Is it crowdsourcing or crowdsensing? An analysis of human participation in digital platforms in the age of surveillance capitalism
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REAd (Porto Alegre. Online) |
Texto Completo: | https://seer.ufrgs.br/index.php/read/article/view/96476 |
Resumo: | This paper contributes to studies on the dark side of digitization by relying on the concept of surveillance capitalism to analyze the role of individuals in digital organizations in performing activities known as crowdsourcing. Even though there is a discourse of empowerment and mutual interest exchanges between organizations and individuals through crowdsourcing, the transformation of computer systems into the so-called 4.0 era or 4.0 industry seems to have altered their role in digital organizations as well. These individuals began to be analyzed from the data they produce, and no longer from their desires, thus approaching the sensors of these organizations. Using the case study method, we analyze the contents of the Netflix, Facebook and Google platform home pages, as well as their terms of service and privacy policies. The way users participate in these platforms is analyzed, as well as the way their data are exploited, and the reason why this continuous exploitation of data occurs. We argue that this exploration alienates the empowering and participatory concept of crowdsourcing and brings the passive concept of individuals closer together as sensors, or crowdsensing. This approach, instead of treating individuals as singular, quantifies and categorizes their uniqueness to meet the controlling longings of hegemonic organizational structures, limited by capitalist discourse, or surveillance capitalism. |
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Is it crowdsourcing or crowdsensing? An analysis of human participation in digital platforms in the age of surveillance capitalismOrganizational studies. Digitalização. Teoria pós-moderna.This paper contributes to studies on the dark side of digitization by relying on the concept of surveillance capitalism to analyze the role of individuals in digital organizations in performing activities known as crowdsourcing. Even though there is a discourse of empowerment and mutual interest exchanges between organizations and individuals through crowdsourcing, the transformation of computer systems into the so-called 4.0 era or 4.0 industry seems to have altered their role in digital organizations as well. These individuals began to be analyzed from the data they produce, and no longer from their desires, thus approaching the sensors of these organizations. Using the case study method, we analyze the contents of the Netflix, Facebook and Google platform home pages, as well as their terms of service and privacy policies. The way users participate in these platforms is analyzed, as well as the way their data are exploited, and the reason why this continuous exploitation of data occurs. We argue that this exploration alienates the empowering and participatory concept of crowdsourcing and brings the passive concept of individuals closer together as sensors, or crowdsensing. This approach, instead of treating individuals as singular, quantifies and categorizes their uniqueness to meet the controlling longings of hegemonic organizational structures, limited by capitalist discourse, or surveillance capitalism.Universidade Federal do Rio Grande do Sul2020-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresapplication/pdfhttps://seer.ufrgs.br/index.php/read/article/view/96476Electronic Review of Administration; Vol. 26 No. 1 (2020): JANEIRO / ABRIL; 176-209Revista Electrónica de Administración; Vol. 26 Núm. 1 (2020): JANEIRO / ABRIL; 176-209Revista Eletrônica de Administração; v. 26 n. 1 (2020): JANEIRO / ABRIL; 176-2091413-23111980-4164reponame:REAd (Porto Alegre. Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/read/article/view/96476/56516Copyright (c) 2020 Revista Eletrônica de Administraçãoinfo:eu-repo/semantics/openAccessVianna, Fernando Ressetti Pinheiro MarquesMeneghetti, Francis Kanashiro2020-09-15T21:42:26Zoai:seer.ufrgs.br:article/96476Revistahttp://seer.ufrgs.br/index.php/read/indexPUBhttps://seer.ufrgs.br/read/oaiea_read@ufrgs.br1413-23111413-2311opendoar:2020-09-15T21:42:26REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.none.fl_str_mv |
Is it crowdsourcing or crowdsensing? An analysis of human participation in digital platforms in the age of surveillance capitalism |
title |
Is it crowdsourcing or crowdsensing? An analysis of human participation in digital platforms in the age of surveillance capitalism |
spellingShingle |
Is it crowdsourcing or crowdsensing? An analysis of human participation in digital platforms in the age of surveillance capitalism Vianna, Fernando Ressetti Pinheiro Marques Organizational studies. Digitalização. Teoria pós-moderna. |
title_short |
Is it crowdsourcing or crowdsensing? An analysis of human participation in digital platforms in the age of surveillance capitalism |
title_full |
Is it crowdsourcing or crowdsensing? An analysis of human participation in digital platforms in the age of surveillance capitalism |
title_fullStr |
Is it crowdsourcing or crowdsensing? An analysis of human participation in digital platforms in the age of surveillance capitalism |
title_full_unstemmed |
Is it crowdsourcing or crowdsensing? An analysis of human participation in digital platforms in the age of surveillance capitalism |
title_sort |
Is it crowdsourcing or crowdsensing? An analysis of human participation in digital platforms in the age of surveillance capitalism |
author |
Vianna, Fernando Ressetti Pinheiro Marques |
author_facet |
Vianna, Fernando Ressetti Pinheiro Marques Meneghetti, Francis Kanashiro |
author_role |
author |
author2 |
Meneghetti, Francis Kanashiro |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Vianna, Fernando Ressetti Pinheiro Marques Meneghetti, Francis Kanashiro |
dc.subject.por.fl_str_mv |
Organizational studies. Digitalização. Teoria pós-moderna. |
topic |
Organizational studies. Digitalização. Teoria pós-moderna. |
description |
This paper contributes to studies on the dark side of digitization by relying on the concept of surveillance capitalism to analyze the role of individuals in digital organizations in performing activities known as crowdsourcing. Even though there is a discourse of empowerment and mutual interest exchanges between organizations and individuals through crowdsourcing, the transformation of computer systems into the so-called 4.0 era or 4.0 industry seems to have altered their role in digital organizations as well. These individuals began to be analyzed from the data they produce, and no longer from their desires, thus approaching the sensors of these organizations. Using the case study method, we analyze the contents of the Netflix, Facebook and Google platform home pages, as well as their terms of service and privacy policies. The way users participate in these platforms is analyzed, as well as the way their data are exploited, and the reason why this continuous exploitation of data occurs. We argue that this exploration alienates the empowering and participatory concept of crowdsourcing and brings the passive concept of individuals closer together as sensors, or crowdsensing. This approach, instead of treating individuals as singular, quantifies and categorizes their uniqueness to meet the controlling longings of hegemonic organizational structures, limited by capitalist discourse, or surveillance capitalism. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-04-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/96476 |
url |
https://seer.ufrgs.br/index.php/read/article/view/96476 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/96476/56516 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Revista Eletrônica de Administração info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Revista Eletrônica de Administração |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
dc.source.none.fl_str_mv |
Electronic Review of Administration; Vol. 26 No. 1 (2020): JANEIRO / ABRIL; 176-209 Revista Electrónica de Administración; Vol. 26 Núm. 1 (2020): JANEIRO / ABRIL; 176-209 Revista Eletrônica de Administração; v. 26 n. 1 (2020): JANEIRO / ABRIL; 176-209 1413-2311 1980-4164 reponame:REAd (Porto Alegre. Online) instname:Universidade Federal do Rio Grande do Sul (UFRGS) instacron:UFRGS |
instname_str |
Universidade Federal do Rio Grande do Sul (UFRGS) |
instacron_str |
UFRGS |
institution |
UFRGS |
reponame_str |
REAd (Porto Alegre. Online) |
collection |
REAd (Porto Alegre. Online) |
repository.name.fl_str_mv |
REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS) |
repository.mail.fl_str_mv |
ea_read@ufrgs.br |
_version_ |
1799766206031331328 |