Fuxico no japa em casa: testando o protótipo do método de criação de Identidades Visuais

• Autor(a) principal: Dantas, Vanylla
• Data de Publicação: 2015
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFRN
• Texto Completo: https://repositorio.ufrn.br/handle/123456789/47453
• topic: Design; Projeto; Método de Criação de Identidade Visual; Avaliação de Métodos.; Design; Project; Visual Identity Creation Method; Evaluation methods.

This course conclusion work is the evaluation of the prototype of a method of building visual identities, the gossip method, which is being developed within a research project at the Federal Institute of Rio Grande do Norte (IFRN), Campus Natal – Cidade Alta. The main objective of this study was to evaluate the method in an external environment to their development, so that they could expand the evaluation process and get returns from foreign eyes, free from influences of the development team. The object of study was the application of the method to redesign the Japa em Casa restaurant. This document provides a detailed description of the application of the six steps of the method in developing the new logo of that restaurant. With the assessment of gossip method, gaps were being observed and identified in order to try to resolve them. These contributed to the adaptation of the method to the various situations occurring within a design project visual identities. It was obtained as a result of this work, the pointing gaps and the consequent improvement of the method of the prototype, plus the Japa em Casa restaurant's visual identity redesign, with the presentation of three new alternatives and applications.