The Blue Ocean Tool as an inovation and creativity strategy at Sanhaçu Sugar Mill

Detalhes bibliográficos
Autor(a) principal: Aquino, Juliana Bezerra de Andrade
Data de Publicação: 2021
Outros Autores: Chaves, Márcio Tenório, Bezerra, Anna Cecília Sobral
Tipo de documento: Artigo
Idioma: por
Título da fonte: Journal of Perspectives in Management
Texto Completo: https://periodicos.ufpe.br/revistas/index.php/jpm/article/view/251850
Resumo: The market environment is becoming more and more demanding and variable, requiring an increasing commitment from organizations in terms of market differentiation. This study has as main goal, to understand the creative and innovative development from the Sanhaçu Sugar Mill, with the Blue Ocean techniques, and as secondary objectives: to recognise the importance of the strategic management tools; signalling the benefits from the Blue Ocean Strategy in the search or differentiation for new markets, and guide the techniques addressed by the Blue Ocean Strategy, with the management employed by Sanhaçu Sugar Mill. The methodology used had a descriptive and exploratory with qualitative research approach, having as main study the Sanhaçu Sugar Mill, as well as making interviews, through a semi-structured form. Thus, organizations that equip themselves with tools and techniques to develop innovation and creativity will always be one step ahead of the competition.
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spelling The Blue Ocean Tool as an inovation and creativity strategy at Sanhaçu Sugar MillA ferramenta Oceano Azul como estratégia de inovação e criatividade no Engenho SanhaçuInnovationBlue Ocean ToolsCompanies Strategic ManagementInovaçãoFerramentas do Oceano AzulGestão Estratégica de EmpresasEstratégia de gestãoThe market environment is becoming more and more demanding and variable, requiring an increasing commitment from organizations in terms of market differentiation. This study has as main goal, to understand the creative and innovative development from the Sanhaçu Sugar Mill, with the Blue Ocean techniques, and as secondary objectives: to recognise the importance of the strategic management tools; signalling the benefits from the Blue Ocean Strategy in the search or differentiation for new markets, and guide the techniques addressed by the Blue Ocean Strategy, with the management employed by Sanhaçu Sugar Mill. The methodology used had a descriptive and exploratory with qualitative research approach, having as main study the Sanhaçu Sugar Mill, as well as making interviews, through a semi-structured form. Thus, organizations that equip themselves with tools and techniques to develop innovation and creativity will always be one step ahead of the competition.O ambiente mercadológico torna-se cada vez mais exigente e variável, demandando das organizações um empenho cada vez maior no que se refere a diferenciação das demais. Este estudo tem como principal objetivo, compreender o desenvolvimento criativo e inventivo do Engenho Sanhaçu com as técnicas do Oceano Azul e como objetivos secundários: reconhecer a importância das ferramentas da gestão estratégica; sinalizar os benefícios da Estratégia do Oceano Azul na busca ou diferenciação por novos mercados e pautar as técnicas abordadas pela Estratégia do Oceano Azul, com a gestão empregada pelo Engenho Sanhaçu. A metodologia utilizada teve uma abordagem descritiva e exploratória com pesquisa qualitativa, tendo como objeto de estudo o Engenho Sanhaçu, foi, também, realizado entrevista, mediante formulário semiestruturado. Sendo assim, as organizações que se munir de ferramentas e técnicas para desenvolverem a inovação e criatividade estarão sempre um passo à frente da concorrência.Universidade Federal de Pernambuco2021-09-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleinfo:eu-repo/semantics/otherapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/jpm/article/view/25185010.51359/2594-8040.2021.251850Journal of Perspectives in Management; v. 5, (2021), Janeiro-Dezembro; 81-95Journal of Perspectives in Management; v. 5, (2021), Janeiro-Dezembro; 81-952594-8040reponame:Journal of Perspectives in Managementinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/jpm/article/view/251850/40672Copyright (c) 2021 Juliana Bezerra de Andrade Aquino, Márcio Tenório Chaves, Anna Cecília Sobral Bezerrainfo:eu-repo/semantics/openAccessAquino, Juliana Bezerra de AndradeChaves, Márcio TenórioBezerra, Anna Cecília Sobral2023-04-25T14:27:35Zoai:oai.periodicos.ufpe.br:article/251850Revistahttps://periodicos.ufpe.br/revistas/jpmPUBhttps://periodicos.ufpe.br/revistas/jpm/oaimarcele.elisa@ufpe.br || periodicos.ufpe@ufpe.br2594-80402594-8040opendoar:2023-04-25T14:27:35Journal of Perspectives in Management - Universidade Federal de Pernambuco (UFPE)false
