A atuação do Instituto Natura na educação pública brasileira (2010-2014)

• Autor(a) principal: Medeiros, Islayne Monalisa da Silva
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFPB
• Texto Completo: https://repositorio.ufpb.br/jspui/handle/tede/8564
• topic: Neoliberalismo de Terceira Via; Third Way Neo-liberalism; Institutos e fundações empresariais; Instituto Natura; Educação Pública; Institutes and Business Foundations; Natura Institute; Public Education; CIENCIAS HUMANAS::EDUCACAO

This dissertation has as object the entrepreneurs’ performance, their institutes and foundations, in Brazilian educational field, with emphasis on Natura Institute from 2011 to 2013. Its main aim was to investigate the performance of Natura Institute in educational sector, analyzing conceptions, values and ideas that underpin its actions on neo-liberalism context of Terceira Via (Third Way) and the notion of social capital. For this purpose, the investigation analyzed the process of redefinition of the State’s role and its relation to the civil society, in the context of the ideology reinforcement of Third Way neo-liberalism, from the end of 20th century and the beginning of 21st century; it investigated the entrepreneurs’ mobilization in the social field, based on the notion of companies’ social responsibility and the social capital formation; and it analyzed Natura Institute, its aims, organization, projects, as well as the principles and conceptions that guide its actions in teaching systems and in the Brazilian public schools. The research is based on a dialetic reading of society, adopting the concepts of broadened State and Antonio Gramsci’s organic intellectuals, sustaining itself in authors’ analyses who share this reference. The investigation was carried out by bibliographic study and documental research. The documental sources reviewed consisted in laws, decrees, reports and information available on Natura Institute and Natura Company sites. The research identified that Natura Institute’s performance is based on a conception of education restricted to immediate needs of capitalist society. In this perspective, it was noticed, among others, that, based on notions of “society of knowledge” and “learning through life”, the Institute understands school as space of individual’s preparation for constant adaptability to social and productive changes. The student is perceived as the responsible for his/her learning and the teacher as a motivator. The managerial model adoption’s defense for education network and public schools, the local communities’ empowerment, aiming to amplify the social capital for educative responsibilities shares and partnerships are guiding principles of its acting. The research contributed for the expansion of the comprehension of the institutes and business foundations’ performance on Brazilian education that, under the premise of social responsibility, has contributed for the enforcement of bourgeois hegemony, according to the capital’s economic and ideological interests.