GREEN MARKETING AND ENVIRONMENTAL LEGISLATION AS ACTORS IN THE PROCESS OF AMENDMENT OF CONSUMPTION BEHAVIOR: A PERCEPTION ANALYSIS OF GREEN FACTORS

Detalhes bibliográficos
Autor(a) principal: Bogdezevicius, Carlos Rafael
Data de Publicação: 2020
Outros Autores: Silva, Allison Gonçalves, Faganello, Célia Regina Ferrari
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Metropolitana de Sustentabilidade
Texto Completo: https://revistaseletronicas.fmu.br/index.php/rms/article/view/1934
Resumo:  SUMMARY: A growing group of organizations have realized that critical mass yearns for ecologically correct and socially just products and services. Green marketing and environmental legislation are fundamental mechanisms in the redesign of the productive process, as well as strong inducers of change in consumption patterns. Therefore, the objective of this study was to analyze the use of green marketing in association with environmental legislation as inducers of a behavioral change in the consumer of higher education institutions of the city of Porto Seguro - Bahia, promoting the acquisition of ecologically correct goods and services and socially just. Methodologically, from the point of view of its nature, an applied research was elaborated. From the point of view of approaching the problem, it is a qualitative and quantitative approach. As for the objectives, an exploratory research was carried out, with a bibliographic and documentary design. In a second moment, the research was framed as a descriptive research, since there was record and description of the observed facts without interference in them. From the point of view of the technical procedures, a bibliographical and survey research was carried out. The results show that current environmental legislation and green marketing can directly contribute to the redesign of the productive process, as well as environmental education, and access to and dissemination of information are the basis for the gradual transformation of individuals consumption behavior.
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spelling GREEN MARKETING AND ENVIRONMENTAL LEGISLATION AS ACTORS IN THE PROCESS OF AMENDMENT OF CONSUMPTION BEHAVIOR: A PERCEPTION ANALYSIS OF GREEN FACTORSMARKETING VERDE Y LEGISLACIÓN AMBIENTAL EN EL PROCEDIMIENTO DE MODIFICACIÓN DEL COMPORTAMIENTO DE CONSUMO: UN ANÁLISIS DE PERCEPCIÓN DE LOS FACTORES VERDESMarketing verde e legislação ambiental no processo de alteração do comportamento de consumo: uma análise de percepção dos fatores verdesGreen MarketingEnvironmental LegislationGreen MarketSustainable Development.Marketing VerdeLegislación AmbientalMercado VerdeDesenvolvimiento sustentable.Marketing VerdeLegislação AmbientalMercado VerdeDesenvolvimento Sustentável. SUMMARY: A growing group of organizations have realized that critical mass yearns for ecologically correct and socially just products and services. Green marketing and environmental legislation are fundamental mechanisms in the redesign of the productive process, as well as strong inducers of change in consumption patterns. Therefore, the objective of this study was to analyze the use of green marketing in association with environmental legislation as inducers of a behavioral change in the consumer of higher education institutions of the city of Porto Seguro - Bahia, promoting the acquisition of ecologically correct goods and services and socially just. Methodologically, from the point of view of its nature, an applied research was elaborated. From the point of view of approaching the problem, it is a qualitative and quantitative approach. As for the objectives, an exploratory research was carried out, with a bibliographic and documentary design. In a second moment, the research was framed as a descriptive research, since there was record and description of the observed facts without interference in them. From the point of view of the technical procedures, a bibliographical and survey research was carried out. The results show that current environmental legislation and green marketing can directly contribute to the redesign of the productive process, as well as environmental education, and access to and dissemination of information are the basis for the gradual transformation of individuals consumption behavior. Un grupo creciente de organizaciones ha percibido que la masa crí­tica anhela por productos y servicios ecológicamente correctos y socialmente justos. El marketing verde y la legislación ambiental son mecanismos fundamentales en el rediseño del proceso productivo, así­ como fuertes inductores de cambio de los patrones de consumo. Por lo tanto, el objetivo de este estudio fue analizar la utilización del marketing verde en asociación