dc.title.none.fl_str_mv The Blue Ocean Tool as an inovation and creativity strategy at Sanhaçu Sugar Mill
A ferramenta Oceano Azul como estratégia de inovação e criatividade no Engenho Sanhaçu
title The Blue Ocean Tool as an inovation and creativity strategy at Sanhaçu Sugar Mill
spellingShingle The Blue Ocean Tool as an inovation and creativity strategy at Sanhaçu Sugar Mill
Aquino, Juliana Bezerra de Andrade
Innovation
Blue Ocean Tools
Companies Strategic Management
Inovação
Ferramentas do Oceano Azul
Gestão Estratégica de Empresas
Estratégia de gestão
title_short The Blue Ocean Tool as an inovation and creativity strategy at Sanhaçu Sugar Mill
title_full The Blue Ocean Tool as an inovation and creativity strategy at Sanhaçu Sugar Mill
title_fullStr The Blue Ocean Tool as an inovation and creativity strategy at Sanhaçu Sugar Mill
title_full_unstemmed The Blue Ocean Tool as an inovation and creativity strategy at Sanhaçu Sugar Mill
title_sort The Blue Ocean Tool as an inovation and creativity strategy at Sanhaçu Sugar Mill
author Aquino, Juliana Bezerra de Andrade
author_facet Aquino, Juliana Bezerra de Andrade
Chaves, Márcio Tenório
Bezerra, Anna Cecília Sobral
author_role author
author2 Chaves, Márcio Tenório
Bezerra, Anna Cecília Sobral
author2_role author
author
dc.contributor.author.fl_str_mv Aquino, Juliana Bezerra de Andrade
Chaves, Márcio Tenório
Bezerra, Anna Cecília Sobral
dc.subject.por.fl_str_mv Innovation
Blue Ocean Tools
Companies Strategic Management
Inovação
Ferramentas do Oceano Azul
Gestão Estratégica de Empresas
Estratégia de gestão
topic Innovation
Blue Ocean Tools
Companies Strategic Management
Inovação
Ferramentas do Oceano Azul
Gestão Estratégica de Empresas
Estratégia de gestão
description The market environment is becoming more and more demanding and variable, requiring an increasing commitment from organizations in terms of market differentiation. This study has as main goal, to understand the creative and innovative development from the Sanhaçu Sugar Mill, with the Blue Ocean techniques, and as secondary objectives: to recognise the importance of the strategic management tools; signalling the benefits from the Blue Ocean Strategy in the search or differentiation for new markets, and guide the techniques addressed by the Blue Ocean Strategy, with the management employed by Sanhaçu Sugar Mill. The methodology used had a descriptive and exploratory with qualitative research approach, having as main study the Sanhaçu Sugar Mill, as well as making interviews, through a semi-structured form. Thus, organizations that equip themselves with tools and techniques to develop innovation and creativity will always be one step ahead of the competition.
publishDate 2021
dc.date.none.fl_str_mv 2021-09-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/jpm/article/view/251850
10.51359/2594-8040.2021.251850
url https://periodicos.ufpe.br/revistas/index.php/jpm/article/view/251850
identifier_str_mv 10.51359/2594-8040.2021.251850
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/jpm/article/view/251850/40672
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv Journal of Perspectives in Management; v. 5, (2021), Janeiro-Dezembro; 81-95
Journal of Perspectives in Management; v. 5, (2021), Janeiro-Dezembro; 81-95
2594-8040
reponame:Journal of Perspectives in Management
instname:Universidade Federal de Pernambuco (UFPE)
instacron:UFPE
instname_str Universidade Federal de Pernambuco (UFPE)
instacron_str UFPE
institution UFPE
reponame_str Journal of Perspectives in Management
collection Journal of Perspectives in Management
repository.name.fl_str_mv Journal of Perspectives in Management - Universidade Federal de Pernambuco (UFPE)
repository.mail.fl_str_mv marcele.elisa@ufpe.br || periodicos.ufpe@ufpe.br
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