"Próxima parada, Nova Olinda/CE”: justiça distributiva no turismo de base comunitária

• Autor(a) principal: Santos, Ítalo Anderson Taumarturgo dos
• Data de Publicação: 2017
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFPB
• Texto Completo: https://repositorio.ufpb.br/jspui/handle/tede/9408
• topic: Macromarketing; Justiça Distributiva; Turismo de Base Comunitária; Macromarketing; Distributive Justice; Community Based Tourism; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

This research aimed to understand how the structuring of Community Based Tourism contributed to the socioeconomic development of a city and to establish a fairer system for the residents of the region. The study was carried out in the municipality of Nova Olinda, located in the interior of Ceará, which has an estimated population of 15,310 inhabitants. The city encompasses the experience of the Casa Grande Foundation, a management school that works with the education of youth and children. The NGO was responsible for all training and administration of community tourism in the municipality. In this sense, this research has as central focus the activities of the foundation and the development provided by the projects and programs articulated by the institution. As a theoretical contribution, theories were used referring to the concepts of Macromarketing, Community Tourism and Distributive Justice in Marketing Systems. Regarding the methodological procedures, a qualitative approach was used, having as main technique the semi-structured interview, supported by participant observation. A total of 23 interviews were conducted with managers of the Casa Grande Foundation, residents directly involved in the activities of the NGO, residents who had no connection with the institution and a tourist. The results of the study point out that a well-planned tourism model that considers stakeholders and which is based on values such as community living, cooperation and recognition of the cultural and natural space of the environment, is capable of bringing development to the region And to establish just exchanges with those who dwell in that place. The discussion of the issue of distributive justice within a marketing system, and the use of a concrete management experience that absorbs the ideals of fairer exchanges, as well as the approach of the marketing vision in its macro sense, in an optics that sees the Tourism through residents, are the main contributions of this study.