Blue ocean strategy in financial services?
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/17741 |
Resumo: | The case is meant to give readers an overview about the concept of Blue Ocean Strategy. Throughout the text hints about what this strategy refers to are given. By knowing the traditional strategic concepts – those that are usually applied in “Red Oceans” – the reader should identify and distinguish them from the Blue Oceans concepts and tools and therefore be able to analyse the case from a different strategic perspective. Recognized examples of Blue Oceans are also given in the Appendix to the case. By learning what a Blue Ocean is, readers should then decide whether the case provided can be considered an example of it or not. The case starts with a brief description of the company, how it was created, how the founders got the idea of the innovative business model and how they developed it. The case describes a situation where the founders themselves discuss about whether their company can be considered an example of Blue Ocean or not. The case follows with other examples of well-recognized Blue Ocean Strategies, to help the reader make comparisons and decide whether the company can be considered itself as another example of it. Last, some possible questions, and suggestions on how to solve them, are provided. Here the reader can reflect again on the Red Oceans tools and see how these are differently applied in Blue Oceans kind of strategies. |
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Papa, MauraEscolas::EAESPGelis Filho, AntonioRochman, Ricardo RatnerPrado Júnior, Sérvio Túlio2017-01-12T17:04:15Z2017-01-12T17:04:15Z2016-12-13PAPA, Maura. Blue ocean strategy in financial services?. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2016.http://hdl.handle.net/10438/17741The case is meant to give readers an overview about the concept of Blue Ocean Strategy. Throughout the text hints about what this strategy refers to are given. By knowing the traditional strategic concepts – those that are usually applied in “Red Oceans” – the reader should identify and distinguish them from the Blue Oceans concepts and tools and therefore be able to analyse the case from a different strategic perspective. Recognized examples of Blue Oceans are also given in the Appendix to the case. By learning what a Blue Ocean is, readers should then decide whether the case provided can be considered an example of it or not. The case starts with a brief description of the company, how it was created, how the founders got the idea of the innovative business model and how they developed it. The case describes a situation where the founders themselves discuss about whether their company can be considered an example of Blue Ocean or not. The case follows with other examples of well-recognized Blue Ocean Strategies, to help the reader make comparisons and decide whether the company can be considered itself as another example of it. Last, some possible questions, and suggestions on how to solve them, are provided. Here the reader can reflect again on the Red Oceans tools and see how these are differently applied in Blue Oceans kind of strategies.O caso destina-se a dar aos leitores uma visão geral sobre o conceito de Estratégia do Oceano Azul. Ao longo do texto dicas são dadas sobre o que esta estratégia se refere. Ao conhecer os conceitos estratégicos tradicionais - aqueles que são geralmente aplicados em 'Oceanos Vermelhos' - os leitores devem identificá-los e distingui-los dos conceitos e ferramentas dos oceanos azuis e, portanto, ser capazes de analisar o caso de uma perspetiva estratégica diferente. Exemplos conhecidos de Oceanos Azuis são dados nos Apêndices do caso. Ao aprender o que é um oceano azul, os leitores devem decidir se a empresa pode ser considerada um exemplo dou não. O caso começa com uma breve descrição da empresa, como ela foi criada, como os fundadores tiveram a ideia para a criação de um modelo de negócios inovador e como eles desenvolveram a companhia. O case descreve a situação onde os próprios fundadores discutem se sua empresa pode ser considerada um exemplo de Oceano Azul ou não. O caso continua com outros exemplos reconhecidos de estratégias de Oceano Azul, para auxiliar o leitor a realizar comparações e decidir se a empresa pode ser considerada um caso. Por último, questões e sugestões de como resolver os questionamentos, são disponibilizadas. Assim o leitor pode refletir novamente sobre as ferramentas de Oceano Azul e ver como elas podem ser aplicadas a diferentes tipos de estratégias.engBlue ocean strategyStructured productsWealth managementBusiness modelRed ocean strategyInvestimentosAmérica LatinaBancos de investimentoInstituições financeirasOceano azulOceano vermelhoGestores de riquezaCiência políticaInvestimentos - América LatinaBancos de investimentoInstituições financeirasBlue ocean strategy in financial services?info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessTEXTVersão Final - Maura Papa corrigida.pdf.txtVersão Final - Maura Papa corrigida.pdf.txtExtracted texttext/plain101275https://repositorio.fgv.br/bitstreams/c7240ccc-3207-4aa7-a93c-392ab2641f79/download5922b43fbc617ff6577d9eb9faa8be85MD511LICENSElicense.txtlicense.txttext/plain; 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|
