THE FACTORS CONDITIONING THE EXPORT BEHAVIOUR OF THE FOOTWEAR INDUSTRY IN FRANCA, SÃO PAULO, BRAZIL
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REAd (Porto Alegre. Online) |
Texto Completo: | https://seer.ufrgs.br/index.php/read/article/view/39516 |
Resumo: | The aim of the present study is to investigate, in the light of the theories on company internationalisation, the method by which the footwear manufacturers based in Franca, São Paulo State have entered the international market, as well as examining the factors conditioning their export behaviour. The investigation sought to identify the characteristics of the firm, the management, production and marketing teams, or their products, in both the domestic and international market. Furthermore, the degree of product differentiation, the image of the manufacturing centre, the expectations regarding the advantages of international trade and the perception of the internal obstacles to exports were investigated. Lastly, the method used to enter the international market was analysed together with the current stage of those firms in the process of internationalising their activities. It can be stated that the firms in the footwear industry in Franca follow a strategy of gradual entry into the international market, in accordance with the literature on the process of internationalisation. Some of the factors that condition the commitment to export, the strategies used and the actions implemented in order to penetrate the international market have also been identified and a model of the exporting firm within the footwear industry in Franca is suggested. What is revealed is that the firms that do not export have internal problems related to the perception of a lack of production capacity to meet the international market, difficulty in dealing with language and cultural differences and a general lack of export know-how. All this is allied to a somewhat distorted view of the benefits that internationalisation can bring to firms, from the point of view of the opportunities for growth and of diversification of the manufactured products that the international market offers and of the profitability to be obtained with exports. The perception of the managers is that such firms also lack sufficient quality and technology in their manufacturing process, which is reflected in lower sales prices when compared to those practiced by exporting firms. |
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THE FACTORS CONDITIONING THE EXPORT BEHAVIOUR OF THE FOOTWEAR INDUSTRY IN FRANCA, SÃO PAULO, BRAZILLOS CONDICIONANTES DEL COMPORTAMIENTO EXPORTADOR DE LA INDUSTRIA ZAPATERA FRANCANAOS CONDICIONANTES DO COMPORTAMENTO EXPORTADOR DA INDÚSTRIA CALÇADISTA FRANCANAexportaçãoindústria calçadistamodelagem de equações estruturaisexportaciónindustria zapateramodelaje de ecuaciones estructuralesExportsfootwear industrystructural equation modellingThe aim of the present study is to investigate, in the light of the theories on company internationalisation, the method by which the footwear manufacturers based in Franca, São Paulo State have entered the international market, as well as examining the factors conditioning their export behaviour. The investigation sought to identify the characteristics of the firm, the management, production and marketing teams, or their products, in both the domestic and international market. Furthermore, the degree of product differentiation, the image of the manufacturing centre, the expectations regarding the advantages of international trade and the perception of the internal obstacles to exports were investigated. Lastly, the method used to enter the international market was analysed together with the current stage of those firms in the process of internationalising their activities. It can be stated that the firms in the footwear industry in Franca follow a strategy of gradual entry into the international market, in accordance with the literature on the process of internationalisation. Some of the factors that condition the commitment to export, the strategies used and the actions implemented in order to penetrate the international market have also been identified and a model of the exporting firm within the footwear industry in Franca is suggested. What is revealed is that the firms that do not export have internal problems related to the perception of a lack of production capacity to meet the international market, difficulty in dealing with language and cultural differences and a general lack of export know-how. All this is allied to a somewhat distorted view of the benefits that internationalisation can bring to firms, from the point of view of the opportunities for growth and of diversification of the manufactured products that the international market offers and of the profitability to be obtained with exports. The perception of the managers is that such firms also lack sufficient quality and technology in their manufacturing process, which is reflected in lower sales prices when compared to those practiced by exporting firms.Este estudio tuvo por objetivo investigar, a la luz de las teorías de internacionalización de empresas, la forma de inserción en el mercado externo de las industrias de calzados de la ciudad de Franca, Estado de Sao Paulo y las características condicionantes de su comportamiento