Consumer’s choices in critical conditions: how impulsive buying tendency makes consumers seek foreign products
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Consumer Behavior Review |
Texto Completo: | https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/248823 |
Resumo: | The COVID-19 pandemic brought the attention of researchers to impulsive buying behaviors and the purchasing of local products, as they are fundamental for the economic recovery of the countries. Therefore, the purpose of this paper is to identify how the consumer’s impulsive buying tendencies influence their choices for foreign products. We applied the Impulsive Buying Tendency Scale and the XScale of Xenocentrism to 300 young and adults. To analyze the data, we conducted a PLS-SEM analysis to test five hypotheses. Our results from the path analysis indicate that the affective aspects of impulsive buying tendency decrease the cognitive IBT (β= -0.345), and increases the foreign admiration (β= 0,265) and domestic rejection (β= 0,226). Moreover, the cognitive aspect of IBT can also increase domestic rejection (β= 0,196). Our results follow the theory regarding xenocentrism, as consumers cognitively will consider foreign products as superior, thus rejecting the domestic ones. Furthermore, affective has also a significant impact on domestic rejection, which indicates that consumers may disregard local products because of individual frustrations. Overall, businesses need to take into account that to conquer those impulsive buyers, they need to show that they are more global and reinforce the product features. Research on the seek for foreign products and impulsive behavior will be fundamental as this purchasing can help the countries in the economic recovery after the COVID-19 crisis. |
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Consumer’s choices in critical conditions: how impulsive buying tendency makes consumers seek foreign productsEscolhas dos consumidores em condições críticas: como a tendência de compra por impulsivo faz os consumidores procurarem produtos estrangeirosimpulsive consumptionlocal consumptionforeign products consumptionconsumer behavior.consumo impulsivoconsumo localconsumo de produtos estrangeiroscomportamento do consumidor.The COVID-19 pandemic brought the attention of researchers to impulsive buying behaviors and the purchasing of local products, as they are fundamental for the economic recovery of the countries. Therefore, the purpose of this paper is to identify how the consumer’s impulsive buying tendencies influence their choices for foreign products. We applied the Impulsive Buying Tendency Scale and the XScale of Xenocentrism to 300 young and adults. To analyze the data, we conducted a PLS-SEM analysis to test five hypotheses. Our results from the path analysis indicate that the affective aspects of impulsive buying tendency decrease the cognitive IBT (β= -0.345), and increases the foreign admiration (β= 0,265) and domestic rejection (β= 0,226). Moreover, the cognitive aspect of IBT can also increase domestic rejection (β= 0,196). Our results follow the theory regarding xenocentrism, as consumers cognitively will consider foreign products as superior, thus rejecting the domestic ones. Furthermore, affective has also a significant impact on domestic rejection, which indicates that consumers may disregard local products because of individual frustrations. Overall, businesses need to take into account that to conquer those impulsive buyers, they need to show that they are more global and reinforce the product features. Research on the seek for foreign products and impulsive behavior will be fundamental as this purchasing can help the countries in the economic recovery after the COVID-19 crisis.A pandemia do COVID-19 chamou a atenção de pesquisas para comportamentos de compra impulsiva e de compra de produtos locais, por serem fundamentais para a recuperação econômica dos países. Portanto, o objetivo deste artigo é identificar como as tendências de compra impulsiva do consumidor influenciam suas escolhas por produtos estrangeiros. Aplicamos a Impulsive Buying Tendency Scale e a X-Scale of Xenocentrism a 300 jovens e adultos. Para analisar os dados, conduzimos uma análise PLS-SEM para testar cinco hipóteses. Nossos resultados da análise de trilha indicam que os aspectos afetivos da tendência de compra impulsiva diminuem o IBT cognitivo (β = - 0,345), e aumentam a admiração estrangeira (β = 0,265) e a rejeição doméstica (β = 0,226). Além disso, o aspecto cognitivo da IBT também pode aumentar a rejeição doméstica (β = 0,196). Nossos resultados seguem a teoria do xenocentrismo, pois os consumidores irão considerar cognitivamente os produtos estrangeiros como superiores, rejeitando os nacionais. Além disso, a dimensão afetiva também tem um impacto significativo na rejeição doméstica, o que indica que os consumidores podem desconsiderar os produtos locais por causa das frustrações individuais. De modo geral, as empresas precisam levar em consideração que, para conquistar esses compradores impulsivos, elas precisam mostrar que são globais e reforçar as características do produto. Pesquisas sobre a busca por produtos estrangeiros e comportamento impulsivo serão fundamentais, pois essas compras podem ajudar os países na recuperação econômica após a crise da COVID-19.Universidade Federal de Pernambuco2021-05-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa quantitativaapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/24882310.51359/2526-7884.2021.248823CBR - Consumer Behavior Review; Vol. 5 No. 2 (2021): may-august; 158-169CBR - Consumer Behavior Review; v. 5 n. 2 (2021): maio-agosto; 158-1692526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/248823/38180Copyright (c) 2021 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessSilva, Lucas Emmanuel NascimentoGomes Neto, Manoel BastosLessa, Patrick Wendell BarbosaGrangeiro, Rebeca da Rocha2023-05-26T01:58:32Zoai:oai.periodicos.ufpe.br:article/248823Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T01:58:32Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false |
