Ado??o de estrat?gias de diferencia??o com o aux?lio da gest?o da qualidade em organiza??es hospitalares
Autor(a) principal: | |
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Data de Publicação: | 2005 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da UFRRJ |
Texto Completo: | https://tede.ufrrj.br/jspui/handle/tede/936 |
Resumo: | The market, the competition, the customers, the society in general imposes to the organizations, with each time bigger pressure, the adoption of competitive strategies as survival condition, or the improvement of these strategies, as well as the implementation of boardings of the Management of the Quality. The hospital organization, as company, even so with its peculiarities, is not different. Although he is low the level of competitiveness in this area, the strategies are employees, at the very least, in the direction of survival of the same ones. The research objectified to verify the convenience and the chance of organizations, in special the hospital organizations, more than to adopt a generic strategy of Porter and to demonstrate as the correct implementation of the Management of the Quality finishes for benefiting the generic strategy adopted by the organization, making possible, also, to improve it. The most advanced concepts on the relations between the Management of the Quality are placed and the Strategical Management, showing the benefits that the organizations that better and more completely implement the Management of the Quality get and that if they evidence in the evolutions that its generic strategies obtain. The research was carried through in the Hospital S?o Vicente de Paulo in the city of Rio de Janeiro, in the period of July the October of 2005. The used methodology boarding was the qualitative one, with descriptive emphasis. For this study of case, the collection of the data was effected through individual interviews in depth, using itself a script with open questions. becoming it was concluded more that the Quality complements and refines the adopted strategy, characterized and later providing to the organization that took that implementation, more far possible, the capacity to use at the same time one or all more than the generic strategies. The work also displays as the implementation of the Management of the Quality becomes possible the organization at the same time to compete the price on the basis of, in the differentiation and the relationship. |
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Boas, Ana Alice Vilas559.274.916-34http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4723288D7009.479.267-47Barcelos, K?tia Cirley Pinto2016-04-28T20:19:08Z2010-05-212005-12-16BARCELLOS, K?tia Cirley Pinto. Ado??o de estrat?gias de diferencia??o com o aux?lio da gest?o da qualidade em organiza??es hospitalares. 2005. 78 f. Disserta??o (Mestrado Profissional em Gest?o e Estrat?gia) - Instituto de Ci?ncias Humanas e Sociais, Universidade Federal Rural do Rio de Janeiro, Serop?dica - RJ, 2005.https://tede.ufrrj.br/jspui/handle/tede/936The market, the competition, the customers, the society in general imposes to the organizations, with each time bigger pressure, the adoption of competitive strategies as survival condition, or the improvement of these strategies, as well as the implementation of boardings of the Management of the Quality. The hospital organization, as company, even so with its peculiarities, is not different. Although he is low the level of competitiveness in this area, the strategies are employees, at the very least, in the direction of survival of the same ones. The research objectified to verify the convenience and the chance of organizations, in special the hospital organizations, more than to adopt a generic strategy of Porter and to demonstrate as the correct implementation of the Management of the Quality finishes for benefiting the generic strategy adopted by the organization, making possible, also, to improve it. The most advanced concepts on the relations between the Management of the Quality are placed and the Strategical Management, showing the benefits that the organizations that better and more completely implement the Management of the Quality get and that if they evidence in the evolutions that its generic strategies obtain. The research was carried through in the Hospital S?o Vicente de Paulo in the city of Rio de Janeiro, in the period of July the October of 2005. The used methodology boarding was the qualitative one, with descriptive emphasis. For this study of case, the collection of the data was effected through individual interviews in depth, using itself a script with open questions. becoming it was concluded more that the Quality complements and refines the adopted