A possibilidade de vinculação do fornecedor em relação ao preço sugerido dos produtos

• Autor(a) principal: Moura, Raeanny Teixeira de
• Data de Publicação: 2017
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFRN
• Texto Completo: https://repositorio.ufrn.br/handle/123456789/42667
• topic: Preço sugerido; Suggested price; Revendedor; Consumidor; Vulnerabilidade; Dealer; Concorrência; Consumer; Vulnerability; Competition

The following research aims to study the institute of the manufacturer's suggested price, as well as his behavior in the light of the price given by the absence of price identification, verifying, in accordance to the Federal Law No. 8,078 of 1990, if the price given by the manufacturer can be demanded by the consumer, taking into account his vulnerability and the interpretation of the Consumer Defense Code in his own favor, besides the reading of what concerns the subject, of the Federal Law No. 12,529 of 2011, which regulates competition and the Federal Constitution. To address this situation - so present in the social daily life - it is clear the importance of analysing cases in which the consumer may require the price indicated on the package. For this purpose, research was used on books, manuals and articles related to the topic. Due to the dealer's obligation not to follow the price stipulated for a product, since it is a "Suggested Price", consumers have been finding some contrasts with regards to the price of particular products, which is leading them to a certain degree of insecurity, since the price that is often suggested by the manufacturer is lower than the one actually charged. However, in short, according to the Defense Code, the customer can validate the price of a particular product when it has only the identification of the suggested price, and no price required by the trader in a clear, identifiable and objective manner.