From the Media to mediations: epistemic, theoretical and methodological keys bequeathed to reception research

• Autor(a) principal: Bonin, Jiani Adriana
• Data de Publicação: 2018
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Intexto (Porto Alegre)
• Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/81094
• topic: Martín Barbero. Recepção midiática. Mediações. Pesquisa de recepção. Metodologias em pesquisas de recepção.; Martín Barbero. Media reception. Mediations. Reception research. Reception research methodology.

In this text, we approach some epistemic, theoretical and methodological guidelines proposals from Jesús Martín Barbero in the book From the Media to mediations and reflect about how they found our investigative practices in the reception field. In the development of this proposal, we recover and explicit those keys to, then, reflect about the manners they were appropriated, articulated and operationalized in the praxis of the building of reception researches that we developed in the last few years at Research Group Processocom. Lastly, we reflect about possibilities that they offer to face the challenges that emerge to the comprehension of communicative products by contemporary subjects in the context of inter-relation with digital media. The reflections that are made highlight productive aspects of those keys for the development of comprehensive perspectives, of methodological foundations and fruitful investigative praxis to investigate the processes of media reception.