Flusser's gluttony and the ultratechnological future of food: between science fiction and fictional science

Detalhes bibliográficos
Autor(a) principal: Junqueira, Antonio Hélio
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/102527
Resumo: The article discusses media representations of technology as a structuring element of contemporary neoliberal consumer society in the light of Flusserian thought. It takes, as a starting point, the analysis of the text “Da gula”, originally published by the author in the newspaper O Estado de São Paulo, in 1963. The empirical object chosen for this journey is the social imaginary about the future of food, within the scope from which technology takes on different perspectives, ranging from denouncing its role in depleting natural resources and compromising human survival, to overcoming the ills of industrial capitalism by reinventing new foods in the laboratory. The corpus is composed of journalistic articles that were magazine covers of different genres in 2019, from which the excerpts extracted are analyzed with the theoretical and methodological support of discourse analysis. Exploring views of technoscience as an autonomous and unrestrained device for the production of development, according to its own dynamics and rationalities, the article problematizes the possibilities of social regulation of technological progress within the scope of technological ethics for the future.
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spelling Flusser's gluttony and the ultratechnological future of food: between science fiction and fictional scienceA gula de Flusser e o futuro ultratecnológico da comida: entre a ficção científica e a ciência ficcionalComunicação. Discurso científico. Ficção filosófica. Tecnologia. Natureza.Communication. Scientific discourse. Philosophical fiction. Technology. Nature.The article discusses media representations of technology as a structuring element of contemporary neoliberal consumer society in the light of Flusserian thought. It takes, as a starting point, the analysis of the text “Da gula”, originally published by the author in the newspaper O Estado de São Paulo, in 1963. The empirical object chosen for this journey is the social imaginary about the future of food, within the scope from which technology takes on different perspectives, ranging from denouncing its role in depleting natural resources and compromising human survival, to overcoming the ills of industrial capitalism by reinventing new foods in the laboratory. The corpus is composed of journalistic articles that were magazine covers of different genres in 2019, from which the excerpts extracted are analyzed with the theoretical and methodological support of discourse analysis. Exploring views of technoscience as an autonomous and unrestrained device for the production of development, according to its own dynamics and rationalities, the article problematizes the possibilities of social regulation of technological progress within the scope of technological ethics for the future.O artigo discute representações midiáticas da tecnologia enquanto elemento estruturante da sociedade do consumo neoliberal contemporânea à luz do pensamento flusseriano. Toma, por ponto de partida, a análise do texto Da gula, publicado originalmente pelo autor no jornal O Estado de São Paulo, em 1963. O objeto empírico escolhido para esse percurso é o imaginário social sobre o futuro da comida, no âmbito do qual a tecnologia assume diferentes perspectivas, que vão desde a denúncia do seu papel na exaustão dos recursos naturais e do comprometimento da sobrevivência humana, até a superação das mazelas do capitalismo industrial pela reinvenção laboratorial de novos alimentos. O corpus é composto por matérias jornalísticas que foram capas de revista de diferentes gêneros no ano de 2019, das quais os excertos extraídos são analisados com o suporte teórico-metodológico da análise do discurso. Explorando visões da tecnociência como dispositivo autônomo e irrefreável de produção do desenvolvimento, segundo suas próprias dinâmicas e racionalidades, o artigo problematiza as possibilidades de regulação social do progresso tecnológico no âmbito de uma ética tecnológica para o futuro.Universidade Federal do Rio Grande do Sul2020-12-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAnálise do Discursoapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/10252710.19132/1807-8583202051.280-299Intexto; No. 51 (2020): Edição Especial Dossiê Flusser: 100 anos; 280-299Intexto; Núm. 51 (2020): Edição Especial Dossiê Flusser: 100 anos; 280-299Intexto; No. 51 (2020): Edição Especial Dossiê Flusser: 100 anos; 280-299Intexto; N. 51 (2020): Edição Especial Dossiê Flusser: 100 anos; 280-299Intexto; n. 51 (2020): Edição Especial Dossiê Flusser: 100 anos; 280-2991807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/102527/59510Copyright (c) 2020 Antonio Hélio Junqueirahttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessJunqueira, Antonio Hélio2023-02-09T13:29:55Zoai:seer.ufrgs.br:article/102527Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-02-09T13:29:55Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Flusser's gluttony and the ultratechnological future of food: between science fiction and fictional science
A gula de Flusser e o futuro ultratecnológico da comida: entre a ficção científica e a ciência ficcional
title Flusser's gluttony and the ultratechnological future of food: between science fiction and fictional science
spellingShingle Flusser's gluttony and the ultratechnological future of food: between science fiction and fictional science
Junqueira, Antonio Hélio
Comunicação. Discurso científico. Ficção filosófica. Tecnologia. Natureza.
Communication. Scientific discourse. Philosophical fiction. Technology. Nature.
title_short Flusser's gluttony and the ultratechnological future of food: between science fiction and fictional science
title_full Flusser's gluttony and the ultratechnological future of food: between science fiction and fictional science
title_fullStr Flusser's gluttony and the ultratechnological future of food: between science fiction and fictional science
title_full_unstemmed Flusser's gluttony and the ultratechnological future of food: between science fiction and fictional science
title_sort Flusser's gluttony and the ultratechnological future of food: between science fiction and fictional science
author Junqueira, Antonio Hélio
author_facet Junqueira, Antonio Hélio
author_role author
dc.contributor.author.fl_str_mv Junqueira, Antonio Hélio
dc.subject.por.fl_str_mv Comunicação. Discurso científico. Ficção filosófica. Tecnologia. Natureza.
Communication. Scientific discourse. Philosophical fiction. Technology. Nature.
topic Comunicação. Discurso científico. Ficção filosófica. Tecnologia. Natureza.
Communication. Scientific discourse. Philosophical fiction. Technology. Nature.
description The article discusses media representations of technology as a structuring element of contemporary neoliberal consumer society in the light of Flusserian thought. It takes, as a starting point, the analysis of the text “Da gula”, originally published by the author in the newspaper O Estado de São Paulo, in 1963. The empirical object chosen for this journey is the social imaginary about the future of food, within the scope from which technology takes on different perspectives, ranging from denouncing its role in depleting natural resources and compromising human survival, to overcoming the ills of industrial capitalism by reinventing new foods in the laboratory. The corpus is composed of journalistic articles that were magazine covers of different genres in 2019, from which the excerpts extracted are analyzed with the theoretical and methodological support of discourse analysis. Exploring views of technoscience as an autonomous and unrestrained device for the production of development, according to its own dynamics and rationalities, the article problematizes the possibilities of social regulation of technological progress within the scope of technological ethics for the future.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Análise do Discurso
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status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/102527
10.19132/1807-8583202051.280-299
url https://seer.ufrgs.br/index.php/intexto/article/view/102527
identifier_str_mv 10.19132/1807-8583202051.280-299
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/102527/59510
dc.rights.driver.fl_str_mv Copyright (c) 2020 Antonio Hélio Junqueira
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Antonio Hélio Junqueira
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; No. 51 (2020): Edição Especial Dossiê Flusser: 100 anos; 280-299
Intexto; Núm. 51 (2020): Edição Especial Dossiê Flusser: 100 anos; 280-299
Intexto; No. 51 (2020): Edição Especial Dossiê Flusser: 100 anos; 280-299
Intexto; N. 51 (2020): Edição Especial Dossiê Flusser: 100 anos; 280-299
Intexto; n. 51 (2020): Edição Especial Dossiê Flusser: 100 anos; 280-299
1807-8583
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