La difusión de información en Twitter: un análisis exploratorio del flujo informacional de retweets

• Autor(a) principal: Santana Júnior, Célio Andrade
• Data de Publicação: 2014
• Outros Autores: Albuquerque, João Pedro Silva, Queiroz, Fabiola Souza, Lima, Steffane Ramires
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: AtoZ (Curitiba)
• Texto Completo: https://revistas.ufpr.br/atoz/article/view/41334
• topic: Information Science: communication processes; Information Science: information dissemination processes; Microblogs; Twitter; Information flow; Information Dissemination; Ciencia de Información: procesos de comunicación; Ciencia de Información: procesos de diseminación de información; Microblogs; Twitter; Flujo de información; Difusión de la Información; Ciência da Informação: processos da comunicação; Ciência da Informação: processos de disseminação da informação; Microblogs; Twitter; Fluxo de informação; Disseminação da Informação

Introduction: It presents the process of dissemination of information on the microblog service Twitter considering the "retweets" made by users that spread posts created by other users. The goal of this research was to observe how the dissemination of one specific tweet posted in this Microblog service developed through a cycle of time and in regard to some aspects derived from the so called Network Theory. Method: It was used the "Where Does My Tweet Goes" tool to evaluate one post wrote by Al Gore posted on Twitter at June 5th, 2013. The tool collects the data automatically from the Twitter database and a quantitative analysis was performed using the same tool in order to identify the ripple effect of the "retweets" provided by Al Gore´s followers. Results: It was observed that the dissemination of the post was quickly, however ephemeral. The reach of the message was, in fact, enhanced by the network effect reaching twice (and more) Twitter users when compared with the original profile followers. It showed a "viral" aspect of the network in respect of this particular post. Conclusion: The results of this research suggests that the spread of information on Twitter follows the trends of the so called network "new science", which includes social platforms characterized by the dynamic of its elements, design and growth.