Prosumer and digital telejournalism

• Autor(a) principal: Tavares, Olga
• Data de Publicação: 2015
• Outros Autores: Bório, Pâmela
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Âncora - Revista Latino-americana de Jornalismo
• Texto Completo: https://periodicos.ufpb.br/ojs2/index.php/ancora/article/view/22738
• topic: Comunicação; Prosumer; TVDI; Telejornalismo.; Communication; Prosumer; IDTV; Telejournalism.

This paper presents new habits of consumption and production of information and the emergence of the prosumer, the protagonist in this process. The term was coined by Alvin Toffler (2007) to describe the new profile producer-consumer. The prosumer now appears as a producer of information media, strong and influential, actively participating in the preparation of various informative content on news medias: Internet and Digital TV – DTV. Professional journalists are having to reinvent themselves. The audience is no longer passive. The audiovisual industry has been adapting to the new era of popularization of the Internet and continued growth of social networks. The overall goal of this paper is to show the interrelationship between the prosumer with the audiovisual media industry and try to understand the role that public in everyday communication. The performance of the prosumer, despite being a recent phenomenon, already produces important effects in media history.