Understanding consumer experience literature: high academic impact publications bibliometrics from 2010 to 2019

• Autor(a) principal: Cavalcanti, Rodrigo César Tavares
• Data de Publicação: 2022
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Consumer Behavior Review
• Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/253211
• topic: consumer experience; bibliometrics; high academic impact.; consumer experience; bibliometria; alto impacto acadêmico.

The article aims to acknowledge the characteristics of recent high academic impact consumer experience literature. A bibliometric analysis was used to study the most cited scientific articles published between 2010 and 2019. The results point to some characteristics of the field according to publishing years, related areas and key notions, academic journals and authors: most of them were published between 2010 and 2015; there are 17 areas related to consumer experience, among which technology, marketing and tourism stand out; a few journals have more than one publication, such as the International Journal of Hospitality Management and the Journal of Business Research; also a few authors have more than one article in the sample, for instance, Andrew Walls; some of the main seminal authors identified were Bernd Schmitt, James Gilmore and Morris Holbrook. Universities: The United States and The United Kingdom concentrates the most publications in an overall flat distribution. At last, a research agenda is proposed. The article offers an overview of the field for researchers, offering the possibility to access sources of theory and methodology more properly. The list of key notions, well-regarded and seminal works given in this article can be highlighted in this perspective.