740Os trabalhos publicados na BASE estão sob Licença Creative Commons Attribution 3.0 Unported, que permite copiar, distribuir e transmitir o trabalho, desde que seja citado o autor e licenciante. Fonte: BASE - Revista de Administração e Contabilidade da Unisinos <http://revistas.unisinos.br/index.php/base/index>. Acesso em: 17 out. 2016.info:eu-repo/semantics/openAccessCeribeli, Harrison BachionTamashiro, Helenita Rodrigues da SilvaMerlo, Edgard Monforteengreponame:Repositório Institucional da UFOPinstname:Universidade Federal de Ouro Preto (UFOP)instacron:UFOP2019-02-06T15:15:30Zoai:repositorio.ufop.br:123456789/9740Repositório InstitucionalPUBhttp://www.repositorio.ufop.br/oai/requestrepositorio@ufop.edu.bropendoar:32332019-02-06T15:15:30Repositório Institucional da UFOP - Universidade Federal de Ouro Preto (UFOP)false
dc.title.none.fl_str_mv Online flow and e-satisfaction in high involvement purchasing processes.
Fluxo online e e-satisfação em processos de compra de alto envolvimento.
title Online flow and e-satisfaction in high involvement purchasing processes.
spellingShingle Online flow and e-satisfaction in high involvement purchasing processes.
Ceribeli, Harrison Bachion
E-commerce
Consumer involvement
Online flow
E-satisfaction
title_short Online flow and e-satisfaction in high involvement purchasing processes.
title_full Online flow and e-satisfaction in high involvement purchasing processes.
title_fullStr Online flow and e-satisfaction in high involvement purchasing processes.
title_full_unstemmed Online flow and e-satisfaction in high involvement purchasing processes.
title_sort Online flow and e-satisfaction in high involvement purchasing processes.
author Ceribeli, Harrison Bachion
author_facet Ceribeli, Harrison Bachion
Tamashiro, Helenita Rodrigues da Silva
Merlo, Edgard Monforte
author_role author
author2 Tamashiro, Helenita Rodrigues da Silva
Merlo, Edgard Monforte
author2_role author
author
dc.contributor.author.fl_str_mv Ceribeli, Harrison Bachion
Tamashiro, Helenita Rodrigues da Silva
Merlo, Edgard Monforte
dc.subject.por.fl_str_mv E-commerce
Consumer involvement
Online flow
E-satisfaction
topic E-commerce
Consumer involvement
Online flow
E-satisfaction
description This research aims to verify the relation between the attributes of online shopping experiences, the state of online flow, and e-satisfaction in high-involvement purchases. To reach that goal, we conducted a survey with 720 e-consumers. We adopted quotas sampling, using age distribution as criteria. To analyze the data, we used Structural Equation Modeling. From the statistical analysis, we found that there are some attributes of online shopping experiences that directly influence e-satisfaction (convenience associated with the website, exchange and return policies, and quality of delivery service), while others influence the state of flow online (perceived innovation on the website, price and aesthetics of the website), which, in turn, influences e-satisfaction. Additionally, we identified two attributes that influence both flow online and e-satisfaction: reliability attributed to the website and variety of products available for sale on the website.
publishDate 2017
dc.date.none.fl_str_mv 2017
2018-03-26T13:46:54Z
2018-03-26T13:46:54Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv CERIBELI, H. B.; TAMASHIRO, H. R. da S.; TAMASHIO, H. R. da S.; MERLO, E. M. Online flow and e-satisfaction in high involvement purchasing processes. Base, v. 14, p. 16-29, 2017. Disponível em: <http://revistas.unisinos.br/index.php/base/article/view/base.2017.141.02>. Acesso em: 02 fev. 2018.
19848196
http://www.repositorio.ufop.br/handle/123456789/9740
identifier_str_mv CERIBELI, H. B.; TAMASHIRO, H. R. da S.; TAMASHIO, H. R. da S.; MERLO, E. M. Online flow and e-satisfaction in high involvement purchasing processes. Base, v. 14, p. 16-29, 2017. Disponível em: <http://revistas.unisinos.br/index.php/base/article/view/base.2017.141.02>. Acesso em: 02 fev. 2018.
19848196
url http://www.repositorio.ufop.br/handle/123456789/9740
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFOP
instname:Universidade Federal de Ouro Preto (UFOP)
instacron:UFOP
instname_str Universidade Federal de Ouro Preto (UFOP)
instacron_str UFOP
institution UFOP
reponame_str Repositório Institucional da UFOP
collection Repositório Institucional da UFOP
repository.name.fl_str_mv Repositório Institucional da UFOP - Universidade Federal de Ouro Preto (UFOP)
repository.mail.fl_str_mv repositorio@ufop.edu.br
_version_ 1813002800481697792

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