Frozen peas – the contemporary prosumer and the cosmetic exuberance of products

Detalhes bibliográficos
Autor(a) principal: Carrascoza, João Anzanello
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/89049
Resumo: With the consolidation of consumer culture during the past decades, new agents in the relation between production and consumption have appeared – among them the prosumer – a consumer who is a producer as well, since he participates, voluntarily or not, in the production process of goods. In this article, we intend to discuss aspects of the prosumer´s “contribution” to the development of products as well as to virtual boycotts of their manufacturers, by means of the short story Letter to a frozen peas manufacturer, by the writer Lydia Davis (2017). In order to explore such aspects, we will mobilize concepts which are used in literary theory, in the description of the advertising creative process and in the studies on consumer society.
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spelling Frozen peas – the contemporary prosumer and the cosmetic exuberance of productsErvilhas congeladas – o prossumidor contemporâneo e a exuberância cosmética dos produtosProssumidor. Comunicação. Publicidade. Embalagem. Literatura.Prosumer. Communication. Advertising. Packing. Literature.With the consolidation of consumer culture during the past decades, new agents in the relation between production and consumption have appeared – among them the prosumer – a consumer who is a producer as well, since he participates, voluntarily or not, in the production process of goods. In this article, we intend to discuss aspects of the prosumer´s “contribution” to the development of products as well as to virtual boycotts of their manufacturers, by means of the short story Letter to a frozen peas manufacturer, by the writer Lydia Davis (2017). In order to explore such aspects, we will mobilize concepts which are used in literary theory, in the description of the advertising creative process and in the studies on consumer society.Com a consolidação da cultura de consumo nas últimas décadas, novos agentes da relação entre produção e consumo surgiram, entre os quais o prossumidor – consumidor que é também produtor, uma vez que participa, voluntariamente ou não, do processo produtivo dos bens. Pretendemos, neste artigo, discutir aspectos ligados à “contribuição” do prossumidor no desenvolvimento de produtos, bem como em boicotes virtuais a seus fabricantes, por meio do conto Carta a um fabricante de ervilhas congeladas, da escritora Lydia Davis (2017). Para isso, mobilizaremos conceitos da teoria literária, do processo criativo publicitário e dos estudos sobre sociedade e consumo.Universidade Federal do Rio Grande do Sul2020-04-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/8904910.19132/1807-8583202049.41-55Intexto; n. 49, maio/ago. 2020; 41-55Intexto; n. 49, maio/ago. 2020; 41-55Intexto; n. 49, maio/ago. 2020; 41-55Intexto; n. 49, maio/ago. 2020; 41-55Intexto; n. 49, maio/ago. 2020; 41-551807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/89049/56786Copyright (c) 2020 João Anzanello Carrascozahttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessCarrascoza, João Anzanello2023-02-13T13:25:54Zoai:seer.ufrgs.br:article/89049Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-02-13T13:25:54Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Frozen peas – the contemporary prosumer and the cosmetic exuberance of products
Ervilhas congeladas – o prossumidor contemporâneo e a exuberância cosmética dos produtos
title Frozen peas – the contemporary prosumer and the cosmetic exuberance of products
spellingShingle Frozen peas – the contemporary prosumer and the cosmetic exuberance of products
Carrascoza, João Anzanello
Prossumidor. Comunicação. Publicidade. Embalagem. Literatura.
Prosumer. Communication. Advertising. Packing. Literature.
title_short Frozen peas – the contemporary prosumer and the cosmetic exuberance of products
title_full Frozen peas – the contemporary prosumer and the cosmetic exuberance of products
title_fullStr Frozen peas – the contemporary prosumer and the cosmetic exuberance of products
title_full_unstemmed Frozen peas – the contemporary prosumer and the cosmetic exuberance of products
title_sort Frozen peas – the contemporary prosumer and the cosmetic exuberance of products
author Carrascoza, João Anzanello
author_facet Carrascoza, João Anzanello
author_role author
dc.contributor.author.fl_str_mv Carrascoza, João Anzanello
dc.subject.por.fl_str_mv Prossumidor. Comunicação. Publicidade. Embalagem. Literatura.
Prosumer. Communication. Advertising. Packing. Literature.
topic Prossumidor. Comunicação. Publicidade. Embalagem. Literatura.
Prosumer. Communication. Advertising. Packing. Literature.
description With the consolidation of consumer culture during the past decades, new agents in the relation between production and consumption have appeared – among them the prosumer – a consumer who is a producer as well, since he participates, voluntarily or not, in the production process of goods. In this article, we intend to discuss aspects of the prosumer´s “contribution” to the development of products as well as to virtual boycotts of their manufacturers, by means of the short story Letter to a frozen peas manufacturer, by the writer Lydia Davis (2017). In order to explore such aspects, we will mobilize concepts which are used in literary theory, in the description of the advertising creative process and in the studies on consumer society.
publishDate 2020
dc.date.none.fl_str_mv 2020-04-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/89049
10.19132/1807-8583202049.41-55
url https://seer.ufrgs.br/index.php/intexto/article/view/89049
identifier_str_mv 10.19132/1807-8583202049.41-55
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/89049/56786
dc.rights.driver.fl_str_mv Copyright (c) 2020 João Anzanello Carrascoza
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 João Anzanello Carrascoza
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; n. 49, maio/ago. 2020; 41-55
Intexto; n. 49, maio/ago. 2020; 41-55
Intexto; n. 49, maio/ago. 2020; 41-55
Intexto; n. 49, maio/ago. 2020; 41-55
Intexto; n. 49, maio/ago. 2020; 41-55
1807-8583
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