Traditional consumer behavior study models

Detalhes bibliográficos
Autor(a) principal: Rezende, Sônia Regina Gouvêa
Data de Publicação: 2021
Outros Autores: Coelho, Cristiano
Tipo de documento: Artigo
Idioma: por
Título da fonte: Consumer Behavior Review
Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/247815
Resumo: The article aims to systematize the various research models on consumer behavior, describe the relevant research strategies for consumer decision making and ponder the characteristics of each theoretical model. Thus, the article discusses the historical, theoretical and methodological aspects of models for studying consumer behavior. Based on this review, there is a predominance of explanations in Psychology that focus primarily on dispositional variables, with a socio-cognitive orientation in the field of exchange relations between products or services. The present work defends the option for the Behavioral Perspective Model (BPM), since it synthesizes empirical evidence in its theoretical behavioral basis derived from the identification of situational variables. The BPM has as its source the concepts of Skinner's Radical Behaviorism using the triple contingency as a theoretical instrument. Research with the theoretical approach of BPM presents an environmental and learning history perspective to analyze the effects of the consequences on this operating behavior that is maintained by utilitarian and informative consequences associated with responses related to consumption.
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spelling Traditional consumer behavior study modelsModelos tradicionais de estudo de comportamento do consumidorhistoryconsumer behaviorstudy modelsBehavioral Perspective Model.históricocomportamento do consumidormodelos de estudoBehavioral Perspective Model.The article aims to systematize the various research models on consumer behavior, describe the relevant research strategies for consumer decision making and ponder the characteristics of each theoretical model. Thus, the article discusses the historical, theoretical and methodological aspects of models for studying consumer behavior. Based on this review, there is a predominance of explanations in Psychology that focus primarily on dispositional variables, with a socio-cognitive orientation in the field of exchange relations between products or services. The present work defends the option for the Behavioral Perspective Model (BPM), since it synthesizes empirical evidence in its theoretical behavioral basis derived from the identification of situational variables. The BPM has as its source the concepts of Skinner's Radical Behaviorism using the triple contingency as a theoretical instrument. Research with the theoretical approach of BPM presents an environmental and learning history perspective to analyze the effects of the consequences on this operating behavior that is maintained by utilitarian and informative consequences associated with responses related to consumption.O artigo objetiva sistematizar os vários modelos de investigação sobre o comportamento do consumidor, descrever as estratégias de pesquisas relevantes para tomada de decisão do consumidor e ponderar sobre as características de cada modelo teórico.  Destarte, o artigo discorre sobre os aspectos históricos, teóricos e metodológicos dos modelos de estudo do comportamento do consumidor. A partir dessa revisão, verifica-se na Psicologia a predominância de explanações prioritariamente voltadas para variáveis disposicionais, com uma orientação sociocognitiva no campo das relações de troca entre produtos ou serviços. O presente trabalho defende a opção pelo Behavioral Perspective Model (BPM), visto sintetizar evidências empíricas em sua base teórica comportamental derivadas de identificação de variáveis situacionais. O BPM tem como fonte formadora os conceitos do Behaviorismo Radical de Skinner utilizando a contingência tríplice como instrumento teórico. Pesquisas com a abordagem teórica do BPM apresentam uma perspectiva ambiental e de histórico de aprendizagem para analisar os efeitos das consequências sobre este comportamento operante que é mantido por consequências utilitárias e informativas associadas a respostas relacionadas ao consumo.Universidade Federal de Pernambuco2021-05-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionRevisão teórica; modelos teóricos; análise comportamento consumidorapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/24781510.51359/2526-7884.2021.247815CBR - Consumer Behavior Review; Vol. 5 No. 2 (2021): may-august; 196-214CBR - Consumer Behavior Review; v. 5 n. 2 (2021): maio-agosto; 196-2142526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/247815/38183Copyright (c) 2021 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessRezende, Sônia Regina GouvêaCoelho, Cristiano2023-05-26T01:58:32Zoai:oai.periodicos.ufpe.br:article/247815Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T01:58:32Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false
dc.title.none.fl_str_mv Traditional consumer behavior study models
Modelos tradicionais de estudo de comportamento do consumidor
title Traditional consumer behavior study models
spellingShingle Traditional consumer behavior study models
Rezende, Sônia Regina Gouvêa
history
consumer behavior
study models
Behavioral Perspective Model.
histórico
comportamento do consumidor
modelos de estudo
Behavioral Perspective Model.
title_short Traditional consumer behavior study models
title_full Traditional consumer behavior study models
title_fullStr Traditional consumer behavior study models
title_full_unstemmed Traditional consumer behavior study models
title_sort Traditional consumer behavior study models
author Rezende, Sônia Regina Gouvêa
author_facet Rezende, Sônia Regina Gouvêa
Coelho, Cristiano
author_role author
author2 Coelho, Cristiano
author2_role author
dc.contributor.author.fl_str_mv Rezende, Sônia Regina Gouvêa
Coelho, Cristiano
dc.subject.por.fl_str_mv history
consumer behavior
study models
Behavioral Perspective Model.
histórico
comportamento do consumidor
modelos de estudo
Behavioral Perspective Model.
topic history
consumer behavior
study models
Behavioral Perspective Model.
histórico
comportamento do consumidor
modelos de estudo
Behavioral Perspective Model.
description The article aims to systematize the various research models on consumer behavior, describe the relevant research strategies for consumer decision making and ponder the characteristics of each theoretical model. Thus, the article discusses the historical, theoretical and methodological aspects of models for studying consumer behavior. Based on this review, there is a predominance of explanations in Psychology that focus primarily on dispositional variables, with a socio-cognitive orientation in the field of exchange relations between products or services. The present work defends the option for the Behavioral Perspective Model (BPM), since it synthesizes empirical evidence in its theoretical behavioral basis derived from the identification of situational variables. The BPM has as its source the concepts of Skinner's Radical Behaviorism using the triple contingency as a theoretical instrument. Research with the theoretical approach of BPM presents an environmental and learning history perspective to analyze the effects of the consequences on this operating behavior that is maintained by utilitarian and informative consequences associated with responses related to consumption.
publishDate 2021
dc.date.none.fl_str_mv 2021-05-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Revisão teórica; modelos teóricos; análise comportamento consumidor
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/247815
10.51359/2526-7884.2021.247815
url https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/247815
identifier_str_mv 10.51359/2526-7884.2021.247815
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/247815/38183
dc.rights.driver.fl_str_mv Copyright (c) 2021 CBR - Consumer Behavior Review
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 CBR - Consumer Behavior Review
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv CBR - Consumer Behavior Review; Vol. 5 No. 2 (2021): may-august; 196-214
CBR - Consumer Behavior Review; v. 5 n. 2 (2021): maio-agosto; 196-214
2526-7884
reponame:Consumer Behavior Review
instname:Universidade Federal de Pernambuco (UFPE)
instacron:UFPE
instname_str Universidade Federal de Pernambuco (UFPE)
instacron_str UFPE
institution UFPE
reponame_str Consumer Behavior Review
collection Consumer Behavior Review
repository.name.fl_str_mv Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)
repository.mail.fl_str_mv cbr@ufpe.br||periodicos.ufpe@ufpe.br
_version_ 1797220395903877120

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