Essential competences to the pharmacy industry competitivity: case study with cooperators in the town of Natal, Rio Grande do Norte, Brazil

Detalhes bibliográficos
Autor(a) principal: Sousa, Kleber Cavalcante de
Data de Publicação: 2013
Outros Autores: Queiroz, Fernanda Cristina Barbosa Pereira, Hékis, Hélio Roberto, Queiróz, Jamerson Viegas, Furukava, Marciano
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UFRN
Texto Completo: https://repositorio.ufrn.br/jspui/handle/123456789/29730
Resumo: The pharmaceutical industry is one of the most promising markets in the world. It is highly competitive, complex and requires huge investments in research, development, production, marketing, and sale of pharmaceutical products. One of the main strategies of the pharmaceutical industry is the promotion of its products for the medical fraternity through a drug sales representative, essential for the acceptance and prescription of your brand. This study identifies the essential drug promoter skills to competitiveness and the success of these organizations. Data were collected through semi-structured individual interviews and resulting 46 competences mentioned as the most important by own sales representatives. The research points to the need for new methods of empowerment, essential to the competitiveness of sales representatives, considering that these competences contribute to the strategies of establish industry
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spelling Sousa, Kleber Cavalcante deQueiroz, Fernanda Cristina Barbosa PereiraHékis, Hélio RobertoQueiróz, Jamerson ViegasFurukava, Marciano2020-07-24T20:50:26Z2020-07-24T20:50:26Z2013-09SOUSA, K. C.; QUEIROZ, F. C. B. P.; HÉKIS, H. R.; QUEIRÓZ, J. V.; FURUKAVA, M.. Essential Competences to the Pharmacy Industry Competitivity: Case Study With Cooperators in the Town of Natal, Rio Grande do Norte, Brazil. Usa-China Business Review. (Chinese), v. 12, p. 918-925, 2013. Disponível em: http://www.davidpublisher.com/index.php/Home/Article/index?id=4236.html. Acesso em: 24 jul. 2020. DOI:10.17265/1537-1514/2013.09.0081537-1514https://repositorio.ufrn.br/jspui/handle/123456789/2973010.17265/1537-1514/2013.09.008David PublishingAttribution-NonCommercial 3.0 Brazilhttp://creativecommons.org/licenses/by-nc/3.0/br/info:eu-repo/semantics/openAccessCompetencesCompetitivenessPharmaceutical representativesPharmaceutical industryEssential competences to the pharmacy industry competitivity: case study with cooperators in the town of Natal, Rio Grande do Norte, Brazilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleThe pharmaceutical industry is one of the most promising markets in the world. It is highly competitive, complex and requires huge investments in research, development, production, marketing, and sale of pharmaceutical products. One of the main strategies of the pharmaceutical industry is the promotion of its products for the medical fraternity through a drug sales representative, essential for the acceptance and prescription of your brand. This study identifies the essential drug promoter skills to competitiveness and the success of these organizations. Data were collected through semi-structured individual interviews and resulting 46 competences mentioned as the most important by own sales representatives. 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dc.title.pt_BR.fl_str_mv Essential competences to the pharmacy industry competitivity: case study with cooperators in the town of Natal, Rio Grande do Norte, Brazil
title Essential competences to the pharmacy industry competitivity: case study with cooperators in the town of Natal, Rio Grande do Norte, Brazil
spellingShingle Essential competences to the pharmacy industry competitivity: case study with cooperators in the town of Natal, Rio Grande do Norte, Brazil
Sousa, Kleber Cavalcante de
Competences
Competitiveness
Pharmaceutical representatives
Pharmaceutical industry
title_short Essential competences to the pharmacy industry competitivity: case study with cooperators in the town of Natal, Rio Grande do Norte, Brazil
title_full Essential competences to the pharmacy industry competitivity: case study with cooperators in the town of Natal, Rio Grande do Norte, Brazil
title_fullStr Essential competences to the pharmacy industry competitivity: case study with cooperators in the town of Natal, Rio Grande do Norte, Brazil
title_full_unstemmed Essential competences to the pharmacy industry competitivity: case study with cooperators in the town of Natal, Rio Grande do Norte, Brazil
title_sort Essential competences to the pharmacy industry competitivity: case study with cooperators in the town of Natal, Rio Grande do Norte, Brazil
author Sousa, Kleber Cavalcante de
author_facet Sousa, Kleber Cavalcante de
Queiroz, Fernanda Cristina Barbosa Pereira
Hékis, Hélio Roberto
Queiróz, Jamerson Viegas
Furukava, Marciano
author_role author
author2 Queiroz, Fernanda Cristina Barbosa Pereira
Hékis, Hélio Roberto
Queiróz, Jamerson Viegas
Furukava, Marciano
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Sousa, Kleber Cavalcante de
Queiroz, Fernanda Cristina Barbosa Pereira
Hékis, Hélio Roberto
Queiróz, Jamerson Viegas
Furukava, Marciano
dc.subject.por.fl_str_mv Competences
Competitiveness
Pharmaceutical representatives
Pharmaceutical industry
topic Competences
Competitiveness
Pharmaceutical representatives
Pharmaceutical industry
description The pharmaceutical industry is one of the most promising markets in the world. It is highly competitive, complex and requires huge investments in research, development, production, marketing, and sale of pharmaceutical products. One of the main strategies of the pharmaceutical industry is the promotion of its products for the medical fraternity through a drug sales representative, essential for the acceptance and prescription of your brand. This study identifies the essential drug promoter skills to competitiveness and the success of these organizations. Data were collected through semi-structured individual interviews and resulting 46 competences mentioned as the most important by own sales representatives. The research points to the need for new methods of empowerment, essential to the competitiveness of sales representatives, considering that these competences contribute to the strategies of establish industry
publishDate 2013
dc.date.issued.fl_str_mv 2013-09
dc.date.accessioned.fl_str_mv 2020-07-24T20:50:26Z
dc.date.available.fl_str_mv 2020-07-24T20:50:26Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.citation.fl_str_mv SOUSA, K. C.; QUEIROZ, F. C. B. P.; HÉKIS, H. R.; QUEIRÓZ, J. V.; FURUKAVA, M.. Essential Competences to the Pharmacy Industry Competitivity: Case Study With Cooperators in the Town of Natal, Rio Grande do Norte, Brazil. Usa-China Business Review. (Chinese), v. 12, p. 918-925, 2013. Disponível em: http://www.davidpublisher.com/index.php/Home/Article/index?id=4236.html. Acesso em: 24 jul. 2020. DOI:10.17265/1537-1514/2013.09.008
dc.identifier.uri.fl_str_mv https://repositorio.ufrn.br/jspui/handle/123456789/29730
dc.identifier.issn.none.fl_str_mv 1537-1514
dc.identifier.doi.none.fl_str_mv 10.17265/1537-1514/2013.09.008
identifier_str_mv SOUSA, K. C.; QUEIROZ, F. C. B. P.; HÉKIS, H. R.; QUEIRÓZ, J. V.; FURUKAVA, M.. Essential Competences to the Pharmacy Industry Competitivity: Case Study With Cooperators in the Town of Natal, Rio Grande do Norte, Brazil. Usa-China Business Review. (Chinese), v. 12, p. 918-925, 2013. Disponível em: http://www.davidpublisher.com/index.php/Home/Article/index?id=4236.html. Acesso em: 24 jul. 2020. DOI:10.17265/1537-1514/2013.09.008
1537-1514
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