Details and big pictures consumer use of actual prices and price images when choosing a store

Detalhes bibliográficos
Autor(a) principal: Lourenço, Carlos
Data de Publicação: 2022
Outros Autores: Gijsbrechts, Els
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.5/29121
Resumo: In this paper, we develop a model of consumer patronage decisions to evaluate the effect of store price images vis-à-vis that of objective basket prices. Within this dual retail price model, the two types of price information are linked through the dynamic formation of price images over time, itself based on actual prices. We show that not accounting for the effect of (dynamic) price perceptions may seriously bias store traffic estimation in response to price changes. Finally, we explore which demographic and shopping characteristics of consumers may explain or shed light on differences in sensitivity to different price information.
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spelling Details and big pictures consumer use of actual prices and price images when choosing a storeRetail Store ChoiceStore Price ImageConsumer LearningIn this paper, we develop a model of consumer patronage decisions to evaluate the effect of store price images vis-à-vis that of objective basket prices. Within this dual retail price model, the two types of price information are linked through the dynamic formation of price images over time, itself based on actual prices. We show that not accounting for the effect of (dynamic) price perceptions may seriously bias store traffic estimation in response to price changes. Finally, we explore which demographic and shopping characteristics of consumers may explain or shed light on differences in sensitivity to different price information.ISEG - Departamento de EconomiaRepositório da Universidade de LisboaLourenço, CarlosGijsbrechts, Els2023-10-25T09:48:22Z20222022-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.5/29121engLourenço, Carlos and Els Gijsbrechts .(2022). “Details and big pictures consumer use of actual prices and price images when choosing a store” . Instituto Superior de Economia - Department of Economics. WORKING PAPERS - WP02/2022/DE/SOCIUS2183-1815info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-10-29T01:30:51Zoai:www.repository.utl.pt:10400.5/29121Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T21:26:05.364609Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Details and big pictures consumer use of actual prices and price images when choosing a store
title Details and big pictures consumer use of actual prices and price images when choosing a store
spellingShingle Details and big pictures consumer use of actual prices and price images when choosing a store
Lourenço, Carlos
Retail Store Choice
Store Price Image
Consumer Learning
title_short Details and big pictures consumer use of actual prices and price images when choosing a store
title_full Details and big pictures consumer use of actual prices and price images when choosing a store
title_fullStr Details and big pictures consumer use of actual prices and price images when choosing a store
title_full_unstemmed Details and big pictures consumer use of actual prices and price images when choosing a store
title_sort Details and big pictures consumer use of actual prices and price images when choosing a store
author Lourenço, Carlos
author_facet Lourenço, Carlos
Gijsbrechts, Els
author_role author
author2 Gijsbrechts, Els
author2_role author
dc.contributor.none.fl_str_mv Repositório da Universidade de Lisboa
dc.contributor.author.fl_str_mv Lourenço, Carlos
Gijsbrechts, Els
dc.subject.por.fl_str_mv Retail Store Choice
Store Price Image
Consumer Learning
topic Retail Store Choice
Store Price Image
Consumer Learning
description In this paper, we develop a model of consumer patronage decisions to evaluate the effect of store price images vis-à-vis that of objective basket prices. Within this dual retail price model, the two types of price information are linked through the dynamic formation of price images over time, itself based on actual prices. We show that not accounting for the effect of (dynamic) price perceptions may seriously bias store traffic estimation in response to price changes. Finally, we explore which demographic and shopping characteristics of consumers may explain or shed light on differences in sensitivity to different price information.
publishDate 2022
dc.date.none.fl_str_mv 2022
2022-01-01T00:00:00Z
2023-10-25T09:48:22Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.5/29121
url http://hdl.handle.net/10400.5/29121
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Lourenço, Carlos and Els Gijsbrechts .(2022). “Details and big pictures consumer use of actual prices and price images when choosing a store” . Instituto Superior de Economia - Department of Economics. WORKING PAPERS - WP02/2022/DE/SOCIUS
2183-1815
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ISEG - Departamento de Economia
publisher.none.fl_str_mv ISEG - Departamento de Economia
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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