strategy, characterized and later providing to the organization that took that implementation, more far possible, the capacity to use at the same time one or all more than the generic strategies. The work also displays as the implementation of the Management of the Quality becomes possible the organization at the same time to compete the price on the basis of, in the differentiation and the relationship.O mercado, a concorr?ncia, os clientes, a sociedade em geral imp?em ?s organiza??es, com cada vez maior press?o, a ado??o de estrat?gias competitivas como condi??o de sobreviv?ncia, ou o aprimoramento destas estrat?gias, assim como a implementa??o de abordagens da Gest?o da Qualidade. A organiza??o hospitalar, como empresa, embora com suas especificidades, n?o ? diferente. Embora seja baixo o n?vel de competitividade nesta ?rea, as estrat?gias s?o empregadas, no m?nimo, no sentido de sobreviv?ncia das mesmas. A pesquisa objetivou verificar a conveni?ncia e a oportunidade das empresas, particularmente as organiza??es hospitalares, adotarem mais de uma estrat?gia gen?rica de Porter e demonstrar como a correta implementa??o da Gest?o da Qualidade acaba por beneficiar a estrat?gia gen?rica adotada pela organiza??o, possibilitando, inclusive, aprimor?-la. S?o colocados os mais avan?ados conceitos sobre as rela??es entre a Gest?o da Qualidade e a Gest?o Estrat?gica, explicitando os benef?cios que as organiza??es que melhor e mais aprofundadamente implementam a Gest?o da Qualidade obt?m e que se evidenciam nas evolu??es que suas estrat?gias gen?ricas conseguem. A pesquisa foi realizada no Hospital S?o Vicente de Paulo no munic?pio do Rio de Janeiro, no per?odo de julho a outubro de 2005. A abordagem metodol?gica utilizada foi a qualitativa, com ?nfase descritiva. Para este estudo de caso, a coleta dos dados foi efetuada atrav?s de entrevistas individuais em profundidade, utilizando-se um roteiro com quest?es abertas. Concluiu-se que a Qualidade complementa e refina a estrat?gia adotada, tornando-a mais caracterizada e depois proporcionando ? organiza??o que levou aquela implementa??o, o mais longe poss?vel, a capacidade de empregar ao mesmo tempo mais de uma ou todas as estrat?gias gen?ricas. O trabalho tamb?m exp?e como a implementa??o da Gest?o da Qualidade torna poss?vel ? organiza??o ao mesmo tempo competir com base no pre?o, na diferencia??o e no relacionamento.Made available in DSpace on 2016-04-28T20:19:08Z (GMT). No. of bitstreams: 1 2005 - K?tia Cirley Pinto Barcellos.pdf: 264593 bytes, checksum: 51b6bca3ffb78a13a147aa3377239ee4 (MD5) Previous issue date: 2005-12-16application/pdfhttps://tede.ufrrj.br/retrieve/60435/2005%20-%20K%c3%a1tia%20Cirley%20Pinto%20Barcellos.pdf.jpgporUniversidade Federal Rural do Rio de JaneiroPrograma de P?s-Gradua??o em Gest?o e Estrat?giaUFRRJBrasilInstituto de Ci?ncias Humanas e Sociaisgest?o estrat?gicagest?o da qualidadegest?o hospitalarstrategical managementmanagement of the qualityhospital management.Administra??oAdo??o de estrat?gias de diferencia??o com o aux?lio da gest?o da qualidade em organiza??es hospitalaresinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UFRRJinstname:Universidade Federal Rural do Rio de Janeiro (UFRRJ)instacron:UFRRJTHUMBNAIL2005 - K?tia Cirley Pinto Barcellos.pdf.jpg2005 - K?tia Cirley Pinto Barcellos.pdf.jpgimage/jpeg1943http://localhost:8080/tede/bitstream/tede/936/3/2005+-+K%C3%A1tia+Cirley+Pinto+Barcellos.pdf.jpgcc73c4c239a4c332d642ba1e7c7a9fb2MD53TEXT2005 - K?tia Cirley Pinto Barcellos.pdf.txt2005 - K?tia Cirley Pinto Barcellos.pdf.txttext/plain216816http://localhost:8080/tede/bitstream/tede/936/2/2005+-+K%C3%A1tia+Cirley+Pinto+Barcellos.pdf.txtb28da91c0afb2e3b5523f2d53a9084ffMD52ORIGINAL2005 - K?tia Cirley Pinto Barcellos.pdf2005 - K?tia Cirley Pinto Barcellos.pdfapplication/pdf264800http://localhost:8080/tede/bitstream/tede/936/1/2005+-+K%C3%A1tia+Cirley+Pinto+Barcellos.pdf7885aee7157050e377283987fdb33c8bMD51tede/9362022-06-08 12:51:40.083oai:localhost:tede/936Biblioteca Digital de Teses e Dissertaçõeshttps://tede.ufrrj.br/PUBhttps://tede.ufrrj.br/oai/requestbibliot@ufrrj.br||bibliot@ufrrj.bropendoar:2022-06-08T15:51:40Biblioteca Digital de Teses e Dissertações da UFRRJ - Universidade Federal Rural do Rio de Janeiro (UFRRJ)false |
dc.title.por.fl_str_mv |
Ado??o de estrat?gias de diferencia??o com o aux?lio da gest?o da qualidade em organiza??es hospitalares |
title |
Ado??o de estrat?gias de diferencia??o com o aux?lio da gest?o da qualidade em organiza??es hospitalares |
spellingShingle |
Ado??o de estrat?gias de diferencia??o com o aux?lio da gest?o da qualidade em organiza??es hospitalares Barcelos, K?tia Cirley Pinto gest?o estrat?gica gest?o da qualidade gest?o hospitalar strategical management management of the quality hospital management. Administra??o |
