Phenomenology Perception: an approach to the investigation of consumer experiences

• Autor(a) principal: Aguiar, Edvan Cruz
• Data de Publicação: 2018
• Outros Autores: Policarpo, Manoela Costa
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Consumer Behavior Review
• Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/237085
• topic: consumer experience; phenomenological inspiration; insight; research method.; experiência de consumo; inspiração fenomenológica; percepção; método de pesquisa.

On consumer behavior field, the experiential consumption phenomena has aroused the interest of researchers and practitioners, especially in the last years. The experiential consumption perspective arises to support the understanding of consumption behaviors towards seeking of fantasies, feelings e entertainment, which refer to consciousness state essentially subjective, and with a variety of meanings. In order to help researchers on consumer behavior area, this essay aims to propose a methodological approach to investigate the consumption experience phenomenon based on the phenomenology of perception, from french philosopher Merleau-Ponty (1908-1961). Consumer experience is assumed as a particular instance of the individual, where there is relevance of emotional and affective nature, based on the interaction between the stimuli present in the products and services consumed. The proposed model systematizes the process of apprehending consumer experience by identifying meanings inherent in activities associated with consumer behavior.