Identidade visual: criação de identidade visual para loja Explosão Modas

• Autor(a) principal: Prudencio, Taylin
• Data de Publicação: 2017
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Universitário da Ânima (RUNA)
• Texto Completo: https://repositorio.animaeducacao.com.br/handle/ANIMA/7798
• topic: Identidade visual; Manual da marca; Design; Design gráfico; Visual identity; Visual identity manual; Graphic

The aim of this study was to create a visual identity for Explosão Store and also a visual identity manual. Moreover, the work seeks to integrate and apply the project knowledge in the creation of the project, in order to make more important the Explosão Store's expression of values. The creation of a visual identity manual is very relevant for a company, because the brand becomes strong in front of the public, for this reason, it must be followed correctly. Meanwhile, the creation of the visual identity aims to create a new perception of the brand in front of the public, making it visually stronger and memorizing it in the mind of the final consumer. In this way, was searched for a bibliographic review in graphic design, visual communication, visual identity manual, brand book, brand and service marketing. The work had a positive result, it was approved by the Explosion Company's target audience, in this way, accomplished the goal, which was to reposition a company in the current market.