dc.title.none.fl_str_mv |
Consumer’s choices in critical conditions: how impulsive buying tendency makes consumers seek foreign products Escolhas dos consumidores em condições críticas: como a tendência de compra por impulsivo faz os consumidores procurarem produtos estrangeiros |
title |
Consumer’s choices in critical conditions: how impulsive buying tendency makes consumers seek foreign products |
spellingShingle |
Consumer’s choices in critical conditions: how impulsive buying tendency makes consumers seek foreign products Silva, Lucas Emmanuel Nascimento impulsive consumption local consumption foreign products consumption consumer behavior. consumo impulsivo consumo local consumo de produtos estrangeiros comportamento do consumidor. |
title_short |
Consumer’s choices in critical conditions: how impulsive buying tendency makes consumers seek foreign products |
title_full |
Consumer’s choices in critical conditions: how impulsive buying tendency makes consumers seek foreign products |
title_fullStr |
Consumer’s choices in critical conditions: how impulsive buying tendency makes consumers seek foreign products |
title_full_unstemmed |
Consumer’s choices in critical conditions: how impulsive buying tendency makes consumers seek foreign products |
title_sort |
Consumer’s choices in critical conditions: how impulsive buying tendency makes consumers seek foreign products |
author |
Silva, Lucas Emmanuel Nascimento |
author_facet |
Silva, Lucas Emmanuel Nascimento Gomes Neto, Manoel Bastos Lessa, Patrick Wendell Barbosa Grangeiro, Rebeca da Rocha |
author_role |
author |
author2 |
Gomes Neto, Manoel Bastos Lessa, Patrick Wendell Barbosa Grangeiro, Rebeca da Rocha |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Silva, Lucas Emmanuel Nascimento Gomes Neto, Manoel Bastos Lessa, Patrick Wendell Barbosa Grangeiro, Rebeca da Rocha |
dc.subject.por.fl_str_mv |
impulsive consumption local consumption foreign products consumption consumer behavior. consumo impulsivo consumo local consumo de produtos estrangeiros comportamento do consumidor. |
topic |
impulsive consumption local consumption foreign products consumption consumer behavior. consumo impulsivo consumo local consumo de produtos estrangeiros comportamento do consumidor. |
description |
The COVID-19 pandemic brought the attention of researchers to impulsive buying behaviors and the purchasing of local products, as they are fundamental for the economic recovery of the countries. Therefore, the purpose of this paper is to identify how the consumer’s impulsive buying tendencies influence their choices for foreign products. We applied the Impulsive Buying Tendency Scale and the XScale of Xenocentrism to 300 young and adults. To analyze the data, we conducted a PLS-SEM analysis to test five hypotheses. Our results from the path analysis indicate that the affective aspects of impulsive buying tendency decrease the cognitive IBT (β= -0.345), and increases the foreign admiration (β= 0,265) and domestic rejection (β= 0,226). Moreover, the cognitive aspect of IBT can also increase domestic rejection (β= 0,196). Our results follow the theory regarding xenocentrism, as consumers cognitively will consider foreign products as superior, thus rejecting the domestic ones. Furthermore, affective has also a significant impact on domestic rejection, which indicates that consumers may disregard local products because of individual frustrations. Overall, businesses need to take into account that to conquer those impulsive buyers, they need to show that they are more global and reinforce the product features. Research on the seek for foreign products and impulsive behavior will be fundamental as this purchasing can help the countries in the economic recovery after the COVID-19 crisis. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-05-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Pesquisa quantitativa |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/248823 10.51359/2526-7884.2021.248823 |
url |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/248823 |
identifier_str_mv |
10.51359/2526-7884.2021.248823 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/248823/38180 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 CBR - Consumer Behavior Review info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 CBR - Consumer Behavior Review |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
dc.source.none.fl_str_mv |
CBR - Consumer Behavior Review; Vol. 5 No. 2 (2021): may-august; 158-169 CBR - Consumer Behavior Review; v. 5 n. 2 (2021): maio-agosto; 158-169 2526-7884 reponame:Consumer Behavior Review instname:Universidade Federal de Pernambuco (UFPE) instacron:UFPE |
instname_str |
Universidade Federal de Pernambuco (UFPE) |
instacron_str |
UFPE |
institution |
UFPE |
reponame_str |
Consumer Behavior Review |
collection |
Consumer Behavior Review |
repository.name.fl_str_mv |
Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE) |
repository.mail.fl_str_mv |
cbr@ufpe.br||periodicos.ufpe@ufpe.br |
_version_ |
1797220395915411456 |