Strategies of innovation in an ancient business: cases of the fountain pen industry
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UFRGS |
Texto Completo: | http://hdl.handle.net/10183/169435 |
Resumo: | The introduction of the ballpoint pen and its consequent change in the prevalent fountain pen industry is presented as an empirical evidence of Christensen’s disruptive technology theory. This research paper analyses the different innovation strategies adopted by the fountain pen industry to survive to the attack of ballpoint pen spread. To meet this objective, case studies of Waterman, Montblanc and Parker companies are discussed. The data, collected from secondary sources, indicate that the fountain pen industry had a great reduction in their sales and later stabilised at a lower level by stressing their positioning at the luxury goods market, but also adopting and transforming the new ballpoint technology. The analysis of this cases leads to the conclusion that the ballpoint pen is truly a good example of Christensen’s disruptive technology because it contains all of Schumpeter’s types of innovation. |
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Ferasso, MarcosPinheiro, Ivan AntonioSchröeder, Christine da Silva2017-10-12T02:49:25Z20171756-9869http://hdl.handle.net/10183/169435001049180The introduction of the ballpoint pen and its consequent change in the prevalent fountain pen industry is presented as an empirical evidence of Christensen’s disruptive technology theory. This research paper analyses the different innovation strategies adopted by the fountain pen industry to survive to the attack of ballpoint pen spread. To meet this objective, case studies of Waterman, Montblanc and Parker companies are discussed. The data, collected from secondary sources, indicate that the fountain pen industry had a great reduction in their sales and later stabilised at a lower level by stressing their positioning at the luxury goods market, but also adopting and transforming the new ballpoint technology. The analysis of this cases leads to the conclusion that the ballpoint pen is truly a good example of Christensen’s disruptive technology because it contains all of Schumpeter’s types of innovation.application/pdfengInternational Journal of Economics and Business Research. Genève (Switzerland). vol. 14, n. 1 (2017), p. 73-84Estratégia de inovaçãoStrategies of innovationManagement of technologyAncient businessFountain pen industryLuxury goods marketParker Pen Co.Waterman Pen Co.Montblanc Pen Co.Strategies of innovation in an ancient business: cases of the fountain pen industryEstrangeiroinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFRGSinstname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSORIGINAL001049180.pdf001049180.pdfTexto completo (inglês)application/pdf442077http://www.lume.ufrgs.br/bitstream/10183/169435/1/001049180.pdf62a80886e63e4b7741225e0600cb516eMD51TEXT001049180.pdf.txt001049180.pdf.txtExtracted Texttext/plain33544http://www.lume.ufrgs.br/bitstream/10183/169435/2/001049180.pdf.txt35caeb9b5578dfec8de8cb72c188267aMD52THUMBNAIL001049180.pdf.jpg001049180.pdf.jpgGenerated Thumbnailimage/jpeg1576http://www.lume.ufrgs.br/bitstream/10183/169435/3/001049180.pdf.jpg36c2cca2a1f774d90ffc791d97dfd02bMD5310183/1694352018-10-05 07:49:07.794oai:www.lume.ufrgs.br:10183/169435Repositório de PublicaçõesPUBhttps://lume.ufrgs.br/oai/requestopendoar:2018-10-05T10:49:07Repositório Institucional da UFRGS - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.pt_BR.fl_str_mv |
Strategies of innovation in an ancient business: cases of the fountain pen industry |
title |
Strategies of innovation in an ancient business: cases of the fountain pen industry |
spellingShingle |
Strategies of innovation in an ancient business: cases of the fountain pen industry Ferasso, Marcos Estratégia de inovação Strategies of innovation Management of technology Ancient business Fountain pen industry Luxury goods market Parker Pen Co. Waterman Pen Co. Montblanc Pen Co. |
title_short |
Strategies of innovation in an ancient business: cases of the fountain pen industry |
title_full |
Strategies of innovation in an ancient business: cases of the fountain pen industry |
title_fullStr |
Strategies of innovation in an ancient business: cases of the fountain pen industry |
title_full_unstemmed |
Strategies of innovation in an ancient business: cases of the fountain pen industry |
title_sort |
Strategies of innovation in an ancient business: cases of the fountain pen industry |
author |
Ferasso, Marcos |
author_facet |
Ferasso, Marcos Pinheiro, Ivan Antonio Schröeder, Christine da Silva |
author_role |
author |
author2 |
Pinheiro, Ivan Antonio Schröeder, Christine da Silva |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Ferasso, Marcos Pinheiro, Ivan Antonio Schröeder, Christine da Silva |
dc.subject.por.fl_str_mv |
Estratégia de inovação |
topic |
Estratégia de inovação Strategies of innovation Management of technology Ancient business Fountain pen industry Luxury goods market Parker Pen Co. Waterman Pen Co. Montblanc Pen Co. |
dc.subject.eng.fl_str_mv |
Strategies of innovation Management of technology Ancient business Fountain pen industry Luxury goods market Parker Pen Co. Waterman Pen Co. Montblanc Pen Co. |
description |
The introduction of the ballpoint pen and its consequent change in the prevalent fountain pen industry is presented as an empirical evidence of Christensen’s disruptive technology theory. This research paper analyses the different innovation strategies adopted by the fountain pen industry to survive to the attack of ballpoint pen spread. To meet this objective, case studies of Waterman, Montblanc and Parker companies are discussed. The data, collected from secondary sources, indicate that the fountain pen industry had a great reduction in their sales and later stabilised at a lower level by stressing their positioning at the luxury goods market, but also adopting and transforming the new ballpoint technology. The analysis of this cases leads to the conclusion that the ballpoint pen is truly a good example of Christensen’s disruptive technology because it contains all of Schumpeter’s types of innovation. |
publishDate |
2017 |
dc.date.accessioned.fl_str_mv |
2017-10-12T02:49:25Z |
dc.date.issued.fl_str_mv |
2017 |
dc.type.driver.fl_str_mv |
Estrangeiro info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10183/169435 |
dc.identifier.issn.pt_BR.fl_str_mv |
1756-9869 |
dc.identifier.nrb.pt_BR.fl_str_mv |
001049180 |
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http://hdl.handle.net/10183/169435 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.ispartof.pt_BR.fl_str_mv |
International Journal of Economics and Business Research. Genève (Switzerland). vol. 14, n. 1 (2017), p. 73-84 |
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openAccess |
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application/pdf |
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