EVALUATION OF BUSINESS PERFORMANCE AS TOOL TO JOIN VALUE TO THE BUSINESS

• Autor(a) principal: Martins, Marco Antônio
• Data de Publicação: 2009
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: ConTexto
• Texto Completo: https://seer.ufrgs.br/index.php/ConTexto/article/view/11231
• topic: Evaluation of performance. Indicators of performance. Strategic objectives.; Avaliação de desempenho. Indicadores de desempenho. Objetivos estratégicos.

The current business environment is characterized by the search for consistent competitive differential, which are able to add value to organizations and its stockholders along the time. The organizations must be able to keep customers and get new market, for this it is important an employers’ team, that are talented, prepared and motivated. The velocity that the knowledge is spread around the world make it difficult to maintain those differentials for a long time. In this context, an evaluation of the performance that could consider the competitive market and the strategies, and associate the mission, strategies, objectives and the process with the customers’ satisfaction, become a decisive factor for the efficient and effective organizational management. This can assure the growth and survival on the long term. However, a deficient communication about the strategic objectives, the absence of a clear quantitative and qualitative criteria for the operational actions and the absence of an evaluation system for the strategies that were implemented, could be considered critical factors, and, in some cases, the main cause of the unsatisfactory outcomes. The article aims to discuss the importance of the performance evaluation process like a tool to add value for the organization business.