“A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s)
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Anos 90 (Online) |
Texto Completo: | https://seer.ufrgs.br/index.php/anos90/article/view/63235 |
Resumo: | In the 1970’s, amidst a series of occupation programs for the development of the Brazilian Amazon Rainforest coordinated by the military government, the German company Volkswagen implemented a project to raise 150 thousand head of cattle in the region. This paper approaches the criticism expressed by Brazilian environmentalists – particularly José Lutzenberger and Magda Renner – to the fire started by Volkswagen in their Companhia Vale do Rio Cristalino (CVRC) farm in the rainforest by means analyzing correspondence between the company and Wolfgang Sauer, their CEO in Brazil. Their correspondence as well as the documents upon which this paper is based are part of José Lutzenberger’s private archive (APJL) and Rio Grande do Sul’s Historical Archive (AHRS). Appealing to a view that idealized the relationship between Germany and nature, the environmentalists helped uncovering to the international public the devastation caused by the company in the Amazon rainforest with the military dictatorship’s endorsement. |
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“A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s)“Uma grande empresa alemã na mais primitiva exploração da Amazônia”: a campanha ambientalista contra a Volkswagen (anos 1970)AmazôniaAmbientalismo brasileiroMeio ambiente e ditadura militarHistória ambientalHistóriamovimento ambientalistameio ambiente e ditadura militarAmazon rainforestBrazilian environmentalismEnvironment and military dictatorshipEnvironmental historyIn the 1970’s, amidst a series of occupation programs for the development of the Brazilian Amazon Rainforest coordinated by the military government, the German company Volkswagen implemented a project to raise 150 thousand head of cattle in the region. This paper approaches the criticism expressed by Brazilian environmentalists – particularly José Lutzenberger and Magda Renner – to the fire started by Volkswagen in their Companhia Vale do Rio Cristalino (CVRC) farm in the rainforest by means analyzing correspondence between the company and Wolfgang Sauer, their CEO in Brazil. Their correspondence as well as the documents upon which this paper is based are part of José Lutzenberger’s private archive (APJL) and Rio Grande do Sul’s Historical Archive (AHRS). Appealing to a view that idealized the relationship between Germany and nature, the environmentalists helped uncovering to the international public the devastation caused by the company in the Amazon rainforest with the military dictatorship’s endorsement.Nos anos 1970, em meio a uma série de programas de ocupação para o desenvolvimento da Amazônia brasileira, coordenados pelos governos militares, a empresa alemã Volkswagen implantou um projeto para criar 150 mil cabeças de gado na região. Este artigo aborda a crítica expressa por ambientalistas brasileiros – em especial José Lutzenberger e Magda Renner – ao incêndio provocado pela Volkswagen na Amazônia brasileira, em sua fazenda Companhia Vale do Rio Cristalino (CVRC), por meio da análise da correspondência entre eles e Wolfgang Sauer, Diretor-Presidente da empresa no Brasil. Tanto a correspondência como os documentos que embasam este artigo fazem parte do Arquivo Privado de José Lutzenberger (APJL) e do Arquivo Histórico do Rio Grande do Sul (AHRS). Apelando para uma visão que idealizava a relação da Alemanha com a natureza, os ambientalistas causaram constrangimento e colaboraram para a divulgação, em âmbito internacional, da devastação provocada pela multinacional na Amazônia, com o aval da ditadura militar em vigor no país.UFRGS2017-10-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa históricaapplication/pdfhttps://seer.ufrgs.br/index.php/anos90/article/view/6323510.22456/1983-201X.63235Anos 90; Vol. 24 No. 45 (2017); 241-266Anos 90; v. 24 n. 45 (2017); 241-2661983-201X0104-236Xreponame:Anos 90 (Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGS-30porhttps://seer.ufrgs.br/index.php/anos90/article/view/63235/44014Copyright (c) 2017 Anos 90info:eu-repo/semantics/openAccessPereira, Elenita Malta2019-06-04T14:25:10Zoai:seer.ufrgs.br:article/63235Revistahttps://seer.ufrgs.br/anos90PUBhttps://seer.ufrgs.br/anos90/oaianos90@ufrgs.br||1983-201X0104-236Xopendoar:2019-06-04T14:25:10Anos 90 (Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.none.fl_str_mv |
