Phenomenology Perception: an approach to the investigation of consumer experiences
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Data de Publicação: | 2018 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Consumer Behavior Review |
Texto Completo: | https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/237085 |
Resumo: | On consumer behavior field, the experiential consumption phenomena has aroused the interest of researchers and practitioners, especially in the last years. The experiential consumption perspective arises to support the understanding of consumption behaviors towards seeking of fantasies, feelings e entertainment, which refer to consciousness state essentially subjective, and with a variety of meanings. In order to help researchers on consumer behavior area, this essay aims to propose a methodological approach to investigate the consumption experience phenomenon based on the phenomenology of perception, from french philosopher Merleau-Ponty (1908-1961). Consumer experience is assumed as a particular instance of the individual, where there is relevance of emotional and affective nature, based on the interaction between the stimuli present in the products and services consumed. The proposed model systematizes the process of apprehending consumer experience by identifying meanings inherent in activities associated with consumer behavior. |
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Consumer Behavior Review |
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Phenomenology Perception: an approach to the investigation of consumer experiencesFenomenologia da Percepção: uma abordagem para a investigação de experiência de consumoconsumer experiencephenomenological inspirationinsightresearch method.experiência de consumoinspiração fenomenológicapercepçãométodo de pesquisa.On consumer behavior field, the experiential consumption phenomena has aroused the interest of researchers and practitioners, especially in the last years. The experiential consumption perspective arises to support the understanding of consumption behaviors towards seeking of fantasies, feelings e entertainment, which refer to consciousness state essentially subjective, and with a variety of meanings. In order to help researchers on consumer behavior area, this essay aims to propose a methodological approach to investigate the consumption experience phenomenon based on the phenomenology of perception, from french philosopher Merleau-Ponty (1908-1961). Consumer experience is assumed as a particular instance of the individual, where there is relevance of emotional and affective nature, based on the interaction between the stimuli present in the products and services consumed. The proposed model systematizes the process of apprehending consumer experience by identifying meanings inherent in activities associated with consumer behavior.No campo de estudos do comportamento do consumidor, o fenômeno experiência de consumo tem despertado o interesse de pesquisadores e praticantes, especialmente nas últimas três décadas. A perspectiva do consumo experiencial surge para auxiliar na compreensão do comportamento de consumo voltado para a busca de fantasias, sentimentos e diversão, que se refere a um estado de consciência essencialmente subjetivo e com uma variedade de significados. No intuito de auxiliar pesquisadores do comportamento de consumidor, este ensaio objetiva propor uma abordagem metodológica para investigar o fenômeno experiência de consumo à luz da fenomenologia da percepção, do filósofo francês Merleau-Ponty (1908-1961). Apreende-se a experiência de consumo enquanto ocorrência particular do indivíduo, em que há relevância de cunho emocional e afetivo, fundamentada na interação entre os estímulos presentes nos produtos e serviços consumidos. O modelo proposto sistematiza o processo de apreensão da experiência de consumo por meio da identificação dos significados inerentes às atividades associadas ao comportamento do consumidor.Universidade Federal de Pernambuco2018-12-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/23708510.51359/2526-7884.2018.237085CBR - Consumer Behavior Review; Vol. 2 No. 2 (2018): july-december; 72-83CBR - Consumer Behavior Review; v. 2 n. 2 (2018): julho-dezembro; 72-832526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/237085/30991Copyright (c) 2018 CBR - Consumer Behavior Review - ISSN 2526-7884info:eu-repo/semantics/openAccessAguiar, Edvan CruzPolicarpo, Manoela Costa2023-05-26T02:08:50Zoai:oai.periodicos.ufpe.br:article/237085Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T02:08:50Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false |
dc.title.none.fl_str_mv |
Phenomenology Perception: an approach to the investigation of consumer experiences Fenomenologia da Percepção: uma abordagem para a investigação de experiência de consumo |
title |
Phenomenology Perception: an approach to the investigation of consumer experiences |
spellingShingle |
Phenomenology Perception: an approach to the investigation of consumer experiences Aguiar, Edvan Cruz consumer experience phenomenological inspiration insight research method. experiência de consumo inspiração fenomenológica percepção método de pesquisa. |
title_short |
Phenomenology Perception: an approach to the investigation of consumer experiences |
title_full |
Phenomenology Perception: an approach to the investigation of consumer experiences |
title_fullStr |
Phenomenology Perception: an approach to the investigation of consumer experiences |
title_full_unstemmed |
Phenomenology Perception: an approach to the investigation of consumer experiences |
title_sort |
Phenomenology Perception: an approach to the investigation of consumer experiences |
author |
Aguiar, Edvan Cruz |
author_facet |
Aguiar, Edvan Cruz Policarpo, Manoela Costa |
author_role |
author |
author2 |
Policarpo, Manoela Costa |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Aguiar, Edvan Cruz Policarpo, Manoela Costa |
dc.subject.por.fl_str_mv |
consumer experience phenomenological inspiration insight research method. experiência de consumo inspiração fenomenológica percepção método de pesquisa. |
topic |
consumer experience phenomenological inspiration insight research method. experiência de consumo inspiração fenomenológica percepção método de pesquisa. |
description |
On consumer behavior field, the experiential consumption phenomena has aroused the interest of researchers and practitioners, especially in the last years. The experiential consumption perspective arises to support the understanding of consumption behaviors towards seeking of fantasies, feelings e entertainment, which refer to consciousness state essentially subjective, and with a variety of meanings. In order to help researchers on consumer behavior area, this essay aims to propose a methodological approach to investigate the consumption experience phenomenon based on the phenomenology of perception, from french philosopher Merleau-Ponty (1908-1961). Consumer experience is assumed as a particular instance of the individual, where there is relevance of emotional and affective nature, based on the interaction between the stimuli present in the products and services consumed. The proposed model systematizes the process of apprehending consumer experience by identifying meanings inherent in activities associated with consumer behavior. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-12-23 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/237085 10.51359/2526-7884.2018.237085 |
url |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/237085 |
identifier_str_mv |
10.51359/2526-7884.2018.237085 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/237085/30991 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 CBR - Consumer Behavior Review - ISSN 2526-7884 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 CBR - Consumer Behavior Review - ISSN 2526-7884 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
dc.source.none.fl_str_mv |
CBR - Consumer Behavior Review; Vol. 2 No. 2 (2018): july-december; 72-83 CBR - Consumer Behavior Review; v. 2 n. 2 (2018): julho-dezembro; 72-83 2526-7884 reponame:Consumer Behavior Review instname:Universidade Federal de Pernambuco (UFPE) instacron:UFPE |
instname_str |
Universidade Federal de Pernambuco (UFPE) |
instacron_str |
UFPE |
institution |
UFPE |
reponame_str |
Consumer Behavior Review |
collection |
Consumer Behavior Review |
repository.name.fl_str_mv |
Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE) |
repository.mail.fl_str_mv |
cbr@ufpe.br||periodicos.ufpe@ufpe.br |
_version_ |
1797220395808456704 |