Networks of corporate social responsibility in Brazil and Argentina

Detalhes bibliográficos
Autor(a) principal: de Oliveira, Luciana
Data de Publicação: 2012
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/19834
Resumo: In research on CSR in Brazil and Argentina, we saw a huge disparity in the grass-roots of the theme in each country. The hypothesis, stemming from this article, is that the great success of the CSR movement in Brazil and its relatively weak development in Argentina is due to the presence of a hegemonic dispute - in observed dynamic communication - among some segments of business elites regarding the purpose of CSR, present in the Brazilian case and absent in Argentina. This article intends to discuss the concept of hegemonic dispute - highlighting conflict as a fundamental social relationship in the configuration of network topographies of movements to promote CSR in both countries. Such an understanding is essential for professionals and researchers working in the area of organizational communication.
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spelling Networks of corporate social responsibility in Brazil and ArgentinaLas redes de la responsabilidad social empresaria en Brasil y ArgentinaAs redes da responsabilidade social empresarial no Brasil e na ArgentinaResponsabilidade Social Empresarial. Disputa hegemônica. Brasil- Argentina.Responsabilidad Social Corporativa. Disputa hegemónica. Brasil- Argentina.Corporate Social Responsibility. Hegemonic Dispute. Brazil-Argentina.In research on CSR in Brazil and Argentina, we saw a huge disparity in the grass-roots of the theme in each country. The hypothesis, stemming from this article, is that the great success of the CSR movement in Brazil and its relatively weak development in Argentina is due to the presence of a hegemonic dispute - in observed dynamic communication - among some segments of business elites regarding the purpose of CSR, present in the Brazilian case and absent in Argentina. This article intends to discuss the concept of hegemonic dispute - highlighting conflict as a fundamental social relationship in the configuration of network topographies of movements to promote CSR in both countries. Such an understanding is essential for professionals and researchers working in the area of organizational communication.En investigación sobre la RSE en Brasil y Argentina, hemos visto una enorme disparidad en el enraizamiento del tema en cada país. La hipótesis, de la cuál se deriva este artículo, es que el gran éxito del movimiento de RSE en Brasil y el escaso desarrollo en la Argentina se debe a la presencia de una disputa hegemónica – observable en las dinámicas comunicacionales - entre algunos segmentos de las élites empresariales sobre los sentidos de la RSE, presente en el caso de Brasil y ausente en Argentina. Este artículo se propone discutir el concepto de disputa hegemónica, poniendo de relieve el conflicto como una relación social fundamental en la configuración de las topografías de red de los movimientos para promover la RSE en ambos países. Esta comprensión es fundamental para los profesionales e investigadores que trabajan en el área de la comunicación organizacional.Em pesquisa sobre a RSE no Brasil e na Argentina, vimos uma enorme disparidade no enraizamento do tema em cada país. A hipótese da pesquisa, da qual se origina o presente artigo, é a de que o grande êxito do movimento pela RSE no Brasil e o fraco desenvolvimento na Argentina deve-se à presença de uma disputa hegemônica – observável em dinâmicas comunicacionais – entre certos segmentos das elites empresariais em torno do sentido da RSE, presente no caso brasileiro e ausente no argentino. Neste artigo pretende-se discutir o conceito de disputa hegemônica, evidenciando o conflito como relação social fundamental à configuração das topografias de rede dos movimentos de promoção da RSE nos dois países. Tal entendimento é chave para profissionais e pesquisadores que trabalham na área da comunicação organizacional.Universidade Federal do Rio Grande do Sul2012-07-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionRevisão de Literatura; Entrevistas; Banco de dados jornaisapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/19834Intexto; No. 26 (2012); 188-203Intexto; Núm. 26 (2012); 188-203Intexto; No. 26 (2012); 188-203Intexto; N. 26 (2012); 188-203Intexto; n. 26 (2012); 188-2031807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/19834/18926Copyright (c) 2012 Luciana de Oliveirahttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessde Oliveira, Luciana2023-11-24T17:18:35Zoai:seer.ufrgs.br:article/19834Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-24T17:18:35Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Networks of corporate social responsibility in Brazil and Argentina
Las redes de la responsabilidad social empresaria en Brasil y Argentina
As redes da responsabilidade social empresarial no Brasil e na Argentina
title Networks of corporate social responsibility in Brazil and Argentina
spellingShingle Networks of corporate social responsibility in Brazil and Argentina
de Oliveira, Luciana
Responsabilidade Social Empresarial. Disputa hegemônica. Brasil- Argentina.
Responsabilidad Social Corporativa. Disputa hegemónica. Brasil- Argentina.
Corporate Social Responsibility. Hegemonic Dispute. Brazil-Argentina.
title_short Networks of corporate social responsibility in Brazil and Argentina
title_full Networks of corporate social responsibility in Brazil and Argentina
title_fullStr Networks of corporate social responsibility in Brazil and Argentina
title_full_unstemmed Networks of corporate social responsibility in Brazil and Argentina
title_sort Networks of corporate social responsibility in Brazil and Argentina
author de Oliveira, Luciana
author_facet de Oliveira, Luciana
author_role author
dc.contributor.author.fl_str_mv de Oliveira, Luciana
dc.subject.por.fl_str_mv Responsabilidade Social Empresarial. Disputa hegemônica. Brasil- Argentina.
Responsabilidad Social Corporativa. Disputa hegemónica. Brasil- Argentina.
Corporate Social Responsibility. Hegemonic Dispute. Brazil-Argentina.
topic Responsabilidade Social Empresarial. Disputa hegemônica. Brasil- Argentina.
Responsabilidad Social Corporativa. Disputa hegemónica. Brasil- Argentina.
Corporate Social Responsibility. Hegemonic Dispute. Brazil-Argentina.
description In research on CSR in Brazil and Argentina, we saw a huge disparity in the grass-roots of the theme in each country. The hypothesis, stemming from this article, is that the great success of the CSR movement in Brazil and its relatively weak development in Argentina is due to the presence of a hegemonic dispute - in observed dynamic communication - among some segments of business elites regarding the purpose of CSR, present in the Brazilian case and absent in Argentina. This article intends to discuss the concept of hegemonic dispute - highlighting conflict as a fundamental social relationship in the configuration of network topographies of movements to promote CSR in both countries. Such an understanding is essential for professionals and researchers working in the area of organizational communication.
publishDate 2012
dc.date.none.fl_str_mv 2012-07-09
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Revisão de Literatura; Entrevistas; Banco de dados jornais
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/19834
url https://seer.ufrgs.br/index.php/intexto/article/view/19834
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/19834/18926
dc.rights.driver.fl_str_mv Copyright (c) 2012 Luciana de Oliveira
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2012 Luciana de Oliveira
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; No. 26 (2012); 188-203
Intexto; Núm. 26 (2012); 188-203
Intexto; No. 26 (2012); 188-203
Intexto; N. 26 (2012); 188-203
Intexto; n. 26 (2012); 188-203
1807-8583
reponame:Intexto (Porto Alegre)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str Intexto (Porto Alegre)
collection Intexto (Porto Alegre)
repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ||intexto@ufrgs.br
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