O lugar dos stakeholders na teoria e na pr?tica das organiza??es: um estudo da constru??o da pol?tica de responsabilidade social de uma empresa p?blica

• Autor(a) principal: Moraes, Ivy Bert?o de
• Data de Publicação: 2012
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFRRJ
• Texto Completo: https://tede.ufrrj.br/jspui/handle/jspui/5235
• topic: Responsabilidade social; Stakeholders; Empresa p?blica; Social response; stakeholders; Public company; Administra??o

This research gives focus in the relation between MDC, a public company, and its stakeholders in the construction of its social responsibility politics. It was based in the fact that the stakeholders of the organization were developed during its history in a coexistence of interdependent interests and that there isn?t a relation between the social responsibility activities and the expectation of groups that take part of the net. In this way, the meaning of stakeholders, in theory and practice, indicates the limitation and objectives of its internalization for a Business Social Responsibility (RSE) and becomes a challenge in the identification of groups of interests by the organization. The documental research allows to be detected the institutional historic land-marks, showing that in each land-mark ocurrs the appearance of groups of interests related with the company that constructs a net and shows too the reasons that the company represents to justify the appearance of these groups . By the side of the research based on oral sources indicated that the involvement of groups of interests with the politics of social responsibility of the company. It?s a qualitative research whose used method was the analysis of contents by thematic categories, built priority based on bibliographic research and later magazines reformulated in accordance with semiestructured interviews made with the stakeholders of the company. The results of this study prove the initial supposition that the stakeholders coexist with MDC, but doesn?t perform a decisive part in the construction of the politics of social responsibility of the company, and that the notion of this politics, by the side of the company, restrict the involvement of the stakeholders in the way of perform a decisive position in the construction of its RSE. It?s concluded that the convivence between MDC and its stakeholders has not realized a link to build a responsible social politics.