Determinants of satisfaction and repurchase in the sharing economy: a study on Airbnb

• Autor(a) principal: Bornaschella, Giovanna
• Data de Publicação: 2020
• Outros Autores: Falcão, Roberto Flores, Hamza, Kavita Miadaira
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Consumer Behavior Review
• Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/243616
• topic: sharing economy; satisfaction; Airbnb.; economia compartilhada; satisfação; Airbnb.

Sharing is trivial in society, but the internet has changed and facilitated ways of sharing, expanding its scale and generating the Sharing Economy. The aim of this study is to apply the model of Möhlmann (2015) on factors influencing choice of collaborative consumption by analyzing Airbnb users. We collected 108 questionnaires based on 11 hypotheses. The data were then submitted to a structural equation model using SmartPLS 2.0. As main findings, four relevant factors were identified to explain satisfaction: communitarianism, affinity with tendencies, trust and quality of service. For the probability of repurchasing the service, the following factors were identified: trust, internet capacity and satisfaction with the service. The results contribute to the discussion about consumer behavior in the shared economy and aggregate knowledge to the sector studied. It also provides insights for the emerging economic model and companies offering such services.