Technology, production paradigm and operation : transformation of Brazilian brewing sector
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UFRGS |
Texto Completo: | http://hdl.handle.net/10183/174305 |
Resumo: | Technology is one of the most relevant conditions for progress and development in society. Industrial technology generated a new development curve in several productive sectors, such as the alcoholic beverages. Beer is produced since 8000 BC, but its global popularization took place after the Second World War. Yet, brewing technology has been recently writing a new chapter: a paradigmatic transformation not only on instrumental principles, but also in terms of its economic and symbolic impact inside and outside organizations. This article aims to explore the new brewing paradigm and its pragmatic implications in terms of main concepts, management and operations in Brazil. Secondly, as a theoretical approach, it seeks to demystify technology and its social relationship. Technology, considering its material aspect, does not provide a broad understanding of field transformation. Therefore, the nuances of brewinng technology were captured by qualitative research. Secondary data and interviews with key elements were used as the main data collection strategy. Results indicate a brewing revolution, materialized by the offer of creative new products to mainstream markets, specialty beer shops and pubs. It is technological transformation in its essence, creating a new path from the craftman to the technique and demanding innovative management and operations forms. New brewing technologic paradigm rescues traditional techniques that in essence are concerned with producing “good” beer. |
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Oliveira, Guilherme RodriguesBarcellos, Marcia Dutra de2018-04-03T02:26:08Z20171984-3046http://hdl.handle.net/10183/174305001057157Technology is one of the most relevant conditions for progress and development in society. Industrial technology generated a new development curve in several productive sectors, such as the alcoholic beverages. Beer is produced since 8000 BC, but its global popularization took place after the Second World War. Yet, brewing technology has been recently writing a new chapter: a paradigmatic transformation not only on instrumental principles, but also in terms of its economic and symbolic impact inside and outside organizations. This article aims to explore the new brewing paradigm and its pragmatic implications in terms of main concepts, management and operations in Brazil. Secondly, as a theoretical approach, it seeks to demystify technology and its social relationship. Technology, considering its material aspect, does not provide a broad understanding of field transformation. Therefore, the nuances of brewinng technology were captured by qualitative research. Secondary data and interviews with key elements were used as the main data collection strategy. Results indicate a brewing revolution, materialized by the offer of creative new products to mainstream markets, specialty beer shops and pubs. It is technological transformation in its essence, creating a new path from the craftman to the technique and demanding innovative management and operations forms. New brewing technologic paradigm rescues traditional techniques that in essence are concerned with producing “good” beer.application/pdfengJournal of operations and supply chain management [recurso eletrônico]. São Paulo. Vol. 10, no. 2 (July/Dec. 2017), p. 44-55Gestão da produçãoCerveja artesanalGestão de operaçõesBrewingCraft beerTechnologyProductionOperations managementTechnology, production paradigm and operation : transformation of Brazilian brewing sectorinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/otherinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFRGSinstname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSORIGINAL001057157.pdf001057157.pdfTexto completo (inglês)application/pdf206116http://www.lume.ufrgs.br/bitstream/10183/174305/1/001057157.pdf1a4b83508c3a4df9e63465ff5dc0248eMD51TEXT001057157.pdf.txt001057157.pdf.txtExtracted Texttext/plain58363http://www.lume.ufrgs.br/bitstream/10183/174305/2/001057157.pdf.txt4e2c6ccf1083f98ff24b9d1a36e3ba51MD52THUMBNAIL001057157.pdf.jpg001057157.pdf.jpgGenerated Thumbnailimage/jpeg1936http://www.lume.ufrgs.br/bitstream/10183/174305/3/001057157.pdf.jpgc72ba4818ba93d1cbe17ea0b269c6dafMD5310183/1743052018-10-25 09:43:10.619oai:www.lume.ufrgs.br:10183/174305Repositório de PublicaçõesPUBhttps://lume.ufrgs.br/oai/requestopendoar:2018-10-25T12:43:10Repositório Institucional da UFRGS - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.pt_BR.fl_str_mv |
Technology, production paradigm and operation : transformation of Brazilian brewing sector |
title |
Technology, production paradigm and operation : transformation of Brazilian brewing sector |
spellingShingle |
Technology, production paradigm and operation : transformation of Brazilian brewing sector Oliveira, Guilherme Rodrigues Gestão da produção Cerveja artesanal Gestão de operações Brewing Craft beer Technology Production Operations management |
title_short |
Technology, production paradigm and operation : transformation of Brazilian brewing sector |
title_full |
Technology, production paradigm and operation : transformation of Brazilian brewing sector |
title_fullStr |
Technology, production paradigm and operation : transformation of Brazilian brewing sector |
title_full_unstemmed |
Technology, production paradigm and operation : transformation of Brazilian brewing sector |
title_sort |
Technology, production paradigm and operation : transformation of Brazilian brewing sector |
author |
Oliveira, Guilherme Rodrigues |
author_facet |
Oliveira, Guilherme Rodrigues Barcellos, Marcia Dutra de |
author_role |
author |
author2 |
Barcellos, Marcia Dutra de |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Oliveira, Guilherme Rodrigues Barcellos, Marcia Dutra de |
dc.subject.por.fl_str_mv |
Gestão da produção Cerveja artesanal Gestão de operações |
topic |
Gestão da produção Cerveja artesanal Gestão de operações Brewing Craft beer Technology Production Operations management |
dc.subject.eng.fl_str_mv |
Brewing Craft beer Technology Production Operations management |
description |
Technology is one of the most relevant conditions for progress and development in society. Industrial technology generated a new development curve in several productive sectors, such as the alcoholic beverages. Beer is produced since 8000 BC, but its global popularization took place after the Second World War. Yet, brewing technology has been recently writing a new chapter: a paradigmatic transformation not only on instrumental principles, but also in terms of its economic and symbolic impact inside and outside organizations. This article aims to explore the new brewing paradigm and its pragmatic implications in terms of main concepts, management and operations in Brazil. Secondly, as a theoretical approach, it seeks to demystify technology and its social relationship. Technology, considering its material aspect, does not provide a broad understanding of field transformation. Therefore, the nuances of brewinng technology were captured by qualitative research. Secondary data and interviews with key elements were used as the main data collection strategy. Results indicate a brewing revolution, materialized by the offer of creative new products to mainstream markets, specialty beer shops and pubs. It is technological transformation in its essence, creating a new path from the craftman to the technique and demanding innovative management and operations forms. New brewing technologic paradigm rescues traditional techniques that in essence are concerned with producing “good” beer. |
publishDate |
2017 |
dc.date.issued.fl_str_mv |
2017 |
dc.date.accessioned.fl_str_mv |
2018-04-03T02:26:08Z |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/other |
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http://hdl.handle.net/10183/174305 |
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1984-3046 |
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001057157 |
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http://hdl.handle.net/10183/174305 |
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eng |
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eng |
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Journal of operations and supply chain management [recurso eletrônico]. São Paulo. Vol. 10, no. 2 (July/Dec. 2017), p. 44-55 |
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openAccess |
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