RETAIL STORE IMAGE: ANALYSIS OF THE IMPLICATIONS FOR STORE

Detalhes bibliográficos
Autor(a) principal: de Moura Engracia Giraldi, Janaina
Data de Publicação: 2013
Outros Autores: Bulamah Spinelli, Paula, Monforte Merlo, Edgard
Tipo de documento: Artigo
Idioma: por
Título da fonte: REAd (Porto Alegre. Online)
Texto Completo: https://seer.ufrgs.br/index.php/read/article/view/42588
Resumo: The present paper analyses the importance of store image and store brands management for the competitiveness of the retail sector. After a brief bibliographic survey on the several definitions concerning store image and its components, strategic considerations about the use of stores brands by retailers are analyzed. The instruments to measure retail store image are also outlined. Next, the impact that store image exerts on store positioning and also on satisfaction and loyalty is studied. Another aspect approached is the influence of store image on the store choice process. Finally, store image and store brands are empirically studied through a case study on a large national retail chain. In this part, the use by this company of instruments to measure store image as a tool to assist decision making related to the long-run marketing programs is verified. The main managerial aspects with regard to the store image were investigated.
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spelling RETAIL STORE IMAGE: ANALYSIS OF THE IMPLICATIONS FOR STORERetailstore imagepositioningThe present paper analyses the importance of store image and store brands management for the competitiveness of the retail sector. After a brief bibliographic survey on the several definitions concerning store image and its components, strategic considerations about the use of stores brands by retailers are analyzed. The instruments to measure retail store image are also outlined. Next, the impact that store image exerts on store positioning and also on satisfaction and loyalty is studied. Another aspect approached is the influence of store image on the store choice process. Finally, store image and store brands are empirically studied through a case study on a large national retail chain. In this part, the use by this company of instruments to measure store image as a tool to assist decision making related to the long-run marketing programs is verified. The main managerial aspects with regard to the store image were investigated.Universidade Federal do Rio Grande do Sul2013-09-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresScientific article;application/pdfhttps://seer.ufrgs.br/index.php/read/article/view/42588Electronic Review of Administration; Vol. 9 No. 6 (2003): Edição 36 - Especial - nov/dez 2003Revista Electrónica de Administración; Vol. 9 Núm. 6 (2003): Edição 36 - Especial - nov/dez 2003Revista Eletrônica de Administração; v. 9 n. 6 (2003): Edição 36 - Especial - nov/dez 20031413-23111980-4164reponame:REAd (Porto Alegre. Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/read/article/view/42588/27020de Moura Engracia Giraldi, JanainaBulamah Spinelli, PaulaMonforte Merlo, Edgardinfo:eu-repo/semantics/openAccess2013-09-12T19:16:25Zoai:seer.ufrgs.br:article/42588Revistahttp://seer.ufrgs.br/index.php/read/indexPUBhttps://seer.ufrgs.br/read/oaiea_read@ufrgs.br1413-23111413-2311opendoar:2013-09-12T19:16:25REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv RETAIL STORE IMAGE: ANALYSIS OF THE IMPLICATIONS FOR STORE
title RETAIL STORE IMAGE: ANALYSIS OF THE IMPLICATIONS FOR STORE
spellingShingle RETAIL STORE IMAGE: ANALYSIS OF THE IMPLICATIONS FOR STORE
de Moura Engracia Giraldi, Janaina
Retail
store image
positioning
title_short RETAIL STORE IMAGE: ANALYSIS OF THE IMPLICATIONS FOR STORE
title_full RETAIL STORE IMAGE: ANALYSIS OF THE IMPLICATIONS FOR STORE
title_fullStr RETAIL STORE IMAGE: ANALYSIS OF THE IMPLICATIONS FOR STORE
title_full_unstemmed RETAIL STORE IMAGE: ANALYSIS OF THE IMPLICATIONS FOR STORE
title_sort RETAIL STORE IMAGE: ANALYSIS OF THE IMPLICATIONS FOR STORE
author de Moura Engracia Giraldi, Janaina
author_facet de Moura Engracia Giraldi, Janaina
Bulamah Spinelli, Paula
Monforte Merlo, Edgard
author_role author
author2 Bulamah Spinelli, Paula
Monforte Merlo, Edgard
author2_role author
author
dc.contributor.author.fl_str_mv de Moura Engracia Giraldi, Janaina
Bulamah Spinelli, Paula
Monforte Merlo, Edgard
dc.subject.por.fl_str_mv Retail
store image
positioning
topic Retail
store image
positioning
description The present paper analyses the importance of store image and store brands management for the competitiveness of the retail sector. After a brief bibliographic survey on the several definitions concerning store image and its components, strategic considerations about the use of stores brands by retailers are analyzed. The instruments to measure retail store image are also outlined. Next, the impact that store image exerts on store positioning and also on satisfaction and loyalty is studied. Another aspect approached is the influence of store image on the store choice process. Finally, store image and store brands are empirically studied through a case study on a large national retail chain. In this part, the use by this company of instruments to measure store image as a tool to assist decision making related to the long-run marketing programs is verified. The main managerial aspects with regard to the store image were investigated.
publishDate 2013
dc.date.none.fl_str_mv 2013-09-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado pelos pares
Scientific article;
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/read/article/view/42588
url https://seer.ufrgs.br/index.php/read/article/view/42588
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/read/article/view/42588/27020
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Electronic Review of Administration; Vol. 9 No. 6 (2003): Edição 36 - Especial - nov/dez 2003
Revista Electrónica de Administración; Vol. 9 Núm. 6 (2003): Edição 36 - Especial - nov/dez 2003
Revista Eletrônica de Administração; v. 9 n. 6 (2003): Edição 36 - Especial - nov/dez 2003
1413-2311
1980-4164
reponame:REAd (Porto Alegre. Online)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str REAd (Porto Alegre. Online)
collection REAd (Porto Alegre. Online)
repository.name.fl_str_mv REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ea_read@ufrgs.br
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