exportador. La investigación buscó identificar las características de la empresa, del equipo dirigente, de la producción y de la comercialización de sus productos, tanto en el mercado interno como externo. Fueron investigados aun el grado de diferenciación del producto, la imagen del polo productivo, las expectativas sobre las ventajas del comercio internacional y la percepción de barreras internas a la exportación. Por último se verificó la forma utilizada para la inserción en el mercado externo y el momento actual de esas empresas en el proceso de internacionalización de sus actividades. Se puede afirmar que las empresas de la industria zapatera francana siguen una estrategia gradual de inserción en el mercado internacional, en consonancia con la literatura sobre el proceso de internacionalización. Fueron identificados, también, algunos condicionantes del compromiso exportador, las estrategias utilizadas y las acciones implementadas para penetración en el mercado externo y sugerido un modelo de la empresa exportadora de la industria zapatera francana. Lo que se percibe es que las empresas que no exportan presentan problemas internos relacionados a la percepción de la falta de capacidad de producción para atender al mercado externo, a la dificultad en soportar con las diferencias lingüísticas y culturales y el desconocimiento general de como exportar. Todo eso aliado a una visión hasta cierto punto distorsionada de los beneficios que la internacionalización puede traer para las empresas, desde el punto de vista de las oportunidades de crecimiento y de diversificación de los productos fabricados que el mercado externo ofrece y de la rentabilidad a ser obtenida en las exportaciones. La percepción de los dirigentes es la de que falta a estas empresas, también, una mejor calidad y tecnología en la fabricación de sus productos, que se refleja en menores precios de venta que los practicados por las empresas exportadoras.TEXTO (PDF) TAMBÉM DISPONÍVEL EM INGLÊSEste estudo teve por objetivo investigar, à luz das teorias de internacionalização de empresas, a forma de inserção no mercado externo das indústrias de calçados da cidade de Franca, Estado de São Paulo e as características condicionantes do seu comportamento exportador. A investigação procurou identificar as características da empresa, da equipe dirigente, da produção e da comercialização dos seus produtos, tanto no mercado interno como externo. Foram investigados ainda o grau de diferenciação do produto, a imagem do pólo produtivo, as expectativas sobre as vantagens do comércio internacional e a percepção de barreiras internas à exportação. Por último se verificou a forma utilizada para a inserção no mercado externo e o estágio atual dessas empresas no processo de internacionalização de suas atividades. Pode-se afirmar que as empresas da indústria calçadista francana seguem uma estratégia gradual de inserção no mercado internacional, em consonância com a literatura sobre o processo de internacionalização. Foram identificados também alguns condicionantes do compromisso exportador, as estratégias utilizadas e as ações implementadas para penetração no mercado externo e sugerido um modelo da empresa exportadora da indústria calçadista francana. O que se depreende, é que as empresas que não exportam apresentam problemas internos relacionados à percepção da falta de capacidade de produção para atender ao mercado externo, à dificuldade em lidar com as diferenças lingüísticas e culturais e o desconhecimento geral de como exportar. Tudo isso aliado a uma visão até certo ponto distorcida dos benefícios que a internacionalização pode trazer para as empresas, do ponto de vista das oportunidades de crescimento e de diversificação dos produtos fabricados que o mercado externo oferece e da rentabilidade a ser obtida nas exportações. A percepção dos dirigentes é a de que falta a estas empresas, também, uma melhor qualidade e tecnologia na fabricação de seus produtos, que se reflete em menores preços de venda do que os praticados pelas empresas exportadoras.Universidade Federal do Rio Grande do Sul2013-04-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionscientific articlearticulo científicoAvaliado pelos paresartigo científicoapplication/pdfapplication/pdfhttps://seer.ufrgs.br/index.php/read/article/view/39516Electronic Review of Administration; Vol. 13 No. 4 (2007): Edição 58 - Especial - dez/2007; 120-136Revista Electrónica de Administración; Vol. 13 Núm. 4 (2007): Edição 58 - Especial - dez/2007; 120-136Revista Eletrônica de Administração; v. 13 n. 4 (2007): Edição 58 - Especial - dez/2007; 120-1361413-23111980-4164reponame:REAd (Porto Alegre. Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/read/article/view/39516/25235https://seer.ufrgs.br/index.php/read/article/view/39516/25236Machado Neto, Alfredo JoséCarvalho de Almeida, Fernandoinfo:eu-repo/semantics/openAccess2013-04-30T16:37:07Zoai:seer.ufrgs.br:article/39516Revistahttp://seer.ufrgs.br/index.php/read/indexPUBhttps://seer.ufrgs.br/read/oaiea_read@ufrgs.br1413-23111413-2311opendoar:2013-04-30T16:37:07REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.none.fl_str_mv |
THE FACTORS CONDITIONING THE EXPORT BEHAVIOUR OF THE FOOTWEAR INDUSTRY IN FRANCA, SÃO PAULO, BRAZIL LOS CONDICIONANTES DEL COMPORTAMIENTO EXPORTADOR DE LA INDUSTRIA ZAPATERA FRANCANA OS CONDICIONANTES DO COMPORTAMENTO EXPORTADOR DA INDÚSTRIA CALÇADISTA FRANCANA |