“A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s) “Uma grande empresa alemã na mais primitiva exploração da Amazônia”: a campanha ambientalista contra a Volkswagen (anos 1970) |
title |
“A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s) |
spellingShingle |
“A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s) Pereira, Elenita Malta Amazônia Ambientalismo brasileiro Meio ambiente e ditadura militar História ambiental História movimento ambientalista meio ambiente e ditadura militar Amazon rainforest Brazilian environmentalism Environment and military dictatorship Environmental history |
title_short |
“A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s) |
title_full |
“A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s) |
title_fullStr |
“A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s) |
title_full_unstemmed |
“A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s) |
title_sort |
“A major German company in the most primitive exploitation of the amazon rainforest”: the environmentalist campaign against Volkswagen (1970’s) |
author |
Pereira, Elenita Malta |
author_facet |
Pereira, Elenita Malta |
author_role |
author |
dc.contributor.author.fl_str_mv |
Pereira, Elenita Malta |
dc.subject.por.fl_str_mv |
Amazônia Ambientalismo brasileiro Meio ambiente e ditadura militar História ambiental História movimento ambientalista meio ambiente e ditadura militar Amazon rainforest Brazilian environmentalism Environment and military dictatorship Environmental history |
topic |
Amazônia Ambientalismo brasileiro Meio ambiente e ditadura militar História ambiental História movimento ambientalista meio ambiente e ditadura militar Amazon rainforest Brazilian environmentalism Environment and military dictatorship Environmental history |
description |
In the 1970’s, amidst a series of occupation programs for the development of the Brazilian Amazon Rainforest coordinated by the military government, the German company Volkswagen implemented a project to raise 150 thousand head of cattle in the region. This paper approaches the criticism expressed by Brazilian environmentalists – particularly José Lutzenberger and Magda Renner – to the fire started by Volkswagen in their Companhia Vale do Rio Cristalino (CVRC) farm in the rainforest by means analyzing correspondence between the company and Wolfgang Sauer, their CEO in Brazil. Their correspondence as well as the documents upon which this paper is based are part of José Lutzenberger’s private archive (APJL) and Rio Grande do Sul’s Historical Archive (AHRS). Appealing to a view that idealized the relationship between Germany and nature, the environmentalists helped uncovering to the international public the devastation caused by the company in the Amazon rainforest with the military dictatorship’s endorsement. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-10-09 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Pesquisa histórica |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufrgs.br/index.php/anos90/article/view/63235 10.22456/1983-201X.63235 |
url |
https://seer.ufrgs.br/index.php/anos90/article/view/63235 |
identifier_str_mv |
10.22456/1983-201X.63235 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufrgs.br/index.php/anos90/article/view/63235/44014 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2017 Anos 90 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2017 Anos 90 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
UFRGS |
publisher.none.fl_str_mv |
UFRGS |
dc.source.none.fl_str_mv |
Anos 90; Vol. 24 No. 45 (2017); 241-266 Anos 90; v. 24 n. 45 (2017); 241-266 1983-201X 0104-236X reponame:Anos 90 (Online) instname:Universidade Federal do Rio Grande do Sul (UFRGS) instacron:UFRGS-30 |
instname_str |
Universidade Federal do Rio Grande do Sul (UFRGS) |
instacron_str |
UFRGS-30 |
institution |
UFRGS-30 |
reponame_str |
Anos 90 (Online) |
collection |
Anos 90 (Online) |
repository.name.fl_str_mv |
Anos 90 (Online) - Universidade Federal do Rio Grande do Sul (UFRGS) |
repository.mail.fl_str_mv |
anos90@ufrgs.br|| |
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1797067841245020160 |