Collaborative consumption: is it a path to sustainable development?

• Autor(a) principal: Menezes, Uiara Gonçalves de
• Data de Publicação: 2018
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Consumer Behavior Review
• Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/236326
• topic: sustainable development; collaborative consumption; Bliive; desenvolvimento sustentável; consumo colaborativo; troca de tempo.

Among the various proposals to reduce the negative impacts caused by man to the planet has recently stood out the collaborative consumption. This can be defined as a business model mediated by information and communication technologies that is based on the collaboration of suppliers and consumers (De Menezes, 2016). Based on this context, this study aimed to empirically identify the relationship between collaborative consumption and sustainable development based on the following emphases: human needs, resource preservation and cultural orientation of value. For this, a case of a virtual community of time interchange (Bliive) was studied. Data were collected from users, from one of the managers and from Bliive’s own website. The results obtained allow us to observe only a certain relation between the themes, since Bliive did not contemplate all dimensions of sustainable development (human needs, preservation of the environment and concern for the future). This was due to the environmental aspects necessary to promote changes in consumption patterns that were not included in the results. The emphasis is given to the dimension of social aspects related to the satisfaction of human needs, such as participation, affection, understanding, protection, identity, freedom and creation, and, finally, the orientation to the community was highlighted.