DEVELOPMENT OF ENTREPRENEURIAL ORIENTATION IN SOFTWARE COMPANIES: PRELIMINARY PROPOSITIONS

• Autor(a) principal: Dai Prá Martens, Cristina
• Data de Publicação: 2011
• Outros Autores: Mello Rodrigues de Freitas, Henrique, Andres, Rafael
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: REAd (Porto Alegre. Online)
• Texto Completo: https://seer.ufrgs.br/index.php/read/article/view/38531
• topic: Orientação empreendedora; Inovatividade; Assunção de riscos; Proatividade; Autonomia; Agressividade competitiva.; Entrepreneurial orientation; Innovativeness; Risk taking; Proactiveness; Autonomy; Competitive aggressiveness.

The article presents preliminary propositions on actions for developing Entrepreneurial Orientation (EO) in companies which are in the software business. Therefore it brings a conceptual retaken on EO before stating a brief panorama of the entrepreneurship in the sector of Information Technology (IT) from the perspective of specialists. In the sequence the EO is exploited in 2 software businesses company and finally preliminary propositions for developing this behavior in this sector are presented. The researching method is constituted by an exploratory and qualitative study carried out in 2 stages: the first one involves interviews in depth with 3 specialists of the sector of IT in the state of the Rio Grande do Sul, that aims at searching perceptions about EO in the sector; the second step conveys interviews in depth with 2 entrepreneurs from software firms in order to search better understanding on how EO in these organizations occurs. The results point to initial propositions on developing EO in software companies in order to contribute with the debate about which actions stimulate the entrepreneurship in the context of those companies.