title |
THE FACTORS CONDITIONING THE EXPORT BEHAVIOUR OF THE FOOTWEAR INDUSTRY IN FRANCA, SÃO PAULO, BRAZIL |
spellingShingle |
THE FACTORS CONDITIONING THE EXPORT BEHAVIOUR OF THE FOOTWEAR INDUSTRY IN FRANCA, SÃO PAULO, BRAZIL Machado Neto, Alfredo José exportação indústria calçadista modelagem de equações estruturais exportación industria zapatera modelaje de ecuaciones estructurales Exports footwear industry structural equation modelling |
title_short |
THE FACTORS CONDITIONING THE EXPORT BEHAVIOUR OF THE FOOTWEAR INDUSTRY IN FRANCA, SÃO PAULO, BRAZIL |
title_full |
THE FACTORS CONDITIONING THE EXPORT BEHAVIOUR OF THE FOOTWEAR INDUSTRY IN FRANCA, SÃO PAULO, BRAZIL |
title_fullStr |
THE FACTORS CONDITIONING THE EXPORT BEHAVIOUR OF THE FOOTWEAR INDUSTRY IN FRANCA, SÃO PAULO, BRAZIL |
title_full_unstemmed |
THE FACTORS CONDITIONING THE EXPORT BEHAVIOUR OF THE FOOTWEAR INDUSTRY IN FRANCA, SÃO PAULO, BRAZIL |
title_sort |
THE FACTORS CONDITIONING THE EXPORT BEHAVIOUR OF THE FOOTWEAR INDUSTRY IN FRANCA, SÃO PAULO, BRAZIL |
author |
Machado Neto, Alfredo José |
author_facet |
Machado Neto, Alfredo José Carvalho de Almeida, Fernando |
author_role |
author |
author2 |
Carvalho de Almeida, Fernando |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Machado Neto, Alfredo José Carvalho de Almeida, Fernando |
dc.subject.por.fl_str_mv |
exportação indústria calçadista modelagem de equações estruturais exportación industria zapatera modelaje de ecuaciones estructurales Exports footwear industry structural equation modelling |
topic |
exportação indústria calçadista modelagem de equações estruturais exportación industria zapatera modelaje de ecuaciones estructurales Exports footwear industry structural equation modelling |
description |
The aim of the present study is to investigate, in the light of the theories on company internationalisation, the method by which the footwear manufacturers based in Franca, São Paulo State have entered the international market, as well as examining the factors conditioning their export behaviour. The investigation sought to identify the characteristics of the firm, the management, production and marketing teams, or their products, in both the domestic and international market. Furthermore, the degree of product differentiation, the image of the manufacturing centre, the expectations regarding the advantages of international trade and the perception of the internal obstacles to exports were investigated. Lastly, the method used to enter the international market was analysed together with the current stage of those firms in the process of internationalising their activities. It can be stated that the firms in the footwear industry in Franca follow a strategy of gradual entry into the international market, in accordance with the literature on the process of internationalisation. Some of the factors that condition the commitment to export, the strategies used and the actions implemented in order to penetrate the international market have also been identified and a model of the exporting firm within the footwear industry in Franca is suggested. What is revealed is that the firms that do not export have internal problems related to the perception of a lack of production capacity to meet the international market, difficulty in dealing with language and cultural differences and a general lack of export know-how. All this is allied to a somewhat distorted view of the benefits that internationalisation can bring to firms, from the point of view of the opportunities for growth and of diversification of the manufactured products that the international market offers and of the profitability to be obtained with exports. The perception of the managers is that such firms also lack sufficient quality and technology in their manufacturing process, which is reflected in lower sales prices when compared to those practiced by exporting firms. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-04-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion scientific article articulo científico Avaliado pelos pares artigo científico |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/39516 |
url |
https://seer.ufrgs.br/index.php/read/article/view/39516 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/39516/25235 https://seer.ufrgs.br/index.php/read/article/view/39516/25236 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
dc.source.none.fl_str_mv |
Electronic Review of Administration; Vol. 13 No. 4 (2007): Edição 58 - Especial - dez/2007; 120-136 Revista Electrónica de Administración; Vol. 13 Núm. 4 (2007): Edição 58 - Especial - dez/2007; 120-136 Revista Eletrônica de Administração; v. 13 n. 4 (2007): Edição 58 - Especial - dez/2007; 120-136 1413-2311 1980-4164 reponame:REAd (Porto Alegre. Online) instname:Universidade Federal do Rio Grande do Sul (UFRGS) instacron:UFRGS |
instname_str |
Universidade Federal do Rio Grande do Sul (UFRGS) |
instacron_str |
UFRGS |
institution |
UFRGS |
reponame_str |
REAd (Porto Alegre. Online) |
collection |
REAd (Porto Alegre. Online) |
repository.name.fl_str_mv |
REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS) |
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ea_read@ufrgs.br |
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1799766202647576576 |