A semiotic and indexical approach to identity in the age of YouTube

Detalhes bibliográficos
Autor(a) principal: Andacht, Fernando
Data de Publicação: 2015
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/58533
Resumo: The article studies the communicational and imaginary effects produced by either authentic or fake vlogs on YouTube through some famous cases in the history of that website where people upload and share videos. In many of those audiovisual productions there is a prevalence of indexical signs – the signification that arises from the contact of the sign with its object, such as footprints or symptoms. Nowadays, those signs are in high demand by the audience to satisfy a collective yearning for a body to body contact with the amateur producers – or those who present themselves as such – of autobiographical vlogs. The theoretical approach of Peircean triadic semiotic is used to analyze identity in the age of social d a, and to analyz th publ c’s doubt regarding what is authentic and what is not, the simulation of authenticity, since to entertain such a doubt seems inseparable from this kind of media experience.
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spelling A semiotic and indexical approach to identity in the age of YouTubeUma abordagem semiótica e indicial da identidade na era de YouTubeYouTube. Semiótica. Identidade. Autenticidade. Fraude.YouTube. Semiotic. Identity. Authenticity. Fraud.The article studies the communicational and imaginary effects produced by either authentic or fake vlogs on YouTube through some famous cases in the history of that website where people upload and share videos. In many of those audiovisual productions there is a prevalence of indexical signs – the signification that arises from the contact of the sign with its object, such as footprints or symptoms. Nowadays, those signs are in high demand by the audience to satisfy a collective yearning for a body to body contact with the amateur producers – or those who present themselves as such – of autobiographical vlogs. The theoretical approach of Peircean triadic semiotic is used to analyze identity in the age of social d a, and to analyz th publ c’s doubt regarding what is authentic and what is not, the simulation of authenticity, since to entertain such a doubt seems inseparable from this kind of media experience.O artigo estuda os efeitos comunicacionais e imaginários produzidos pelos vlogs, quer autênticos, quer falsos, no YouTube através de alguns casos célebres na história desse site para carregar e compartilhar vídeos. Em muitas dessas produções audiovisuais há um predomínio dos signos indiciais – a classe de significação que surge do contato do signo com seu objeto, como as pegadas ou os sintomas. Na época atual, estes signos são muito procurados pelos públicos para satisfazer o interesse coletivo por um corpo a corpo com os realizadores amadores – ou aqueles que se apresentam assim – de vlogs autobiográficos. A abordagem teórica da semiótica triádica de Peirce é usada para a análise da identidade humana na era da internet, e também para uma análise da dúvida sobre o autêntico e seu oposto, o simulado, um elemento inseparável dessa experiência midiática.Universidade Federal do Rio Grande do Sul2015-12-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAbordagem qualitativa; análise semióticaapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/5853310.19132/1807-8583201534.79-98Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 79-98Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 79-98Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 79-98Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 79-98Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 79-981807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/58533/35870Copyright (c) 2015 Fernando Andachthttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessAndacht, Fernando2023-11-24T14:47:10Zoai:seer.ufrgs.br:article/58533Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-24T14:47:10Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv A semiotic and indexical approach to identity in the age of YouTube
Uma abordagem semiótica e indicial da identidade na era de YouTube
title A semiotic and indexical approach to identity in the age of YouTube
spellingShingle A semiotic and indexical approach to identity in the age of YouTube
Andacht, Fernando
YouTube. Semiótica. Identidade. Autenticidade. Fraude.
YouTube. Semiotic. Identity. Authenticity. Fraud.
title_short A semiotic and indexical approach to identity in the age of YouTube
title_full A semiotic and indexical approach to identity in the age of YouTube
title_fullStr A semiotic and indexical approach to identity in the age of YouTube
title_full_unstemmed A semiotic and indexical approach to identity in the age of YouTube
title_sort A semiotic and indexical approach to identity in the age of YouTube
author Andacht, Fernando
author_facet Andacht, Fernando
author_role author
dc.contributor.author.fl_str_mv Andacht, Fernando
dc.subject.por.fl_str_mv YouTube. Semiótica. Identidade. Autenticidade. Fraude.
YouTube. Semiotic. Identity. Authenticity. Fraud.
topic YouTube. Semiótica. Identidade. Autenticidade. Fraude.
YouTube. Semiotic. Identity. Authenticity. Fraud.
description The article studies the communicational and imaginary effects produced by either authentic or fake vlogs on YouTube through some famous cases in the history of that website where people upload and share videos. In many of those audiovisual productions there is a prevalence of indexical signs – the signification that arises from the contact of the sign with its object, such as footprints or symptoms. Nowadays, those signs are in high demand by the audience to satisfy a collective yearning for a body to body contact with the amateur producers – or those who present themselves as such – of autobiographical vlogs. The theoretical approach of Peircean triadic semiotic is used to analyze identity in the age of social d a, and to analyz th publ c’s doubt regarding what is authentic and what is not, the simulation of authenticity, since to entertain such a doubt seems inseparable from this kind of media experience.
publishDate 2015
dc.date.none.fl_str_mv 2015-12-16
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Abordagem qualitativa; análise semiótica
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/58533
10.19132/1807-8583201534.79-98
url https://seer.ufrgs.br/index.php/intexto/article/view/58533
identifier_str_mv 10.19132/1807-8583201534.79-98
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/58533/35870
dc.rights.driver.fl_str_mv Copyright (c) 2015 Fernando Andacht
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Fernando Andacht
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 79-98
Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 79-98
Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 79-98
Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 79-98
Intexto; Edição especial 20 anos do PPGCOM UFRGS, n. 34, set./dez. 2015.; 79-98
1807-8583
reponame:Intexto (Porto Alegre)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
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instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
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reponame_str Intexto (Porto Alegre)
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repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ||intexto@ufrgs.br
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