Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Anuário do Instituto de Geociências (Online) |
Texto Completo: | https://revistas.ufrj.br/index.php/aigeo/article/view/49559 |
Resumo: | Mitigation of forest and land fires is very important to implement in peatlands. This paper aims to explain the role of Pertamina’s CSR communication in mitigating peatland fires around the company’s operational areas. This research used qualitative methods with case studies. The results showed that Pertamina’s CSR communication contributed to increasing awareness of fire disaster mitigation and changing people’s behavior in utilizing peatlands through the “Kampung Gambut Berdikari” program. In addition, the community was also trained and provided with fire extinguishers to prevent fires on peatlands. CSR implementers establish friendly relations and foster the Tunas Makmur farmer group and the Fire Concern Community (Masyarakat Peduli Api/MPA) group to prevent fires. CSR communication is able to increase the awareness of the surrounding community in managing the peat environment. CSR together with the community develops peat arboretum ecotourism and pineapple plantations for environmental education and improving people’s welfare. This peat arboretum ecotourism is not only a medium of communication to spread educational messages to the farmer community, but also to school students, youth and visitors. In the future, CSR program actors can implement environmental communication as a form of disaster mitigation to prevent forest and peatland fires. |
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Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on PeatlandsDisaster communicationSustainable developmentEcotourismMitigation of forest and land fires is very important to implement in peatlands. This paper aims to explain the role of Pertamina’s CSR communication in mitigating peatland fires around the company’s operational areas. This research used qualitative methods with case studies. The results showed that Pertamina’s CSR communication contributed to increasing awareness of fire disaster mitigation and changing people’s behavior in utilizing peatlands through the “Kampung Gambut Berdikari” program. In addition, the community was also trained and provided with fire extinguishers to prevent fires on peatlands. CSR implementers establish friendly relations and foster the Tunas Makmur farmer group and the Fire Concern Community (Masyarakat Peduli Api/MPA) group to prevent fires. CSR communication is able to increase the awareness of the surrounding community in managing the peat environment. CSR together with the community develops peat arboretum ecotourism and pineapple plantations for environmental education and improving people’s welfare. This peat arboretum ecotourism is not only a medium of communication to spread educational messages to the farmer community, but also to school students, youth and visitors. In the future, CSR program actors can implement environmental communication as a form of disaster mitigation to prevent forest and peatland fires. Universidade Federal do Rio de Janeiro2023-03-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/vnd.openxmlformats-officedocument.wordprocessingml.documenthttps://revistas.ufrj.br/index.php/aigeo/article/view/4955910.11137/1982-3908_2023_46_49559Anuário do Instituto de Geociências; v. 46 (2023)Anuário do Instituto de Geociências; Vol. 46 (2023)1982-39080101-9759reponame:Anuário do Instituto de Geociências (Online)instname:Universidade Federal do Rio de Janeiro (UFRJ)instacron:UFRJenghttps://revistas.ufrj.br/index.php/aigeo/article/view/49559/pdfhttps://revistas.ufrj.br/index.php/aigeo/article/view/49559/38624Copyright (c) 2023 Anuário do Instituto de Geociênciasinfo:eu-repo/semantics/openAccessYasir, YasirNurjanah, NurjanahSamsir, Samsir2023-03-10T13:08:24Zoai:ojs.pkp.sfu.ca:article/49559Revistahttps://revistas.ufrj.br/index.php/aigeo/indexPUBhttps://revistas.ufrj.br/index.php/aigeo/oaianuario@igeo.ufrj.br||1982-39080101-9759opendoar:2023-03-10T13:08:24Anuário do Instituto de Geociências (Online) - Universidade Federal do Rio de Janeiro (UFRJ)false |
dc.title.none.fl_str_mv |
Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands |
title |
Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands |
spellingShingle |
Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands Yasir, Yasir Disaster communication Sustainable development Ecotourism |
title_short |
Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands |
title_full |
Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands |
title_fullStr |
Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands |
title_full_unstemmed |
Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands |
title_sort |
Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands |
author |
Yasir, Yasir |
author_facet |
Yasir, Yasir Nurjanah, Nurjanah Samsir, Samsir |
author_role |
author |
author2 |
Nurjanah, Nurjanah Samsir, Samsir |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Yasir, Yasir Nurjanah, Nurjanah Samsir, Samsir |
dc.subject.por.fl_str_mv |
Disaster communication Sustainable development Ecotourism |
topic |
Disaster communication Sustainable development Ecotourism |
description |
Mitigation of forest and land fires is very important to implement in peatlands. This paper aims to explain the role of Pertamina’s CSR communication in mitigating peatland fires around the company’s operational areas. This research used qualitative methods with case studies. The results showed that Pertamina’s CSR communication contributed to increasing awareness of fire disaster mitigation and changing people’s behavior in utilizing peatlands through the “Kampung Gambut Berdikari” program. In addition, the community was also trained and provided with fire extinguishers to prevent fires on peatlands. CSR implementers establish friendly relations and foster the Tunas Makmur farmer group and the Fire Concern Community (Masyarakat Peduli Api/MPA) group to prevent fires. CSR communication is able to increase the awareness of the surrounding community in managing the peat environment. CSR together with the community develops peat arboretum ecotourism and pineapple plantations for environmental education and improving people’s welfare. This peat arboretum ecotourism is not only a medium of communication to spread educational messages to the farmer community, but also to school students, youth and visitors. In the future, CSR program actors can implement environmental communication as a form of disaster mitigation to prevent forest and peatland fires. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-03-10 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.ufrj.br/index.php/aigeo/article/view/49559 10.11137/1982-3908_2023_46_49559 |
url |
https://revistas.ufrj.br/index.php/aigeo/article/view/49559 |
identifier_str_mv |
10.11137/1982-3908_2023_46_49559 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://revistas.ufrj.br/index.php/aigeo/article/view/49559/pdf https://revistas.ufrj.br/index.php/aigeo/article/view/49559/38624 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Anuário do Instituto de Geociências info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Anuário do Instituto de Geociências |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/vnd.openxmlformats-officedocument.wordprocessingml.document |
dc.publisher.none.fl_str_mv |
Universidade Federal do Rio de Janeiro |
publisher.none.fl_str_mv |
Universidade Federal do Rio de Janeiro |
dc.source.none.fl_str_mv |
Anuário do Instituto de Geociências; v. 46 (2023) Anuário do Instituto de Geociências; Vol. 46 (2023) 1982-3908 0101-9759 reponame:Anuário do Instituto de Geociências (Online) instname:Universidade Federal do Rio de Janeiro (UFRJ) instacron:UFRJ |
instname_str |
Universidade Federal do Rio de Janeiro (UFRJ) |
instacron_str |
UFRJ |
institution |
UFRJ |
reponame_str |
Anuário do Instituto de Geociências (Online) |
collection |
Anuário do Instituto de Geociências (Online) |
repository.name.fl_str_mv |
Anuário do Instituto de Geociências (Online) - Universidade Federal do Rio de Janeiro (UFRJ) |
repository.mail.fl_str_mv |
anuario@igeo.ufrj.br|| |
_version_ |
1797053535685181440 |