A Narrativa do herói: um mito chamado Naruto
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da UFPB |
Texto Completo: | https://repositorio.ufpb.br/jspui/handle/123456789/19547 |
Resumo: | The present study discusses the process of constitution of the hero from the analysis of anime Naruto. Based on studies by Campbell (1997), Luyten (2011), Yin (2015), among others, we see how anime and manga show themselves as exponents of Japanese pop culture and how it relates to the Brazilian consumer market. Thus, we see the media force in the diffusion of Japanese cultural products and how it builds an identity, building new imaginary relationships in the western daily lives of children and young people. For the construction of this project, we propose to rely on the bibliographic method and case study to understand the transformation of a character created under an oriental mythological bias becomes universal and commercial. From the point of view of creativity, Panofsky (1982) helps us understand the creative strategies in the conception of the Japanese pop hero and identify the marks of this discourse in the characters of the Naruto series. In the present study, we made a comparative analysis through the trajectory of the protagonist of the series with the mythological association of the Nine-Tailed Fox. It is concluded that the strict relationship between consumer and product within the Japanese pop culture should be deepened for a better understanding of the phenomenon, considering its considerable socio-cultural importance in the Brazilian reality. |
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A Narrativa do herói: um mito chamado NarutoMito orientalAnimeHerói ShounenCultura pop japonesaMyth OrientalHero ShounenJapanese pop cultureCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOThe present study discusses the process of constitution of the hero from the analysis of anime Naruto. Based on studies by Campbell (1997), Luyten (2011), Yin (2015), among others, we see how anime and manga show themselves as exponents of Japanese pop culture and how it relates to the Brazilian consumer market. Thus, we see the media force in the diffusion of Japanese cultural products and how it builds an identity, building new imaginary relationships in the western daily lives of children and young people. For the construction of this project, we propose to rely on the bibliographic method and case study to understand the transformation of a character created under an oriental mythological bias becomes universal and commercial. From the point of view of creativity, Panofsky (1982) helps us understand the creative strategies in the conception of the Japanese pop hero and identify the marks of this discourse in the characters of the Naruto series. In the present study, we made a comparative analysis through the trajectory of the protagonist of the series with the mythological association of the Nine-Tailed Fox. It is concluded that the strict relationship between consumer and product within the Japanese pop culture should be deepened for a better understanding of the phenomenon, considering its considerable socio-cultural importance in the Brazilian reality.NenhumaO presente estudo discute o processo de constituição do herói a partir da análise do anime Naruto. Com base em estudos de Campbell (1997), Luyten (2011), Yin (2015), dentre outros, verificamos como os animes e mangás se mostram como expoentes da cultura pop japonesa e como ela se relaciona com o mercado consumidor brasileiro. Sendo assim, vemos a força midiática na difusão de produtos culturais japoneses e como ela constrói uma identidade, construindo novas relações imaginárias no/do cotidiano ocidental das crianças e jovens. Para a construção deste projeto, nos propomos nos apoiar no método bibliográfico e no estudo de caso para compreendermos a transformação de um personagem criado sob um viés mitológico oriental se torna universal e comercial. Já no ponto de vista da criatividade, Panofsky (1982) nos ajuda a compreender quais são as estratégias criativas na concepção do herói pop japonês e identificar as marcas desse discurso nos personagens da série Naruto. Fizemos, no presente estudo, uma análise comparativa através da trajetória do protagonista da série com a associação mitológica da Raposa de Nove Caudas. Conclui-se que a estrita relação consumidor e produto dentro da cultura pop japonesa deve ser aprofundada para uma melhor compreensão do fenômeno, tendo em vista a sua considerável importância sociocultural na realidade brasileira.Universidade Federal da ParaíbaBrasilComunicaçãoPrograma de Pós-Graduação em ComunicaçãoUFPBBrasileiro, Fellipe Sáhttp://lattes.cnpq.br/6466659926036491Silva, Francisco Alves da2021-02-22T01:27:47Z2019-10-252021-02-22T01:27:47Z2019-07-29info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesishttps://repositorio.ufpb.br/jspui/handle/123456789/19547porhttp://creativecommons.org/licenses/by-nd/3.0/br/info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UFPBinstname:Universidade Federal da Paraíba (UFPB)instacron:UFPB2021-08-09T23:04:55Zoai:repositorio.ufpb.br:123456789/19547Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufpb.br/PUBhttp://tede.biblioteca.ufpb.br:8080/oai/requestdiretoria@ufpb.br|| diretoria@ufpb.bropendoar:2021-08-09T23:04:55Biblioteca Digital de Teses e Dissertações da UFPB - Universidade Federal da Paraíba (UFPB)false |
