Kill the feed and take back control: stories about personalization, governmentality, and fissures in algorithmic power

Detalhes bibliográficos
Autor(a) principal: Araújo, Willian Fernandes
Data de Publicação: 2023
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/129276
Resumo: The article addresses dissonant and contrary reactions to digital environments marked by the notion of personalization, focusing on the Facebook News Feed. The objective of the research is to reflect on the dynamics of contestation of algorithmic personalization systems on online platforms from the observation of browser extensions that seek to intervene in these functionalities. For this, three browser extensions produced by Facebook users who seek to eliminate the News Feed are analyzed. Methodologically, the study presents an exploratory research, which aims to describe each mechanism from its meanings and action programs. In this sense, the analysis is developed from the historiography of digital tools and material semiotics, with the objective of mapping the construction of meanings and actions that the analyzed extensions aim to prescribe. Finally, it can be seen that the actions of the extensions are conceived as an expansion of the autonomy of users in face of Facebook to, from the elimination of the feed, deal with effects considered undesirable from their action.
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spelling Kill the feed and take back control: stories about personalization, governmentality, and fissures in algorithmic power Mate o feed e retome o controle: histórias sobre personalização, governamentalidade e fissuras no poder algorítmiconews feedpersonalizationalgorithmic powerfeed de notíciaspersonalizaçãopoder algorítmicoThe article addresses dissonant and contrary reactions to digital environments marked by the notion of personalization, focusing on the Facebook News Feed. The objective of the research is to reflect on the dynamics of contestation of algorithmic personalization systems on online platforms from the observation of browser extensions that seek to intervene in these functionalities. For this, three browser extensions produced by Facebook users who seek to eliminate the News Feed are analyzed. Methodologically, the study presents an exploratory research, which aims to describe each mechanism from its meanings and action programs. In this sense, the analysis is developed from the historiography of digital tools and material semiotics, with the objective of mapping the construction of meanings and actions that the analyzed extensions aim to prescribe. Finally, it can be seen that the actions of the extensions are conceived as an expansion of the autonomy of users in face of Facebook to, from the elimination of the feed, deal with effects considered undesirable from their action.O artigo aborda reações dissonantes e contrárias a ambientes digitais marcados pela noção de personalização, tendo como foco o Feed de Notícias. O objetivo da pesquisa é refletir sobre as dinâmicas de contestação a sistemas algorítmicos de personalização em plataformas on-line a partir da observação de extensões para navegador que buscam intervir nessas funcionalidades. Para isso, são analisadas três extensões para navegador produzidas por usuários do Facebook que buscam eliminar o Feed de Notícias. Metodologicamente, o estudo apresenta uma pesquisa exploratória, que visa descrever cada mecanismo a partir de seus sentidos e programas de ação. Neste sentido, a análise se desenvolve a partir da historiografia das ferramentas digitais e da semiótica material, com objetivo de mapear a construção dos sentidos e ações que as extensões analisadas almejam prescrever. Por fim, percebe-se que as ações das extensões são concebidas como uma ampliação da autonomia dos usuários diante do Facebook para, a partir da eliminação do feed, lidar com efeitos considerados indesejados da sua ação.Universidade Federal do Rio Grande do Sul2023-05-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/12927610.19132/1807-8583.55.129276Intexto; No. 55 (2023); 129276Intexto; Núm. 55 (2023); 129276Intexto; No. 55 (2023); 129276Intexto; N. 55 (2023); 129276Intexto; n. 55 (2023); 1292761807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/129276/88706Copyright (c) 2023 Willian Fernandes Araújohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessAraújo, Willian Fernandes2023-12-13T14:34:20Zoai:seer.ufrgs.br:article/129276Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-12-13T14:34:20Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Kill the feed and take back control: stories about personalization, governmentality, and fissures in algorithmic power
Mate o feed e retome o controle: histórias sobre personalização, governamentalidade e fissuras no poder algorítmico
title Kill the feed and take back control: stories about personalization, governmentality, and fissures in algorithmic power
spellingShingle Kill the feed and take back control: stories about personalization, governmentality, and fissures in algorithmic power
Araújo, Willian Fernandes
news feed
personalization
algorithmic power
feed de notícias
personalização
poder algorítmico
title_short Kill the feed and take back control: stories about personalization, governmentality, and fissures in algorithmic power
title_full Kill the feed and take back control: stories about personalization, governmentality, and fissures in algorithmic power
title_fullStr Kill the feed and take back control: stories about personalization, governmentality, and fissures in algorithmic power
title_full_unstemmed Kill the feed and take back control: stories about personalization, governmentality, and fissures in algorithmic power
title_sort Kill the feed and take back control: stories about personalization, governmentality, and fissures in algorithmic power
author Araújo, Willian Fernandes
author_facet Araújo, Willian Fernandes
author_role author
dc.contributor.author.fl_str_mv Araújo, Willian Fernandes
dc.subject.por.fl_str_mv news feed
personalization
algorithmic power
feed de notícias
personalização
poder algorítmico
topic news feed
personalization
algorithmic power
feed de notícias
personalização
poder algorítmico
description The article addresses dissonant and contrary reactions to digital environments marked by the notion of personalization, focusing on the Facebook News Feed. The objective of the research is to reflect on the dynamics of contestation of algorithmic personalization systems on online platforms from the observation of browser extensions that seek to intervene in these functionalities. For this, three browser extensions produced by Facebook users who seek to eliminate the News Feed are analyzed. Methodologically, the study presents an exploratory research, which aims to describe each mechanism from its meanings and action programs. In this sense, the analysis is developed from the historiography of digital tools and material semiotics, with the objective of mapping the construction of meanings and actions that the analyzed extensions aim to prescribe. Finally, it can be seen that the actions of the extensions are conceived as an expansion of the autonomy of users in face of Facebook to, from the elimination of the feed, deal with effects considered undesirable from their action.
publishDate 2023
dc.date.none.fl_str_mv 2023-05-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/129276
10.19132/1807-8583.55.129276
url https://seer.ufrgs.br/index.php/intexto/article/view/129276
identifier_str_mv 10.19132/1807-8583.55.129276
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/129276/88706
dc.rights.driver.fl_str_mv Copyright (c) 2023 Willian Fernandes Araújo
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Willian Fernandes Araújo
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; No. 55 (2023); 129276
Intexto; Núm. 55 (2023); 129276
Intexto; No. 55 (2023); 129276
Intexto; N. 55 (2023); 129276
Intexto; n. 55 (2023); 129276
1807-8583
reponame:Intexto (Porto Alegre)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str Intexto (Porto Alegre)
collection Intexto (Porto Alegre)
repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ||intexto@ufrgs.br
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