Image and consumer satisfaction in the Municipal Market, Campo Grande, Mato Grosso do Sul state, Brazil

Detalhes bibliográficos
Autor(a) principal: Brito, Mauricéia Gomes de
Data de Publicação: 2020
Outros Autores: Spanhol-Finocchio, Caroline Pauletto, Brun, Handerson Molin, Mendonça, Marilza Trindade
Tipo de documento: Artigo
Idioma: por
Título da fonte: Consumer Behavior Review
Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244030
Resumo: Knowing the store image attributes most valued by the consumer is necessary to guide investments and strengthen the store's memory in the consumer's mind. The objective of the study was to evaluate the store image and consumer satisfaction of the Municipal Market of Campo Grande-MS. Data collection was carried out online with a sample of 262 consumers. The attributes that presented the best evaluations, in the perception of consumers, were: merchandise, layout and service, indicating that the place has a wide variety of goods, differential in service and a good organization and exhibition of products.
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spelling Image and consumer satisfaction in the Municipal Market, Campo Grande, Mato Grosso do Sul state, BrazilImagem e satisfação dos consumidores do Mercado Municipal de Campo Grande-MSsatisfactionbehaviorimage storymunicipal marketmercadão.satisfaçãocomportamentoimagem de lojamercado municipalmercadão.Knowing the store image attributes most valued by the consumer is necessary to guide investments and strengthen the store's memory in the consumer's mind. The objective of the study was to evaluate the store image and consumer satisfaction of the Municipal Market of Campo Grande-MS. Data collection was carried out online with a sample of 262 consumers. The attributes that presented the best evaluations, in the perception of consumers, were: merchandise, layout and service, indicating that the place has a wide variety of goods, differential in service and a good organization and exhibition of products.Conhecer os atributos de imagem de loja mais valorizados pelo consumidor é necessário para orientar investimentos e fortalecer a lembrança da loja na mente do consumidor. O objetivo do estudo foi avaliar a imagem de loja e a satisfação do consumidor do Mercado Municipal de Campo Grande-MS. A coleta de dados foi realizada online com uma amostra de 262 consumidores. Os atributos que apresentaram as melhores avaliações, na percepção dos consumidores, foram: mercadoria, layout e atendimento, indicando que o local possui uma grande variedade de mercadorias, diferencial no atendimento e um boa organização e exposição dos produtos.Universidade Federal de Pernambuco2020-05-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa Descritivaapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/24403010.51359/2526-7884.2020.244030CBR - Consumer Behavior Review; Vol. 4 No. 2 (2020): may-august; 176-188CBR - Consumer Behavior Review; v. 4 n. 2 (2020): maio-agosto; 176-1882526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244030/35281Copyright (c) 2020 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessBrito, Mauricéia Gomes deSpanhol-Finocchio, Caroline PaulettoBrun, Handerson MolinMendonça, Marilza Trindade2023-05-26T02:02:18Zoai:oai.periodicos.ufpe.br:article/244030Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T02:02:18Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false
dc.title.none.fl_str_mv Image and consumer satisfaction in the Municipal Market, Campo Grande, Mato Grosso do Sul state, Brazil
Imagem e satisfação dos consumidores do Mercado Municipal de Campo Grande-MS
title Image and consumer satisfaction in the Municipal Market, Campo Grande, Mato Grosso do Sul state, Brazil
spellingShingle Image and consumer satisfaction in the Municipal Market, Campo Grande, Mato Grosso do Sul state, Brazil
Brito, Mauricéia Gomes de
satisfaction
behavior
image story
municipal market
mercadão.
satisfação
comportamento
imagem de loja
mercado municipal
mercadão.
title_short Image and consumer satisfaction in the Municipal Market, Campo Grande, Mato Grosso do Sul state, Brazil
title_full Image and consumer satisfaction in the Municipal Market, Campo Grande, Mato Grosso do Sul state, Brazil
title_fullStr Image and consumer satisfaction in the Municipal Market, Campo Grande, Mato Grosso do Sul state, Brazil
title_full_unstemmed Image and consumer satisfaction in the Municipal Market, Campo Grande, Mato Grosso do Sul state, Brazil
title_sort Image and consumer satisfaction in the Municipal Market, Campo Grande, Mato Grosso do Sul state, Brazil
author Brito, Mauricéia Gomes de
author_facet Brito, Mauricéia Gomes de
Spanhol-Finocchio, Caroline Pauletto
Brun, Handerson Molin
Mendonça, Marilza Trindade
author_role author
author2 Spanhol-Finocchio, Caroline Pauletto
Brun, Handerson Molin
Mendonça, Marilza Trindade
author2_role author
author
author
dc.contributor.author.fl_str_mv Brito, Mauricéia Gomes de
Spanhol-Finocchio, Caroline Pauletto
Brun, Handerson Molin
Mendonça, Marilza Trindade
dc.subject.por.fl_str_mv satisfaction
behavior
image story
municipal market
mercadão.
satisfação
comportamento
imagem de loja
mercado municipal
mercadão.
topic satisfaction
behavior
image story
municipal market
mercadão.
satisfação
comportamento
imagem de loja
mercado municipal
mercadão.
description Knowing the store image attributes most valued by the consumer is necessary to guide investments and strengthen the store's memory in the consumer's mind. The objective of the study was to evaluate the store image and consumer satisfaction of the Municipal Market of Campo Grande-MS. Data collection was carried out online with a sample of 262 consumers. The attributes that presented the best evaluations, in the perception of consumers, were: merchandise, layout and service, indicating that the place has a wide variety of goods, differential in service and a good organization and exhibition of products.
publishDate 2020
dc.date.none.fl_str_mv 2020-05-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa Descritiva
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244030
10.51359/2526-7884.2020.244030
url https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244030
identifier_str_mv 10.51359/2526-7884.2020.244030
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/244030/35281
dc.rights.driver.fl_str_mv Copyright (c) 2020 CBR - Consumer Behavior Review
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 CBR - Consumer Behavior Review
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv CBR - Consumer Behavior Review; Vol. 4 No. 2 (2020): may-august; 176-188
CBR - Consumer Behavior Review; v. 4 n. 2 (2020): maio-agosto; 176-188
2526-7884
reponame:Consumer Behavior Review
instname:Universidade Federal de Pernambuco (UFPE)
instacron:UFPE
instname_str Universidade Federal de Pernambuco (UFPE)
instacron_str UFPE
institution UFPE
reponame_str Consumer Behavior Review
collection Consumer Behavior Review
repository.name.fl_str_mv Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)
repository.mail.fl_str_mv cbr@ufpe.br||periodicos.ufpe@ufpe.br
_version_ 1797220395846205440

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