Brazil, Argentina and Uruguay: Public Relations education in digital culture

Detalhes bibliográficos
Autor(a) principal: Rhoden, Valmor
Data de Publicação: 2018
Outros Autores: Oliveira, Valeska Maria Fortes de
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Educação & Realidade
Texto Completo: https://seer.ufrgs.br/index.php/educacaoerealidade/article/view/75661
Resumo: This study aimed to compare the National Curriculum for Public Relations of Brazil, Argentina and Uruguay, reflecting on the qualification in higher education. The methodology relies on bibliographical research and documentation support. The results showed that only Brazil has specific curriculum guidelines for the field. Regarding the course load, there are significant differences between the countries. And in relation to this scenario, which inserts the profession of Public Relations in digital culture, we realized that such a change is incipient when discussed by the Brazilian official documentation. Also, another point observed is that in Argentina and in Uruguay the courses have the autonomy to create contents.
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spelling Brazil, Argentina and Uruguay: Public Relations education in digital cultureBrasil, Argentina e Uruguai: ensino de Relações Públicas na cultura digitalEnsino SuperiorRelações PúblicasDiretrizes CurricularesCultura DigitalHigher EducationPublic RelationsCurriculum GuidelinesDigital CultureThis study aimed to compare the National Curriculum for Public Relations of Brazil, Argentina and Uruguay, reflecting on the qualification in higher education. The methodology relies on bibliographical research and documentation support. The results showed that only Brazil has specific curriculum guidelines for the field. Regarding the course load, there are significant differences between the countries. And in relation to this scenario, which inserts the profession of Public Relations in digital culture, we realized that such a change is incipient when discussed by the Brazilian official documentation. Also, another point observed is that in Argentina and in Uruguay the courses have the autonomy to create contents.Esta pesquisa teve como objetivo comparar as Diretrizes Curriculares Nacionais de Relações Públicas de Brasil, Argentina e Uruguai, refletindo sobre a formação no ensino superior. A metodologia conta com pesquisa bibliográfica e amparo documental. Os resultados mostraram que há diretrizes curriculares específicas para a área apenas no Brasil. A respeito da carga horária, há diferença significativa entre os países. E em relação ao presente cenário, que insere a profissão de Relações Públicas na cultura digital, percebemos que tal mudança é discutida de forma incipiente pela documentação oficial brasileira. Ademais, outro ponto observado é que, na Argentina e no Uruguai, os cursos de têm autonomia para criar conteúdos. FACED - UFRGS2018-12-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttps://seer.ufrgs.br/index.php/educacaoerealidade/article/view/75661Educação & Realidade [Education & Reality]; Vol. 43 No. 4 (2018)Educação & Realidade; v. 43 n. 4 (2018)2175-62360100-3143reponame:Educação & Realidadeinstname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporenghttps://seer.ufrgs.br/index.php/educacaoerealidade/article/view/75661/50919https://seer.ufrgs.br/index.php/educacaoerealidade/article/view/75661/50920Copyright (c) 2018 Revista Educação & Realidadehttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessRhoden, ValmorOliveira, Valeska Maria Fortes de2022-11-08T14:37:53Zoai:seer.ufrgs.br:article/75661Revistahttps://seer.ufrgs.br/educacaoerealidadePUBhttps://seer.ufrgs.br/educacaoerealidade/oai||educreal@ufrgs.br2175-62360100-3143opendoar:2022-11-08T14:37:53Educação & Realidade - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Brazil, Argentina and Uruguay: Public Relations education in digital culture
Brasil, Argentina e Uruguai: ensino de Relações Públicas na cultura digital
title Brazil, Argentina and Uruguay: Public Relations education in digital culture
spellingShingle Brazil, Argentina and Uruguay: Public Relations education in digital culture
Rhoden, Valmor
Ensino Superior
Relações Públicas
Diretrizes Curriculares
Cultura Digital
Higher Education
Public Relations
Curriculum Guidelines
Digital Culture
title_short Brazil, Argentina and Uruguay: Public Relations education in digital culture
title_full Brazil, Argentina and Uruguay: Public Relations education in digital culture
title_fullStr Brazil, Argentina and Uruguay: Public Relations education in digital culture
title_full_unstemmed Brazil, Argentina and Uruguay: Public Relations education in digital culture
title_sort Brazil, Argentina and Uruguay: Public Relations education in digital culture
author Rhoden, Valmor
author_facet Rhoden, Valmor
Oliveira, Valeska Maria Fortes de
author_role author
author2 Oliveira, Valeska Maria Fortes de
author2_role author
dc.contributor.author.fl_str_mv Rhoden, Valmor
Oliveira, Valeska Maria Fortes de
dc.subject.por.fl_str_mv Ensino Superior
Relações Públicas
Diretrizes Curriculares
Cultura Digital
Higher Education
Public Relations
Curriculum Guidelines
Digital Culture
topic Ensino Superior
Relações Públicas
Diretrizes Curriculares
Cultura Digital
Higher Education
Public Relations
Curriculum Guidelines
Digital Culture
description This study aimed to compare the National Curriculum for Public Relations of Brazil, Argentina and Uruguay, reflecting on the qualification in higher education. The methodology relies on bibliographical research and documentation support. The results showed that only Brazil has specific curriculum guidelines for the field. Regarding the course load, there are significant differences between the countries. And in relation to this scenario, which inserts the profession of Public Relations in digital culture, we realized that such a change is incipient when discussed by the Brazilian official documentation. Also, another point observed is that in Argentina and in Uruguay the courses have the autonomy to create contents.
publishDate 2018
dc.date.none.fl_str_mv 2018-12-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/educacaoerealidade/article/view/75661
url https://seer.ufrgs.br/index.php/educacaoerealidade/article/view/75661
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/educacaoerealidade/article/view/75661/50919
https://seer.ufrgs.br/index.php/educacaoerealidade/article/view/75661/50920
dc.rights.driver.fl_str_mv Copyright (c) 2018 Revista Educação & Realidade
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Revista Educação & Realidade
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv FACED - UFRGS
publisher.none.fl_str_mv FACED - UFRGS
dc.source.none.fl_str_mv Educação & Realidade [Education & Reality]; Vol. 43 No. 4 (2018)
Educação & Realidade; v. 43 n. 4 (2018)
2175-6236
0100-3143
reponame:Educação & Realidade
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str Educação & Realidade
collection Educação & Realidade
repository.name.fl_str_mv Educação & Realidade - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ||educreal@ufrgs.br
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