title_short |
Ado??o de estrat?gias de diferencia??o com o aux?lio da gest?o da qualidade em organiza??es hospitalares |
title_full |
Ado??o de estrat?gias de diferencia??o com o aux?lio da gest?o da qualidade em organiza??es hospitalares |
title_fullStr |
Ado??o de estrat?gias de diferencia??o com o aux?lio da gest?o da qualidade em organiza??es hospitalares |
title_full_unstemmed |
Ado??o de estrat?gias de diferencia??o com o aux?lio da gest?o da qualidade em organiza??es hospitalares |
title_sort |
Ado??o de estrat?gias de diferencia??o com o aux?lio da gest?o da qualidade em organiza??es hospitalares |
author |
Barcelos, K?tia Cirley Pinto |
author_facet |
Barcelos, K?tia Cirley Pinto |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Boas, Ana Alice Vilas |
dc.contributor.advisor1ID.fl_str_mv |
559.274.916-34 |
dc.contributor.advisor1Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4723288D7 |
dc.contributor.authorID.fl_str_mv |
009.479.267-47 |
dc.contributor.author.fl_str_mv |
Barcelos, K?tia Cirley Pinto |
contributor_str_mv |
Boas, Ana Alice Vilas |
dc.subject.por.fl_str_mv |
gest?o estrat?gica gest?o da qualidade gest?o hospitalar |
topic |
gest?o estrat?gica gest?o da qualidade gest?o hospitalar strategical management management of the quality hospital management. Administra??o |
dc.subject.eng.fl_str_mv |
strategical management management of the quality hospital management. |
dc.subject.cnpq.fl_str_mv |
Administra??o |
description |
The market, the competition, the customers, the society in general imposes to the organizations, with each time bigger pressure, the adoption of competitive strategies as survival condition, or the improvement of these strategies, as well as the implementation of boardings of the Management of the Quality. The hospital organization, as company, even so with its peculiarities, is not different. Although he is low the level of competitiveness in this area, the strategies are employees, at the very least, in the direction of survival of the same ones. The research objectified to verify the convenience and the chance of organizations, in special the hospital organizations, more than to adopt a generic strategy of Porter and to demonstrate as the correct implementation of the Management of the Quality finishes for benefiting the generic strategy adopted by the organization, making possible, also, to improve it. The most advanced concepts on the relations between the Management of the Quality are placed and the Strategical Management, showing the benefits that the organizations that better and more completely implement the Management of the Quality get and that if they evidence in the evolutions that its generic strategies obtain. The research was carried through in the Hospital S?o Vicente de Paulo in the city of Rio de Janeiro, in the period of July the October of 2005. The used methodology boarding was the qualitative one, with descriptive emphasis. For this study of case, the collection of the data was effected through individual interviews in depth, using itself a script with open questions. becoming it was concluded more that the Quality complements and refines the adopted strategy, characterized and later providing to the organization that took that implementation, more far possible, the capacity to use at the same time one or all more than the generic strategies. The work also displays as the implementation of the Management of the Quality becomes possible the organization at the same time to compete the price on the basis of, in the differentiation and the relationship. |
publishDate |
2005 |
dc.date.issued.fl_str_mv |
2005-12-16 |
dc.date.available.fl_str_mv |
2010-05-21 |
dc.date.accessioned.fl_str_mv |
2016-04-28T20:19:08Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
BARCELLOS, K?tia Cirley Pinto. Ado??o de estrat?gias de diferencia??o com o aux?lio da gest?o da qualidade em organiza??es hospitalares. 2005. 78 f. Disserta??o (Mestrado Profissional em Gest?o e Estrat?gia) - Instituto de Ci?ncias Humanas e Sociais, Universidade Federal Rural do Rio de Janeiro, Serop?dica - RJ, 2005. |
dc.identifier.uri.fl_str_mv |
https://tede.ufrrj.br/jspui/handle/tede/936 |
identifier_str_mv |
BARCELLOS, K?tia Cirley Pinto. Ado??o de estrat?gias de diferencia??o com o aux?lio da gest?o da qualidade em organiza??es hospitalares. 2005. 78 f. Disserta??o (Mestrado Profissional em Gest?o e Estrat?gia) - Instituto de Ci?ncias Humanas e Sociais, Universidade Federal Rural do Rio de Janeiro, Serop?dica - RJ, 2005. |
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Universidade Federal Rural do Rio de Janeiro |
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