Self-promotional text and its interpretative possibilities

• Autor(a) principal: Souza, Gabriel
• Data de Publicação: 2016
• Outros Autores: Dias de Castro, Maria Lília, Sagrilo Andres, Fernanda
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Intexto (Porto Alegre)
• Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/67785
• topic: Comunicação televisual. Semiótica discursiva. Texto autopromocional. Paratextualidade. Intertextualidade.; Televisual communication. Discursive semiotics. Selfpromotional text. Paratextuality. Intertextextuality.

This study, using the theoretical and methodological approach of discursive semiotics, it is proposed to reflect on the close relationship between television/advertising, paying particular attention to texts produced by a station to value himself do, in what is called self-promoting speech. In this view, with the theoretical basis indicated, the study gives priority to reflection on the understanding of the meaning and significance of these texts, including, besides the text of the specificity test, the relational look to other texts and his model, and understanding the enunciative instance and context that serves as its background. This finding allows to recover the classification adopted by the Research Group in Televisual Communication, which sees the analysis, respectively, from the perspective of an intra, inter and paratextuality .