dc.title.eng.fl_str_mv |
Blue ocean strategy in financial services? |
title |
Blue ocean strategy in financial services? |
spellingShingle |
Blue ocean strategy in financial services? Papa, Maura Blue ocean strategy Structured products Wealth management Business model Red ocean strategy Investimentos América Latina Bancos de investimento Instituições financeiras Oceano azul Oceano vermelho Gestores de riqueza Ciência política Investimentos - América Latina Bancos de investimento Instituições financeiras |
title_short |
Blue ocean strategy in financial services? |
title_full |
Blue ocean strategy in financial services? |
title_fullStr |
Blue ocean strategy in financial services? |
title_full_unstemmed |
Blue ocean strategy in financial services? |
title_sort |
Blue ocean strategy in financial services? |
author |
Papa, Maura |
author_facet |
Papa, Maura |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Gelis Filho, Antonio Rochman, Ricardo Ratner |
dc.contributor.author.fl_str_mv |
Papa, Maura |
dc.contributor.advisor1.fl_str_mv |
Prado Júnior, Sérvio Túlio |
contributor_str_mv |
Prado Júnior, Sérvio Túlio |
dc.subject.eng.fl_str_mv |
Blue ocean strategy Structured products Wealth management Business model Red ocean strategy |
topic |
Blue ocean strategy Structured products Wealth management Business model Red ocean strategy Investimentos América Latina Bancos de investimento Instituições financeiras Oceano azul Oceano vermelho Gestores de riqueza Ciência política Investimentos - América Latina Bancos de investimento Instituições financeiras |
dc.subject.por.fl_str_mv |
Investimentos América Latina Bancos de investimento Instituições financeiras Oceano azul Oceano vermelho Gestores de riqueza |
dc.subject.area.por.fl_str_mv |
Ciência política |
dc.subject.bibliodata.por.fl_str_mv |
Investimentos - América Latina Bancos de investimento Instituições financeiras |
description |
The case is meant to give readers an overview about the concept of Blue Ocean Strategy. Throughout the text hints about what this strategy refers to are given. By knowing the traditional strategic concepts – those that are usually applied in “Red Oceans” – the reader should identify and distinguish them from the Blue Oceans concepts and tools and therefore be able to analyse the case from a different strategic perspective. Recognized examples of Blue Oceans are also given in the Appendix to the case. By learning what a Blue Ocean is, readers should then decide whether the case provided can be considered an example of it or not. The case starts with a brief description of the company, how it was created, how the founders got the idea of the innovative business model and how they developed it. The case describes a situation where the founders themselves discuss about whether their company can be considered an example of Blue Ocean or not. The case follows with other examples of well-recognized Blue Ocean Strategies, to help the reader make comparisons and decide whether the company can be considered itself as another example of it. Last, some possible questions, and suggestions on how to solve them, are provided. Here the reader can reflect again on the Red Oceans tools and see how these are differently applied in Blue Oceans kind of strategies. |
publishDate |
2016 |
dc.date.issued.fl_str_mv |
2016-12-13 |
dc.date.accessioned.fl_str_mv |
2017-01-12T17:04:15Z |
dc.date.available.fl_str_mv |
2017-01-12T17:04:15Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
PAPA, Maura. Blue ocean strategy in financial services?. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2016. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/17741 |
identifier_str_mv |
PAPA, Maura. Blue ocean strategy in financial services?. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2016. |
url |
http://hdl.handle.net/10438/17741 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/c7240ccc-3207-4aa7-a93c-392ab2641f79/download https://repositorio.fgv.br/bitstreams/efb54e11-1de8-4a86-aa81-0fb8763fe1d8/download https://repositorio.fgv.br/bitstreams/ce4238fb-8a6d-4344-bfd2-af0e2f5a7769/download https://repositorio.fgv.br/bitstreams/fc38e685-482d-4b3f-9c8c-cdbd33dc71fd/download https://repositorio.fgv.br/bitstreams/47de9c8c-5f26-4e45-93ee-5321776a2aba/download https://repositorio.fgv.br/bitstreams/a55405c4-531a-4f77-9753-b1b61dcdd4c7/download |
bitstream.checksum.fl_str_mv |
5922b43fbc617ff6577d9eb9faa8be85 dfb340242cced38a6cca06c627998fa1 5af130a6c51802b74017723dd994489f 1daa942b29b7b93f58f3a950dec9ae9e d78c91a5f5fbb14a1a3aded21609e37f fc2770421dd47520a0ee4936ada5eeea |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
_version_ |
1810023763663650816 |