“A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s)

Detalhes bibliográficos
Autor(a) principal: Pereira, Elenita Malta
Data de Publicação: 2017
Tipo de documento: Artigo
Idioma: por
Título da fonte: Anos 90 (Online)
Texto Completo: https://seer.ufrgs.br/index.php/anos90/article/view/63235
Resumo: In the 1970’s, amidst a series of occupation programs for the development of the Brazilian Amazon Rainforest coordinated by the military government, the German company Volkswagen implemented a project to raise 150 thousand head of cattle in the region. This paper approaches the criticism expressed by Brazilian environmentalists – particularly José Lutzenberger and Magda Renner – to the fire started by Volkswagen in their Companhia Vale do Rio Cristalino (CVRC) farm in the rainforest by means analyzing correspondence between the company and Wolfgang Sauer, their CEO in Brazil. Their correspondence as well as the documents upon which this paper is based are part of José Lutzenberger’s private archive (APJL) and Rio Grande do Sul’s Historical Archive (AHRS). Appealing to a view that idealized the relationship between Germany and nature, the environmentalists helped uncovering to the international public the devastation caused by the company in the Amazon rainforest with the military dictatorship’s endorsement.
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spelling “A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s)“Uma grande empresa alemã na mais primitiva exploração da Amazônia”: a campanha ambientalista contra a Volkswagen (anos 1970)AmazôniaAmbientalismo brasileiroMeio ambiente e ditadura militarHistória ambientalHistóriamovimento ambientalistameio ambiente e ditadura militarAmazon rainforestBrazilian environmentalismEnvironment and military dictatorshipEnvironmental historyIn the 1970’s, amidst a series of occupation programs for the development of the Brazilian Amazon Rainforest coordinated by the military government, the German company Volkswagen implemented a project to raise 150 thousand head of cattle in the region. This paper approaches the criticism expressed by Brazilian environmentalists – particularly José Lutzenberger and Magda Renner – to the fire started by Volkswagen in their Companhia Vale do Rio Cristalino (CVRC) farm in the rainforest by means analyzing correspondence between the company and Wolfgang Sauer, their CEO in Brazil. Their correspondence as well as the documents upon which this paper is based are part of José Lutzenberger’s private archive (APJL) and Rio Grande do Sul’s Historical Archive (AHRS). Appealing to a view that idealized the relationship between Germany and nature, the environmentalists helped uncovering to the international public the devastation caused by the company in the Amazon rainforest with the military dictatorship’s endorsement.Nos anos 1970, em meio a uma série de programas de ocupação para o desenvolvimento da Amazônia brasileira, coordenados pelos governos militares, a empresa alemã Volkswagen implantou um projeto para criar 150 mil cabeças de gado na região. Este artigo aborda a crítica expressa por ambientalistas brasileiros – em especial José Lutzenberger e Magda Renner – ao incêndio provocado pela Volkswagen na Amazônia brasileira, em sua fazenda Companhia Vale do Rio Cristalino (CVRC), por meio da análise da correspondência entre eles e Wolfgang Sauer, Diretor-Presidente da empresa no Brasil. Tanto a correspondência como os documentos que embasam este artigo fazem parte do Arquivo Privado de José Lutzenberger (APJL) e do Arquivo Histórico do Rio Grande do Sul (AHRS). Apelando para uma visão que idealizava a relação da Alemanha com a natureza, os ambientalistas causaram constrangimento e colaboraram para a divulgação, em âmbito internacional, da devastação provocada pela multinacional na Amazônia, com o aval da ditadura militar em vigor no país.UFRGS2017-10-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa históricaapplication/pdfhttps://seer.ufrgs.br/index.php/anos90/article/view/6323510.22456/1983-201X.63235Anos 90; Vol. 24 No. 45 (2017); 241-266Anos 90; v. 24 n. 45 (2017); 241-2661983-201X0104-236Xreponame:Anos 90 (Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGS-30porhttps://seer.ufrgs.br/index.php/anos90/article/view/63235/44014Copyright (c) 2017 Anos 90info:eu-repo/semantics/openAccessPereira, Elenita Malta2019-06-04T14:25:10Zoai:seer.ufrgs.br:article/63235Revistahttps://seer.ufrgs.br/anos90PUBhttps://seer.ufrgs.br/anos90/oaianos90@ufrgs.br||1983-201X0104-236Xopendoar:2019-06-04T14:25:10Anos 90 (Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv “A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s)
“Uma grande empresa alemã na mais primitiva exploração da Amazônia”: a campanha ambientalista contra a Volkswagen (anos 1970)
title “A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s)
spellingShingle “A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s)
Pereira, Elenita Malta
Amazônia
Ambientalismo brasileiro
Meio ambiente e ditadura militar
História ambiental
História
movimento ambientalista
meio ambiente e ditadura militar
Amazon rainforest
Brazilian environmentalism
Environment and military dictatorship
Environmental history
title_short “A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s)
title_full “A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s)
title_fullStr “A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s)
title_full_unstemmed “A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s)
title_sort “A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s)
author Pereira, Elenita Malta
author_facet Pereira, Elenita Malta
author_role author
dc.contributor.author.fl_str_mv Pereira, Elenita Malta
dc.subject.por.fl_str_mv Amazônia
Ambientalismo brasileiro
Meio ambiente e ditadura militar
História ambiental
História
movimento ambientalista
meio ambiente e ditadura militar
Amazon rainforest
Brazilian environmentalism
Environment and military dictatorship
Environmental history
topic Amazônia
Ambientalismo brasileiro
Meio ambiente e ditadura militar
História ambiental
História
movimento ambientalista
meio ambiente e ditadura militar
Amazon rainforest
Brazilian environmentalism
Environment and military dictatorship
Environmental history
description In the 1970’s, amidst a series of occupation programs for the development of the Brazilian Amazon Rainforest coordinated by the military government, the German company Volkswagen implemented a project to raise 150 thousand head of cattle in the region. This paper approaches the criticism expressed by Brazilian environmentalists – particularly José Lutzenberger and Magda Renner – to the fire started by Volkswagen in their Companhia Vale do Rio Cristalino (CVRC) farm in the rainforest by means analyzing correspondence between the company and Wolfgang Sauer, their CEO in Brazil. Their correspondence as well as the documents upon which this paper is based are part of José Lutzenberger’s private archive (APJL) and Rio Grande do Sul’s Historical Archive (AHRS). Appealing to a view that idealized the relationship between Germany and nature, the environmentalists helped uncovering to the international public the devastation caused by the company in the Amazon rainforest with the military dictatorship’s endorsement.
publishDate 2017
dc.date.none.fl_str_mv 2017-10-09
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa histórica
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/anos90/article/view/63235
10.22456/1983-201X.63235
url https://seer.ufrgs.br/index.php/anos90/article/view/63235
identifier_str_mv 10.22456/1983-201X.63235
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/anos90/article/view/63235/44014
dc.rights.driver.fl_str_mv Copyright (c) 2017 Anos 90
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Anos 90
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFRGS
publisher.none.fl_str_mv UFRGS
dc.source.none.fl_str_mv Anos 90; Vol. 24 No. 45 (2017); 241-266
Anos 90; v. 24 n. 45 (2017); 241-266
1983-201X
0104-236X
reponame:Anos 90 (Online)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS-30
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS-30
institution UFRGS-30
reponame_str Anos 90 (Online)
collection Anos 90 (Online)
repository.name.fl_str_mv Anos 90 (Online) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv anos90@ufrgs.br||
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