Disquietudes and tensioning: clues for a comprehension of the future of commercial radio in its convergence phase
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Intexto (Porto Alegre) |
Texto Completo: | https://seer.ufrgs.br/index.php/intexto/article/view/58408 |
Resumo: | This paper seeks theoretical support in the political economy of communication to analyze the outlooks of the Brazilian commercial radio in its convergence phase. It aims to demonstrate the misconception of the overestimation of technology in this process, which assumes such practice as something common in the business sector. To that end, earlier proposals are revisited so that the concept of radio can be redefined, taking into account a plural conception to the field, the specific language used, the expansion towards other media, and its characterization as a cultural creation collectively developed. In this theoretical and conceptual framework, the commercial stations of contemporary time are approached from four points of view taken here as complementary: (1) the technological; (2) the business; (3) the professional and content and (4) that of the audience. |
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Disquietudes and tensioning: clues for a comprehension of the future of commercial radio in its convergence phaseInquietudes e tensionamentos: pistas para a compreensão do futuro do rádio comercial em sua fase de convergênciaCommercial radio. Technology. Capital. Work. Audience.Rádio comercial. Tecnologia. Capital. Trabalho. Público.This paper seeks theoretical support in the political economy of communication to analyze the outlooks of the Brazilian commercial radio in its convergence phase. It aims to demonstrate the misconception of the overestimation of technology in this process, which assumes such practice as something common in the business sector. To that end, earlier proposals are revisited so that the concept of radio can be redefined, taking into account a plural conception to the field, the specific language used, the expansion towards other media, and its characterization as a cultural creation collectively developed. In this theoretical and conceptual framework, the commercial stations of contemporary time are approached from four points of view taken here as complementary: (1) the technological; (2) the business; (3) the professional and content and (4) that of the audience.Este artigo busca amparo teórico na economia política da comunicação para analisar as perspectivas do rádio comercial brasileiro em sua fase de convergência. Objetiva demonstrar o equívoco da sobrevalorização da tecnologia neste processo, assumindo tal prática como algo comum entre a classe empresarial. Para tanto, parte de proposições anteriores para a redefinição do conceito de rádio, considerando uma concepção plural para o meio, a linguagem específica empregada, a expansão em direção a outras mídias e a sua caracterização como uma criação cultural coletivamente desenvolvida. Trabalha, neste quadro teórico e conceitual, as estações comerciais na contemporaneidade por quatro pontos de vista tidos aqui como complementares: (1) o tecnológico; (2) o empresarial; (3) o profissional e de conteúdos; e (4) o do público.Universidade Federal do Rio Grande do Sul2015-12-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionRevisão de literatura; Pesquisa Empírica; Análise qualitativaapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/5840810.19132/1807-8583201534.214-235Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 214-235Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 214-235Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 214-235Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 214-235Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 214-2351807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/58408/35426Copyright (c) 2015 Luiz Artur Ferrarettohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessFerraretto, Luiz Artur2023-11-24T14:50:44Zoai:seer.ufrgs.br:article/58408Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-24T14:50:44Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.none.fl_str_mv |
Disquietudes and tensioning: clues for a comprehension of the future of commercial radio in its convergence phase Inquietudes e tensionamentos: pistas para a compreensão do futuro do rádio comercial em sua fase de convergência |
title |
Disquietudes and tensioning: clues for a comprehension of the future of commercial radio in its convergence phase |
spellingShingle |
Disquietudes and tensioning: clues for a comprehension of the future of commercial radio in its convergence phase Ferraretto, Luiz Artur Commercial radio. Technology. Capital. Work. Audience. Rádio comercial. Tecnologia. Capital. Trabalho. Público. |
title_short |
Disquietudes and tensioning: clues for a comprehension of the future of commercial radio in its convergence phase |
title_full |
Disquietudes and tensioning: clues for a comprehension of the future of commercial radio in its convergence phase |
title_fullStr |
Disquietudes and tensioning: clues for a comprehension of the future of commercial radio in its convergence phase |
title_full_unstemmed |
Disquietudes and tensioning: clues for a comprehension of the future of commercial radio in its convergence phase |
title_sort |
Disquietudes and tensioning: clues for a comprehension of the future of commercial radio in its convergence phase |
author |
Ferraretto, Luiz Artur |
author_facet |
Ferraretto, Luiz Artur |
author_role |
author |
dc.contributor.author.fl_str_mv |
Ferraretto, Luiz Artur |
dc.subject.por.fl_str_mv |
Commercial radio. Technology. Capital. Work. Audience. Rádio comercial. Tecnologia. Capital. Trabalho. Público. |
topic |
Commercial radio. Technology. Capital. Work. Audience. Rádio comercial. Tecnologia. Capital. Trabalho. Público. |
description |
This paper seeks theoretical support in the political economy of communication to analyze the outlooks of the Brazilian commercial radio in its convergence phase. It aims to demonstrate the misconception of the overestimation of technology in this process, which assumes such practice as something common in the business sector. To that end, earlier proposals are revisited so that the concept of radio can be redefined, taking into account a plural conception to the field, the specific language used, the expansion towards other media, and its characterization as a cultural creation collectively developed. In this theoretical and conceptual framework, the commercial stations of contemporary time are approached from four points of view taken here as complementary: (1) the technological; (2) the business; (3) the professional and content and (4) that of the audience. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-12-17 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Revisão de literatura; Pesquisa Empírica; Análise qualitativa |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufrgs.br/index.php/intexto/article/view/58408 10.19132/1807-8583201534.214-235 |
url |
https://seer.ufrgs.br/index.php/intexto/article/view/58408 |
identifier_str_mv |
10.19132/1807-8583201534.214-235 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufrgs.br/index.php/intexto/article/view/58408/35426 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Luiz Artur Ferraretto https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Luiz Artur Ferraretto https://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
dc.source.none.fl_str_mv |
Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 214-235 Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 214-235 Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 214-235 Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 214-235 Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 214-235 1807-8583 reponame:Intexto (Porto Alegre) instname:Universidade Federal do Rio Grande do Sul (UFRGS) instacron:UFRGS |
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Universidade Federal do Rio Grande do Sul (UFRGS) |
instacron_str |
UFRGS |
institution |
UFRGS |
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Intexto (Porto Alegre) |
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Intexto (Porto Alegre) |
repository.name.fl_str_mv |
Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS) |
repository.mail.fl_str_mv |
||intexto@ufrgs.br |
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