a la legislación ambiental como inductores de un cambio comportamental en el consumidor de las instituciones de enseñanza superior del municipio de Porto Seguro - Bahí­a, fomentando la adquisición de bienes y servicios ecológicamente correctos y socialmente justos. Metodológicamente, desde el punto de vista de su naturaleza, se ha elaborado una investigación aplicada. Desde el punto de vista del problema, se trata de un enfoque cualitativo y cuantitativo. En cuanto a los objetivos se realizó, en un primer momento, una investigación exploratoria, de delineamiento bibliográfico y documental. En un segundo momento, la investigación se encuadró como una investigación descriptiva, pues hubo registro y descripción de los hechos observados sin interferencia en los mismos. Desde el punto de vista de los procedimientos técnicos, se realizó una investigación bibliográfica y de levantamiento (survey). Los resultados evidencian que la legislación ambiental vigente y el marketing verde pueden contribuir directamente al rediseño del proceso productivo, así­ como la educación ambiental y el acceso y diseminación de la información fundamentan la transformación paulatina del comportamiento de consumo de los individuos.Um grupo crescente de organizações tem percebido que a massa crí­tica anseia por produtos e serviços ecologicamente corretos e socialmente justos. Marketing verde e a legislação ambiental são mecanismos fundamentais no redesenho do processo produtivo, bem como fortes indutores de mudança dos padrões de consumo. Assim sendo, o objetivo desse estudo foi analisar a utilização do marketing verde em associação à legislação ambiental como indutores de uma mudança comportamental no consumidor das instituições de ensino superior do municí­pio de Porto Seguro – Bahia, fomentando a aquisição de bens e serviços ecologicamente corretos e socialmente justos. Metodologicamente, do ponto de vista da sua natureza, foi elaborada uma pesquisa aplicada. Do ponto de vista da abordagem do problema, trata-se de uma abordagem qualitativa e quantitativa. Quanto aos objetivos foi realizada, em um primeiro momento, uma pesquisa exploratória, de delineamento bibliográfico e documental. Em um segundo momento, a pesquisa enquadrou-se como uma pesquisa descritiva, pois houve registro e descrição dos fatos observados sem interferência nos mesmos. Do ponto de vista dos procedimentos técnicos, realizou-se uma pesquisa bibliográfica e de levantamento (survey). Os resultados evidenciam que a legislação ambiental vigente e o marketing verde podem contribuir diretamente para o redesenho do processo produtivo, bem como a educação ambiental e o acesso e disseminação da informação fundamentam a transformação paulatina do comportamento de consumo dos indiví­duos.COMPLEXO EDUCACIONAL FMU2020-01-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.fmu.br/index.php/rms/article/view/1934Revista Metropolitana de Sustentabilidade (ISSN 2318-3233); v. 9 n. 3 (2019): (Set./Dez. 2019); 962318-3233reponame:Revista Metropolitana de Sustentabilidadeinstname:Faculdades Metropolitanas Unidas (FMU)instacron:FMUporhttps://revistaseletronicas.fmu.br/index.php/rms/article/view/1934/pdfCopyright (c) 2020 Revista Metropolitana de Sustentabilidade (ISSN 2318-3233)info:eu-repo/semantics/openAccessBogdezevicius, Carlos RafaelSilva, Allison GonçalvesFaganello, Célia Regina Ferrari2020-03-24T22:38:32Zoai:ojs.fmu.br:article/1934Revistahttps://revistaseletronicas.fmu.br/index.php/rms/indexPRIhttps://revistaseletronicas.fmu.br/index.php/rms/oaicelso.sustentabilidade@gmail.com||editor.sustentabilidade@gmail.com|| suporte.revista@gmail.com2318-32332318-3233opendoar:2020-03-24T22:38:32Revista Metropolitana de Sustentabilidade - Faculdades Metropolitanas Unidas (FMU)false
dc.title.none.fl_str_mv GREEN MARKETING AND ENVIRONMENTAL LEGISLATION AS ACTORS IN THE PROCESS OF AMENDMENT OF CONSUMPTION BEHAVIOR: A PERCEPTION ANALYSIS OF GREEN FACTORS
MARKETING VERDE Y LEGISLACIÓN AMBIENTAL EN EL PROCEDIMIENTO DE MODIFICACIÓN DEL COMPORTAMIENTO DE CONSUMO: UN ANÁLISIS DE PERCEPCIÓN DE LOS FACTORES VERDES
Marketing verde e legislação ambiental no processo de alteração do comportamento de consumo: uma análise de percepção dos fatores verdes
title GREEN MARKETING AND ENVIRONMENTAL LEGISLATION AS ACTORS IN THE PROCESS OF AMENDMENT OF CONSUMPTION BEHAVIOR: A PERCEPTION ANALYSIS OF GREEN FACTORS
spellingShingle GREEN MARKETING AND ENVIRONMENTAL LEGISLATION AS ACTORS IN THE PROCESS OF AMENDMENT OF CONSUMPTION BEHAVIOR: A PERCEPTION ANALYSIS OF GREEN FACTORS
Bogdezevicius, Carlos Rafael
Green Marketing
Environmental Legislation
Green Market
Sustainable Development.
Marketing Verde
Legislación Ambiental
Mercado Verde
Desenvolvimiento sustentable.