dc.title.none.fl_str_mv |
A Narrativa do herói: um mito chamado Naruto |
title |
A Narrativa do herói: um mito chamado Naruto |
spellingShingle |
A Narrativa do herói: um mito chamado Naruto Silva, Francisco Alves da Mito oriental Anime Herói Shounen Cultura pop japonesa Myth Oriental Hero Shounen Japanese pop culture CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
A Narrativa do herói: um mito chamado Naruto |
title_full |
A Narrativa do herói: um mito chamado Naruto |
title_fullStr |
A Narrativa do herói: um mito chamado Naruto |
title_full_unstemmed |
A Narrativa do herói: um mito chamado Naruto |
title_sort |
A Narrativa do herói: um mito chamado Naruto |
author |
Silva, Francisco Alves da |
author_facet |
Silva, Francisco Alves da |
author_role |
author |
dc.contributor.none.fl_str_mv |
Brasileiro, Fellipe Sá http://lattes.cnpq.br/6466659926036491 |
dc.contributor.author.fl_str_mv |
Silva, Francisco Alves da |
dc.subject.por.fl_str_mv |
Mito oriental Anime Herói Shounen Cultura pop japonesa Myth Oriental Hero Shounen Japanese pop culture CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
topic |
Mito oriental Anime Herói Shounen Cultura pop japonesa Myth Oriental Hero Shounen Japanese pop culture CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
The present study discusses the process of constitution of the hero from the analysis of anime Naruto. Based on studies by Campbell (1997), Luyten (2011), Yin (2015), among others, we see how anime and manga show themselves as exponents of Japanese pop culture and how it relates to the Brazilian consumer market. Thus, we see the media force in the diffusion of Japanese cultural products and how it builds an identity, building new imaginary relationships in the western daily lives of children and young people. For the construction of this project, we propose to rely on the bibliographic method and case study to understand the transformation of a character created under an oriental mythological bias becomes universal and commercial. From the point of view of creativity, Panofsky (1982) helps us understand the creative strategies in the conception of the Japanese pop hero and identify the marks of this discourse in the characters of the Naruto series. In the present study, we made a comparative analysis through the trajectory of the protagonist of the series with the mythological association of the Nine-Tailed Fox. It is concluded that the strict relationship between consumer and product within the Japanese pop culture should be deepened for a better understanding of the phenomenon, considering its considerable socio-cultural importance in the Brazilian reality. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-10-25 2019-07-29 2021-02-22T01:27:47Z 2021-02-22T01:27:47Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://repositorio.ufpb.br/jspui/handle/123456789/19547 |
url |
https://repositorio.ufpb.br/jspui/handle/123456789/19547 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
http://creativecommons.org/licenses/by-nd/3.0/br/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by-nd/3.0/br/ |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Universidade Federal da Paraíba Brasil Comunicação Programa de Pós-Graduação em Comunicação UFPB |
publisher.none.fl_str_mv |
Universidade Federal da Paraíba Brasil Comunicação Programa de Pós-Graduação em Comunicação UFPB |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações da UFPB instname:Universidade Federal da Paraíba (UFPB) instacron:UFPB |
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Universidade Federal da Paraíba (UFPB) |
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UFPB |
institution |
UFPB |
reponame_str |
Biblioteca Digital de Teses e Dissertações da UFPB |
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Biblioteca Digital de Teses e Dissertações da UFPB |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações da UFPB - Universidade Federal da Paraíba (UFPB) |
repository.mail.fl_str_mv |
diretoria@ufpb.br|| diretoria@ufpb.br |
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1801842969831014400 |