Gradients of collaboration: an exploratory study in collaborative consumption companies websites

Detalhes bibliográficos
Autor(a) principal: Furtado, Eva Carvalho
Data de Publicação: 2018
Outros Autores: Batista, Leandro Leonardo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Consumer Behavior Review
Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/236699
Resumo: This paper outlines a conceptual positioning of the collaborative consumption among the concepts “collaboration” and “cooperation”, in order to differentiate collaboration gradients inside collaborative consumption models. In theoretical research, we found a fine line that distinguishes the degrees of collaboration and cooperation by two factors: pro-social involvement level and interaction among consumers. Towards analyzing these gradients empirically, the factors were tested on three collaborative consumption websites and a traditional shopping website. The findings show that the participants perceive differences of involvement between different models of collaborative consumption.
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spelling Gradients of collaboration: an exploratory study in collaborative consumption companies websitesGradientes de colaboração: um estudo de percepção em websites de consumo colaborativocollaborative consumptioncollaboration gradientscollaboration factorscooperation.consumo colaborativogradientes de colaboraçãocomunicaçãopercepção.This paper outlines a conceptual positioning of the collaborative consumption among the concepts “collaboration” and “cooperation”, in order to differentiate collaboration gradients inside collaborative consumption models. In theoretical research, we found a fine line that distinguishes the degrees of collaboration and cooperation by two factors: pro-social involvement level and interaction among consumers. Towards analyzing these gradients empirically, the factors were tested on three collaborative consumption websites and a traditional shopping website. The findings show that the participants perceive differences of involvement between different models of collaborative consumption.Este trabalho delineia um posicionamento conceitual do consumo colaborativo entre os conceitos de colaboração e cooperação a fim de diferenciar gradientes de colaboração. Na investigação teórica, o que se encontrou foi uma linha que distingue os graus de colaboração e cooperação por dois fatores: o nível de envolvimento pró-social e a interação entre consumidores. Para analisar esses gradientes de forma empírica, os fatores foram testados em três sites de consumo colaborativo e um site de consumo tradicional. Os resultados mostram que os participantes percebem diferenças de envolvimento entre modelos diferentes de consumo colaborativo.Universidade Federal de Pernambuco2018-10-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/23669910.51359/2526-7884.2018.236699CBR - Consumer Behavior Review; Vol. 2 (2018): Special Edition - Collaborative Consumption; 43-55CBR - Consumer Behavior Review; v. 2 (2018): Edição Especial - Consumo Colaborativo; 43-552526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/236699/30292Copyright (c) 2018 CBR - Consumer Behavior Review - ISSN 2526-7884info:eu-repo/semantics/openAccessFurtado, Eva CarvalhoBatista, Leandro Leonardo2023-05-26T02:09:39Zoai:oai.periodicos.ufpe.br:article/236699Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T02:09:39Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false
dc.title.none.fl_str_mv Gradients of collaboration: an exploratory study in collaborative consumption companies websites
Gradientes de colaboração: um estudo de percepção em websites de consumo colaborativo
title Gradients of collaboration: an exploratory study in collaborative consumption companies websites
spellingShingle Gradients of collaboration: an exploratory study in collaborative consumption companies websites
Furtado, Eva Carvalho
collaborative consumption
collaboration gradients
collaboration factors
cooperation.
consumo colaborativo
gradientes de colaboração
comunicação
percepção.
title_short Gradients of collaboration: an exploratory study in collaborative consumption companies websites
title_full Gradients of collaboration: an exploratory study in collaborative consumption companies websites
title_fullStr Gradients of collaboration: an exploratory study in collaborative consumption companies websites
title_full_unstemmed Gradients of collaboration: an exploratory study in collaborative consumption companies websites
title_sort Gradients of collaboration: an exploratory study in collaborative consumption companies websites
author Furtado, Eva Carvalho
author_facet Furtado, Eva Carvalho
Batista, Leandro Leonardo
author_role author
author2 Batista, Leandro Leonardo
author2_role author
dc.contributor.author.fl_str_mv Furtado, Eva Carvalho
Batista, Leandro Leonardo
dc.subject.por.fl_str_mv collaborative consumption
collaboration gradients
collaboration factors
cooperation.
consumo colaborativo
gradientes de colaboração
comunicação
percepção.
topic collaborative consumption
collaboration gradients
collaboration factors
cooperation.
consumo colaborativo
gradientes de colaboração
comunicação
percepção.
description This paper outlines a conceptual positioning of the collaborative consumption among the concepts “collaboration” and “cooperation”, in order to differentiate collaboration gradients inside collaborative consumption models. In theoretical research, we found a fine line that distinguishes the degrees of collaboration and cooperation by two factors: pro-social involvement level and interaction among consumers. Towards analyzing these gradients empirically, the factors were tested on three collaborative consumption websites and a traditional shopping website. The findings show that the participants perceive differences of involvement between different models of collaborative consumption.
publishDate 2018
dc.date.none.fl_str_mv 2018-10-07
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/236699
10.51359/2526-7884.2018.236699
url https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/236699
identifier_str_mv 10.51359/2526-7884.2018.236699
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/236699/30292
dc.rights.driver.fl_str_mv Copyright (c) 2018 CBR - Consumer Behavior Review - ISSN 2526-7884
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 CBR - Consumer Behavior Review - ISSN 2526-7884
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv CBR - Consumer Behavior Review; Vol. 2 (2018): Special Edition - Collaborative Consumption; 43-55
CBR - Consumer Behavior Review; v. 2 (2018): Edição Especial - Consumo Colaborativo; 43-55
2526-7884
reponame:Consumer Behavior Review
instname:Universidade Federal de Pernambuco (UFPE)
instacron:UFPE
instname_str Universidade Federal de Pernambuco (UFPE)
instacron_str UFPE
institution UFPE
reponame_str Consumer Behavior Review
collection Consumer Behavior Review
repository.name.fl_str_mv Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)
repository.mail.fl_str_mv cbr@ufpe.br||periodicos.ufpe@ufpe.br
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