You will know the truth and the truth will elect you: an analysis of pentecostal political speech

• Autor(a) principal: Redivo, Mateus Leonardi
• Data de Publicação: 2024
• Outros Autores: Rizzotto, Carla Cândida
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Intexto (Porto Alegre)
• Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/133333
• topic: análise do discurso; semiolinguística; pentecostalismo; speech analysis; semiolinguistic; pentecostalism

The proselytism carried out by Pentecostal leaders in electoral periods makes these social actors take advantage of the evangelical homogeneity to implement power projects through democratic processes. To better understand the phenomenon, this article analyzed services in five churches during the 2020 Curitiba City Council election with the help of Charaudeau's Semiolinguistics, which detected, organized, and measured political-discursive strategies. While religious leaders adopted the chief ethos and a delocutive speech, used to advise their followers in the name of Jesus Christ, candidates based their ethé and pathé on strong character, virtue, and shared beliefs with this religious group, increasingly linked to fundamentalism. In this way, we intend to contribute to the debate of these leaders’ participation in the party politics of a secular State immersed in a transition that will soon make evangelism the religion with the largest number of affiliations in Brazil.