THE PRAGMATIC CHALLENGE OF SUSTAINABLE DEVELOPMENT
Autor(a) principal: | |
---|---|
Data de Publicação: | 2013 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REAd (Porto Alegre. Online) |
Texto Completo: | https://seer.ufrgs.br/index.php/read/article/view/41953 |
Resumo: | There is a general acceptance amongst practitioners, academics and laypeople that the current fossil fuel basis of the energy industry is not ecologically sustainable. Future sources of energy must meet society’s needs and be environmentally benign. For energy companies, this represents the challenge of bridging the gap between today’s energy system and the vision of a sustainable future. Since the complete withdrawal from fossil fuels is not viable in the short term, what are the strategic choices available to energy firms? What factors influence their ability to integrate environmental prerogatives into corporate strategy and practices? In this article we address these questions by analyzing the organizational field of Shell Resources – a business unit of Shell Canada. In particular, we focus in two areas: investments in alternative energy and the greening of current production processes. We expect the work to be useful to both academics and managers dealing with environmental issues in business. Overall, the case provides an opportunity to reflect how a resource-intensive firm manages the dynamic between what is desirable and what is possible with respect to sustainable development. |
id |
UFRGS-13_1a74e396f51f18733a704b546d32b8ff |
---|---|
oai_identifier_str |
oai:seer.ufrgs.br:article/41953 |
network_acronym_str |
UFRGS-13 |
network_name_str |
REAd (Porto Alegre. Online) |
repository_id_str |
|
spelling |
THE PRAGMATIC CHALLENGE OF SUSTAINABLE DEVELOPMENTcorporate environmental strategyecological modernizationsustainabilityenergy and gas industry There is a general acceptance amongst practitioners, academics and laypeople that the current fossil fuel basis of the energy industry is not ecologically sustainable. Future sources of energy must meet society’s needs and be environmentally benign. For energy companies, this represents the challenge of bridging the gap between today’s energy system and the vision of a sustainable future. Since the complete withdrawal from fossil fuels is not viable in the short term, what are the strategic choices available to energy firms? What factors influence their ability to integrate environmental prerogatives into corporate strategy and practices? In this article we address these questions by analyzing the organizational field of Shell Resources – a business unit of Shell Canada. In particular, we focus in two areas: investments in alternative energy and the greening of current production processes. We expect the work to be useful to both academics and managers dealing with environmental issues in business. Overall, the case provides an opportunity to reflect how a resource-intensive firm manages the dynamic between what is desirable and what is possible with respect to sustainable development. Universidade Federal do Rio Grande do Sul2013-08-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresartigo científicoapplication/pdfhttps://seer.ufrgs.br/index.php/read/article/view/41953Electronic Review of Administration; Vol. 9 No. 6 (2003): Edição 36 - Especial - nov/dez 2003Revista Electrónica de Administración; Vol. 9 Núm. 6 (2003): Edição 36 - Especial - nov/dez 2003Revista Eletrônica de Administração; v. 9 n. 6 (2003): Edição 36 - Especial - nov/dez 20031413-23111980-4164reponame:REAd (Porto Alegre. Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/read/article/view/41953/26565Renato J. Orsato, Renatoinfo:eu-repo/semantics/openAccess2013-09-12T19:16:25Zoai:seer.ufrgs.br:article/41953Revistahttp://seer.ufrgs.br/index.php/read/indexPUBhttps://seer.ufrgs.br/read/oaiea_read@ufrgs.br1413-23111413-2311opendoar:2013-09-12T19:16:25REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.none.fl_str_mv |
THE PRAGMATIC CHALLENGE OF SUSTAINABLE DEVELOPMENT |
title |
THE PRAGMATIC CHALLENGE OF SUSTAINABLE DEVELOPMENT |
spellingShingle |
THE PRAGMATIC CHALLENGE OF SUSTAINABLE DEVELOPMENT Renato J. Orsato, Renato corporate environmental strategy ecological modernization sustainability energy and gas industry |
title_short |
THE PRAGMATIC CHALLENGE OF SUSTAINABLE DEVELOPMENT |
title_full |
THE PRAGMATIC CHALLENGE OF SUSTAINABLE DEVELOPMENT |
title_fullStr |
THE PRAGMATIC CHALLENGE OF SUSTAINABLE DEVELOPMENT |
title_full_unstemmed |
THE PRAGMATIC CHALLENGE OF SUSTAINABLE DEVELOPMENT |
title_sort |
THE PRAGMATIC CHALLENGE OF SUSTAINABLE DEVELOPMENT |
author |
Renato J. Orsato, Renato |
author_facet |
Renato J. Orsato, Renato |
author_role |
author |
dc.contributor.author.fl_str_mv |
Renato J. Orsato, Renato |
dc.subject.por.fl_str_mv |
corporate environmental strategy ecological modernization sustainability energy and gas industry |
topic |
corporate environmental strategy ecological modernization sustainability energy and gas industry |
description |
There is a general acceptance amongst practitioners, academics and laypeople that the current fossil fuel basis of the energy industry is not ecologically sustainable. Future sources of energy must meet society’s needs and be environmentally benign. For energy companies, this represents the challenge of bridging the gap between today’s energy system and the vision of a sustainable future. Since the complete withdrawal from fossil fuels is not viable in the short term, what are the strategic choices available to energy firms? What factors influence their ability to integrate environmental prerogatives into corporate strategy and practices? In this article we address these questions by analyzing the organizational field of Shell Resources – a business unit of Shell Canada. In particular, we focus in two areas: investments in alternative energy and the greening of current production processes. We expect the work to be useful to both academics and managers dealing with environmental issues in business. Overall, the case provides an opportunity to reflect how a resource-intensive firm manages the dynamic between what is desirable and what is possible with respect to sustainable development. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-08-20 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado pelos pares artigo científico |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/41953 |
url |
https://seer.ufrgs.br/index.php/read/article/view/41953 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/41953/26565 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
dc.source.none.fl_str_mv |
Electronic Review of Administration; Vol. 9 No. 6 (2003): Edição 36 - Especial - nov/dez 2003 Revista Electrónica de Administración; Vol. 9 Núm. 6 (2003): Edição 36 - Especial - nov/dez 2003 Revista Eletrônica de Administração; v. 9 n. 6 (2003): Edição 36 - Especial - nov/dez 2003 1413-2311 1980-4164 reponame:REAd (Porto Alegre. Online) instname:Universidade Federal do Rio Grande do Sul (UFRGS) instacron:UFRGS |
instname_str |
Universidade Federal do Rio Grande do Sul (UFRGS) |
instacron_str |
UFRGS |
institution |
UFRGS |
reponame_str |
REAd (Porto Alegre. Online) |
collection |
REAd (Porto Alegre. Online) |
repository.name.fl_str_mv |
REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS) |
repository.mail.fl_str_mv |
ea_read@ufrgs.br |
_version_ |
1799766203778990080 |