Green Marketing: generation Z factors on environmental issues

Detalhes bibliográficos
Autor(a) principal: Pereira, Glauber Ruan
Data de Publicação: 2017
Outros Autores: Veiga, Alípio Ramos, Oliveira Júnior, Jonilson Carvalho de, Oliveira, Heitor César
Tipo de documento: Artigo
Idioma: por
Título da fonte: Consumer Behavior Review
Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15025
Resumo: This paper analyzes the determinants of facotrs on environmental issues among consumers of Generation "Z". Environmental marketing strategies have been implemented to promote competitive advantage in a market preoccupied with environmental issues. Knowing how the future consumers behave about environmental questions could help companies to anticipate and adapting themselves to the needs of a favorable environmental issues. Using an instrument with 67 variables selected from the literature was investigated 342 teenagers selected for convenience of access. The results of this study indicate a unique environmental perception regarding the environmental responsibility of the company as preponderant in the purchase decision. It is suggested that there may be continuity of the research to develop a theoretical model contributing to the perception of interest in environmental issues among consumers of generation "Z".
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spelling Green Marketing: generation Z factors on environmental issuesMarketing verde: fatores da geração Z sobre questões ambientaisenvironmentenvironmental strategiesgreen marketing.meio ambienteestratégias ambientaismarketing verde.This paper analyzes the determinants of facotrs on environmental issues among consumers of Generation "Z". Environmental marketing strategies have been implemented to promote competitive advantage in a market preoccupied with environmental issues. Knowing how the future consumers behave about environmental questions could help companies to anticipate and adapting themselves to the needs of a favorable environmental issues. Using an instrument with 67 variables selected from the literature was investigated 342 teenagers selected for convenience of access. The results of this study indicate a unique environmental perception regarding the environmental responsibility of the company as preponderant in the purchase decision. It is suggested that there may be continuity of the research to develop a theoretical model contributing to the perception of interest in environmental issues among consumers of generation "Z".Esta pesquisa teve como objetivo analisar os fatores determinantes do interesse em questões ambientais entre consumidores da geração “Z”. Estratégias de marketing ambiental têm sido aplicadas para promover vantagem competitiva em um mercado preocupado com questões ambientais. Conhecer como se comportam os consumidores que estarão em cena nas próximas décadas pode auxiliar empresas a antecipar-se, adequando-se às necessidades de um público favorável às questões ambientais. Este estudo adotou um instrumento com 67 variáveis selecionadas da literatura, onde se investigou 342 adolescentes selecionados  por  conveniência  de  acesso. Através da análise fatorial exploratória foram encontrados 10 fatores que determinam o comportamento desses indivíduos. Os resultados deste estudo indicam uma percepção ambiental singular no que concerne a responsabilidade ambiental da empresa como preponderante na decisão de compra. Sugere-se que possa haver continuidade da pesquisa para que seja desenvolvido um modelo teórico contribuindo para percepção do interesse em questões ambientais entre consumidores da geração “Z”.Universidade Federal de Pernambuco2017-12-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/1502510.51359/2526-7884.2017.15025CBR - Consumer Behavior Review; Vol. 1 No. 2 (2017): july-december; 58-72CBR - Consumer Behavior Review; v. 1 n. 2 (2017): julho-dezembro; 58-722526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15025/25784Copyright (c) 2017 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessPereira, Glauber RuanVeiga, Alípio RamosOliveira Júnior, Jonilson Carvalho deOliveira, Heitor César2023-05-26T02:11:00Zoai:oai.periodicos.ufpe.br:article/15025Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T02:11Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false
dc.title.none.fl_str_mv Green Marketing: generation Z factors on environmental issues
Marketing verde: fatores da geração Z sobre questões ambientais
title Green Marketing: generation Z factors on environmental issues
spellingShingle Green Marketing: generation Z factors on environmental issues
Pereira, Glauber Ruan
environment
environmental strategies
green marketing.
meio ambiente
estratégias ambientais
marketing verde.
title_short Green Marketing: generation Z factors on environmental issues
title_full Green Marketing: generation Z factors on environmental issues
title_fullStr Green Marketing: generation Z factors on environmental issues
title_full_unstemmed Green Marketing: generation Z factors on environmental issues
title_sort Green Marketing: generation Z factors on environmental issues
author Pereira, Glauber Ruan
author_facet Pereira, Glauber Ruan
Veiga, Alípio Ramos
Oliveira Júnior, Jonilson Carvalho de
Oliveira, Heitor César
author_role author
author2 Veiga, Alípio Ramos
Oliveira Júnior, Jonilson Carvalho de
Oliveira, Heitor César
author2_role author
author
author
dc.contributor.author.fl_str_mv Pereira, Glauber Ruan
Veiga, Alípio Ramos
Oliveira Júnior, Jonilson Carvalho de
Oliveira, Heitor César
dc.subject.por.fl_str_mv environment
environmental strategies
green marketing.
meio ambiente
estratégias ambientais
marketing verde.
topic environment
environmental strategies
green marketing.
meio ambiente
estratégias ambientais
marketing verde.
description This paper analyzes the determinants of facotrs on environmental issues among consumers of Generation "Z". Environmental marketing strategies have been implemented to promote competitive advantage in a market preoccupied with environmental issues. Knowing how the future consumers behave about environmental questions could help companies to anticipate and adapting themselves to the needs of a favorable environmental issues. Using an instrument with 67 variables selected from the literature was investigated 342 teenagers selected for convenience of access. The results of this study indicate a unique environmental perception regarding the environmental responsibility of the company as preponderant in the purchase decision. It is suggested that there may be continuity of the research to develop a theoretical model contributing to the perception of interest in environmental issues among consumers of generation "Z".
publishDate 2017
dc.date.none.fl_str_mv 2017-12-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15025
10.51359/2526-7884.2017.15025
url https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15025
identifier_str_mv 10.51359/2526-7884.2017.15025
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/15025/25784
dc.rights.driver.fl_str_mv Copyright (c) 2017 CBR - Consumer Behavior Review
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 CBR - Consumer Behavior Review
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv CBR - Consumer Behavior Review; Vol. 1 No. 2 (2017): july-december; 58-72
CBR - Consumer Behavior Review; v. 1 n. 2 (2017): julho-dezembro; 58-72
2526-7884
reponame:Consumer Behavior Review
instname:Universidade Federal de Pernambuco (UFPE)
instacron:UFPE
instname_str Universidade Federal de Pernambuco (UFPE)
instacron_str UFPE
institution UFPE
reponame_str Consumer Behavior Review
collection Consumer Behavior Review
repository.name.fl_str_mv Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)
repository.mail.fl_str_mv cbr@ufpe.br||periodicos.ufpe@ufpe.br
_version_ 1797220395751833600

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