Marketing Verde
Legislação Ambiental
Mercado Verde
Desenvolvimento Sustentável.
title_short GREEN MARKETING AND ENVIRONMENTAL LEGISLATION AS ACTORS IN THE PROCESS OF AMENDMENT OF CONSUMPTION BEHAVIOR: A PERCEPTION ANALYSIS OF GREEN FACTORS
title_full GREEN MARKETING AND ENVIRONMENTAL LEGISLATION AS ACTORS IN THE PROCESS OF AMENDMENT OF CONSUMPTION BEHAVIOR: A PERCEPTION ANALYSIS OF GREEN FACTORS
title_fullStr GREEN MARKETING AND ENVIRONMENTAL LEGISLATION AS ACTORS IN THE PROCESS OF AMENDMENT OF CONSUMPTION BEHAVIOR: A PERCEPTION ANALYSIS OF GREEN FACTORS
title_full_unstemmed GREEN MARKETING AND ENVIRONMENTAL LEGISLATION AS ACTORS IN THE PROCESS OF AMENDMENT OF CONSUMPTION BEHAVIOR: A PERCEPTION ANALYSIS OF GREEN FACTORS
title_sort GREEN MARKETING AND ENVIRONMENTAL LEGISLATION AS ACTORS IN THE PROCESS OF AMENDMENT OF CONSUMPTION BEHAVIOR: A PERCEPTION ANALYSIS OF GREEN FACTORS
author Bogdezevicius, Carlos Rafael
author_facet Bogdezevicius, Carlos Rafael
Silva, Allison Gonçalves
Faganello, Célia Regina Ferrari
author_role author
author2 Silva, Allison Gonçalves
Faganello, Célia Regina Ferrari
author2_role author
author
dc.contributor.author.fl_str_mv Bogdezevicius, Carlos Rafael
Silva, Allison Gonçalves
Faganello, Célia Regina Ferrari
dc.subject.por.fl_str_mv Green Marketing
Environmental Legislation
Green Market
Sustainable Development.
Marketing Verde
Legislación Ambiental
Mercado Verde
Desenvolvimiento sustentable.
Marketing Verde
Legislação Ambiental
Mercado Verde
Desenvolvimento Sustentável.
topic Green Marketing
Environmental Legislation
Green Market
Sustainable Development.
Marketing Verde
Legislación Ambiental
Mercado Verde
Desenvolvimiento sustentable.
Marketing Verde
Legislação Ambiental
Mercado Verde
Desenvolvimento Sustentável.
description  SUMMARY: A growing group of organizations have realized that critical mass yearns for ecologically correct and socially just products and services. Green marketing and environmental legislation are fundamental mechanisms in the redesign of the productive process, as well as strong inducers of change in consumption patterns. Therefore, the objective of this study was to analyze the use of green marketing in association with environmental legislation as inducers of a behavioral change in the consumer of higher education institutions of the city of Porto Seguro - Bahia, promoting the acquisition of ecologically correct goods and services and socially just. Methodologically, from the point of view of its nature, an applied research was elaborated. From the point of view of approaching the problem, it is a qualitative and quantitative approach. As for the objectives, an exploratory research was carried out, with a bibliographic and documentary design. In a second moment, the research was framed as a descriptive research, since there was record and description of the observed facts without interference in them. From the point of view of the technical procedures, a bibliographical and survey research was carried out. The results show that current environmental legislation and green marketing can directly contribute to the redesign of the productive process, as well as environmental education, and access to and dissemination of information are the basis for the gradual transformation of individuals consumption behavior.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.fmu.br/index.php/rms/article/view/1934
url https://revistaseletronicas.fmu.br/index.php/rms/article/view/1934
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.fmu.br/index.php/rms/article/view/1934/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2020 Revista Metropolitana de Sustentabilidade (ISSN 2318-3233)
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Revista Metropolitana de Sustentabilidade (ISSN 2318-3233)
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv COMPLEXO EDUCACIONAL FMU
publisher.none.fl_str_mv COMPLEXO EDUCACIONAL FMU
dc.source.none.fl_str_mv Revista Metropolitana de Sustentabilidade (ISSN 2318-3233); v. 9 n. 3 (2019): (Set./Dez. 2019); 96
2318-3233
reponame:Revista Metropolitana de Sustentabilidade
instname:Faculdades Metropolitanas Unidas (FMU)
instacron:FMU
instname_str Faculdades Metropolitanas Unidas (FMU)
instacron_str FMU
institution FMU
reponame_str Revista Metropolitana de Sustentabilidade
collection Revista Metropolitana de Sustentabilidade
repository.name.fl_str_mv Revista Metropolitana de Sustentabilidade - Faculdades Metropolitanas Unidas (FMU)
repository.mail.fl_str_mv celso.sustentabilidade@gmail.com||editor.sustentabilidade@gmail.com|| suporte.revista@gmail.com
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